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Introduction To Marketing Introduction To Marketing

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Added on  2020-07-22

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Introduction To Marketing INTRODUCTION 1 P1 Marketing techniques are used to market products in two organisations grandstand 1 2 P2 Limitations and constraints of marketing 3 TASK 24 P3 Marketing research to contribute to the development of its marketing plans 4 P4 Marketing research for marketing planning 5 TASK 36 P5 Groups of customers are targeted for selected products 6 TASK 47 P6 Coherent marketing mix for a new product or service7 CONCLUSION 7 REFERENCES 9 9 INTRODUCTION Internet marketing,

Introduction To Marketing Introduction To Marketing

   Added on 2020-07-22

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Table of ContentsINTRODUCTION...........................................................................................................................1P1 Marketing techniques are used to market products in two organisations..............................1.........................................................................................................................................................2P2 Limitations and constraints of marketing..............................................................................3TASK 2............................................................................................................................................4P3 Marketing research to contribute to the development of its marketing plans........................4P4 Marketing research for marketing planning...........................................................................5TASK 3............................................................................................................................................6P5 Groups of customers are targeted for selected products........................................................6TASK 4............................................................................................................................................7P6 Coherent marketing mix for a new product or service..........................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9.........................................................................................................................................................9
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INTRODUCTIONInternet marketing, or online marketing, refers to advertising and marketing efforts thatuse the Web and email to drive direct sales via electronic commerce, in addition to sales leadsfrom Web sites or emails. Internet marketing and online advertising efforts are typically used inconjunction with traditional types of advertising such as radio, television, newspapers andmagazines (Definition of Marketing, 2017). Internet marketing can also be broken down intomore specialized areas such as Web marketing, email marketing and social media marketing.Present report is based on Apple which is an American multinational technology company thatdesigns, develops, and sells consumer electronics, computer software, and online services.Another company is NHS as it is the publicly funded national healthcare system for England andone of the four National Health Services of the United Kingdom. It is the largest and the oldestsingle-payer healthcare system in the world.TASK P1 Marketing techniques are used to market products in two organisationsMacintosh is an American organization that offers telephones, portable workstations, PCsand iPods. They are a business that works in the private segment, they have no administrationinput. Apple outlines and makes their own particular items which incorporate iPhone, macintoshbook expert's and so forth. They made totally touch screen telephones. The NHS is the National well-being administration which is freely subsidized medicinalservices framework for England. They give free social insurance and medicines to the UK. TheNHS is an open segment business. They furnish individuals with operations, treatment and drug. Ansoff matrix: It is a key promoting arranging instrument that organizations use toconnect their advertising technique with their general key bearing. It has four segments: Market Penetration-the firm tries to accomplish development with existing items in their presentmarket portions, planning to expand its piece of the pie (Barile and et. al., 2012). Market Development-the firm looks for development by focusing on its current items to newmarket portions. Product Development-the organizations grows new items focused to its current marketfragments. 1
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