Introduction to Marketing Assignment 2022

Introduction to Marketing

Table of Contents
Introduction..................................................................................................................................3
Marketing and 7 Ps......................................................................................................................3
Define the 7 PS........................................................................................................................3
Explain how a business can use marketing to remain competitive.............................................4
Describe Ansoff’s growth matrix................................................................................................5
Select Market development, Diversification, and how they can be used to help an organization
choose its growth strategy...........................................................................................................6
Describe how a company may increase its performance and development by utilizing digital
marketing.....................................................................................................................................7
Conclusion...................................................................................................................................8
References....................................................................................................................................9

Introduction
Marketing is used to advertise products, sell things, raise brand recognition, and advance the
career of the marketing manager. The various aspects of marketing are intertwined. The
marketing manager is in charge of all actions that lead to the achievement of goals. The purpose
of the marketing process is to produce revenue via the sale of products and services. The
marketing mix, its ramifications, and how organizations use marketing to stay competitive are all
discussed in this research. Discuss the Ansoff growth matrix, as well as other relevant issues.
Finally, talk about how digital marketing may enhance a business's performance and growth of
Business firm.
Marketing and 7 Ps
Marketing is the process which creating, transmitting, providing, and exchanging value-added
solutions for customers, partners, and society as a whole. Simply said, marketing is the act of
advertising a business's products or services to a certain target market. Marketing at work may
take several forms, including television commercials, billboards on the side of the road, and
magazine advertisements (Kwok et al., 2020). However, not all businesses handle the need to
market their goods and services in the same way. It varies from one product to the next, as well
as from one service to another.
Define the 7 PS
The expanded marketing (7P's) is a set of seven marketing elements that are designed to work
together to fulfill a marketing strategy's goals. Products, pricing, position, promotion, people,
process, and physical are the seven components discussed below:
Figure: 1 Marketing mix,(Marshell,2021).