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Introduction to Marketing

   

Added on  2020-06-04

10 Pages3553 Words35 Views
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Table of ContentsINTRODUCTION ...............................................................................................................................3TASK 1.................................................................................................................................................31.1Describe how marketing techniques are used to market products in two organisations............31.2 Describe the limitations and constraints of marketing...............................................................4TASK 2 ................................................................................................................................................52.1 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans.................................................................................................52.2 Use marketing research for marketing planning........................................................................6TASK 3 ................................................................................................................................................73.1 Explain how and why groups of customers are targeted for selected products.........................73.2 Develop a coherent marketing mix for a new product or service..............................................8CONCLUSION ...................................................................................................................................9REFERNCES ....................................................................................................................................10

INTRODUCTION Marketing is the one of the important tool that is used to do marketing of the firm productsand services. There are number of tools and methods that are used for doing marketing of the firmproducts and services. In this regard first of all analysis of market is done and through segmentationit is classified and on that basis targeted customers are identified. In the current report, differentmarketing techniques are disused in detail. Along with this, way in which groups of customers mustbe targeted is determined. At end of the report, marketing mix is developed for products andservices. TASK 11.1Describe how marketing techniques are used to market products in two organisationsStarbucks and Nintendo are two different businesses and will be evaluating about themarketing techniques that they do to attract more customers to increased their sales. StarbucksStarbucks is one of the largest coffee house in the world with more than 20,000 storesglobally. Starbucks opened its first store in America by three business partners and they wereinspired by another coffee businessperson that sells high-quality coffee beans and equipment.Starbucks sells cold and hot drinks, sandwiches, pastries and snacks. Starbucks mainly targetcustomers are men and women that is from aged 25-40 because they almost account for half of theirbusiness (McCaughey, and Ayers, eds., 2013). Starbucks Marketing Techniques:-Branding- Starbucks use branding to meet its target customers. For example, customers caneasily recognise what a Starbucks coffee house looks like because the logo of Starbucks can be seenso branding is a useful asset to meet its marketing objectives such as market penetration and raisingthe customers’ awareness (San Lim,, and Cheah, and et.al., 2016).Brand Extension- Starbucks used to sell only coffee products but they expanded theirbusinesses by taking the risk of producing new products such as making tumblers and mugs. Thismade Starbucks to expand more of their business products because brand extension has helped themin meeting their marketing objectives (Reed, K., 2016). NintendoNintendo is a successful organisation in the field of gaming business industry and it wasfounded by Fusajiro Yamauchi and the name of the business used to be known as Nintendo Koppaiuntil they adopted the name Nintendo. He started his business 2rd September 1889 in Kyoto, Japan

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