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Using Marketing Techniques to Promote Products and Services in Organisations

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Added on  2020-06-04

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INTRODUCTION TO MARKETING INTRODUCTION 1 TASK 11 P1 Marketing techniques are used to market products in two organisations 1 P2 Limitations and constraints of marketing 3 M1 4 D1 4 TASK 24 P3 Marketing research to contribute to the development of its marketing plans 4 M2 5 P4 Marketing research for marketing planning 6 TASK 37 P5 Groups of customers are targeted for selected products 7 TASK 48 P6 Coherent marketing mix for a new product or service8 CONCLUSION

Using Marketing Techniques to Promote Products and Services in Organisations

   Added on 2020-06-04

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INTRODUCTION TOMARKETING
Using Marketing Techniques to Promote Products and Services in Organisations_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing techniques are used to market products in two organisations..............................1P2 Limitations and constraints of marketing..............................................................................3M1...............................................................................................................................................4D1................................................................................................................................................4TASK 2............................................................................................................................................4P3 Marketing research to contribute to the development of its marketing plans........................4M2...............................................................................................................................................5P4 Marketing research for marketing planning...........................................................................6TASK 3............................................................................................................................................7P5 Groups of customers are targeted for selected products........................................................7TASK 4............................................................................................................................................8P6 Coherent marketing mix for a new product or service..........................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONMarketing is a process of management with the help of this products and services canmove to the consumers. It includes determination and selection of goods, identify the price,choose appropriate distribution method and also implementation of appropriate strategy. It isessential to identify the customer’s need and wants so that company can fulfil themit and providethem satisfaction. If they do that then organisation can enhance their profits as well as competetheir competitors. It is like an art and science. Apple’shaving a main aim is to reach or attractmaximumattract maximumconsumers towards their products and services. They make variousplans for this purpose by using tools and techniques (Anda and Temmen, 2014). The Ccompanyconduct research to determine the needs of people so that they can satisfy the demand of themwithin time. TASK 1P1 Marketing techniques are used to market products in two organisationsApple is an American company that sells phones, laptops, computers and iPods. They area business that works in the private sector, they have no government input. Apple designs andmakes their own products which include iPhone, mac-book pro's etc. They created completelytouch screen phones. The NHS is the National health service which isservices which are publicly fundedhealthcare system for England. They provide free healthcare and treatments to the UK. The NHSis a public sector business. They provide people with operations, treatment and medicine. Ansoff matrix: It is a strategic marketing planning tool that businesses use to link theirmarketing strategy with their general strategic direction. It has four sections:Market Penetration- tThe firm seeks to achieve growth with existing products in theircurrent market segments, aiming to increase its market share (Bhattacharya, 2010).Market Development- tThe firm seeks growth by targeting its existing products to newmarket segments.Product Development- Tthe firms develops new products targeted to its existing marketsegments.Diversification- Tthe firm grows by diversifying into new businesses by developing newproducts for new markets.1
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Branding: It consults of a brand name, a logo and a slogan. Most branding that is used by abusiness would be trademarked to prevent competitors from using similar name. A brand can bepowerful selling tool and can help achieve marketing objectives such as gaining marketleadership and raising customer awareness. Apple uses branding by making their products scarce,scarce; it means that it makes theirgoods really popular that they can sell out in hours. They also use it in their adverts,adverts; theyhave simple adverts that only showcasessimple adverts that only showcase their products, notlisting all of its features. NHS uses branding to show their customers the services they provide.Examples:treatments, surgeries, medicines etc. they also use it to make people aware of them and theservices that they provide (Hallahan, Kauffman and Pullen, 2011).2Illustration 1: Apple's ansoff matrix
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