Marketing Techniques of Starbucks : Assignment
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Added on 2020-07-23
Marketing Techniques of Starbucks : Assignment
Added on 2020-07-23
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Introduction To Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing techniques used by firm........................................................................................1P2 Marketing with reference to legal requirement......................................................................2TASK 2............................................................................................................................................3P3 Marketing research techniques..............................................................................................3P4 Marketing research for marketing planning...........................................................................4TASK 3............................................................................................................................................5P5 Why groups and consumers are targeted for product............................................................5TASK 4............................................................................................................................................6P6 Current marketing mix...........................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONIt is a actionor business of promoting and selling products or services, including marketresearch and advertising. The heart of the business success lies in its marketing. Most aspects ofbusiness depend on successful marketing. The overall marketing umbrella covers advertising,public relations, promotions and sales (Anda and Temmen, 2014). Marketing is a process bywhich a product or service is introduced and promoted to potential customers. Present report isbased on Starbucks and Nintendo are two organizations who are using different marketingtechniques to set up and to support in aggressive market as required in current situation. TASK 1P1 Marketing techniques used by firmMarketing is the process of meeting the necessities and wants of customers. Mostbusinesses today are having rivalry towards generating the most profits as there are a lot ofcompetitors in the business world.StarbucksStarbucks is one of the largest coffee house in the world with more than 20,000 stores globally.Starbucks opened its first store in America by three business partners and they were inspired byanother coffee business person that sells high-quality coffee beans and equipment (Bhattacharya,ed., 2010). Branding: Starbucks use branding to meet its target customers. For example, customerscan easily recognise what a Starbucks coffee house looks like because the logo ofStarbucks can be seen so branding is a useful asset to meet its marketing objectives suchas market penetration and raising the customers’ awareness. Brand Extension: Brand extension is a technique of launching a new product by usingan existing brand name on a new product in a different category. Starbucks used to sellonly coffee products but they expanded their businesses by taking the risk of producingnew products such as making tumblers and mugs. Relationship Marketing: Relationship marketing are the marketing activities that aretargeted at developing and handling long-term relationships with a huge proportion ofcustomers. Starbucks uses relationship marketing to build long-term relationships withcustomers.1
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