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Marketing Techniques of Starbucks Ltd - Report

   

Added on  2020-06-06

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INTRODUCTION TO MARKETING

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1- Describe how marketing techniques are used to market products in two organisations......1P2 - Describe the limitations and constraints of marketing........................................................2TASK 2............................................................................................................................................3P3- Describe how a selected organisation uses marketing research to contribute to thedevelopment of its marketing plans............................................................................................3P4 - Use marketing research for marketing planning..................................................................4TASK 3............................................................................................................................................5P5- Explain how and why groups of customers are targeted for selected products....................5TASK 4............................................................................................................................................6P6- Develop a coherent marketing mix for a new product or service.........................................6CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONMarketing is the process in which including various elements related to the market thathelp to provide goods and services to customers according to their needs and wants. Its help toprovide proper satisfaction to them. When a company produce new product and that want tolaunch in the market so have to properly analyse and determine customers requirements thenchoose effective method and strategies that help to attract high number of customers towardstheir products. Customers are play an vital role in the marketing process. They help to improveproduction of the company. STARBUCK'S Ltd sell coffee items and provide services to them.This company of main target is attract high number of customers (Molesworth Scullion andNixon, 2010).TASK 1P1-Describe how marketing techniques are used to market products in two organisationsStarbucks

Starbucks is one of the largest coffee house in the world with more than 20,000 storesglobally. Starbucks opened its first store in America by three business partners and they wereinspired by another coffee business person that sells high-quality coffee beans and equipment.Starbucks sells cold and hot drinks, sandwiches, pastries and snacks. Starbucks mainly targetcustomers are men and women that is from aged 25-40 because they almost account for half oftheir business.Starbucks Marketing Techniques.Branding- Branding is the process that is included in making a unique name and image for theproducts in the customers’ minds.Starbucks use branding to meet its target customers. For example, customers can easily recognisewhat a Starbucks coffee house looks like because the logo of Starbucks can be seen so brandingis a useful asset to meet its marketing objectives such as market penetration and raisingthe customers awareness (Zwick and Cayla, 2011).Brand Extension- Brand extension is a technique of launching a new product by using anexisting brand name on a new product in a different category. Starbucks used to sell only coffeeproducts but they expanded their businesses by taking the risk of producing new products such asmaking tumblers and mugs. This made Starbucks to expand more of their business productsbecause brand extension has helped them in meeting their marketing objectives.NintendoNintendo is a successful organisation in the field of gaming business industry and it was foundedby Fusajiro Yamauchi and the name of the business used to be known as Nintendo Koppai untilthey adopted the name Nintendo. He started his business 23rd September 1889in Kyoto, Japanwith playing cards as their first product and the playing cards werehandmade. Nintendo’s playing cards soon gain popularity and they had to hire assistants to keepin the demand of the customers (Peter and Donnelly, 2011).Nintendo’s Marketing StrategiesIt is a successful business over many years because of the marketing strategies that they did tokeep up with the demand of their customers so that they will retain the trust of their customers.One of the marketing strategies of Nintendo is the growth strategies and it is divided into fourdifferent categories.

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