Introduction to Marketing

Introduction to
marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Swot analysis...............................................................................................................................1
Porter's five forces.......................................................................................................................3
Market segmentation...................................................................................................................4
Marketing mix and strategy........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing includes the buying, selling or promotion of he product and services. It also
involve the advertising, delivering of products to the customers or another enterprise. It also
involve the P factor which includes the place, promotion, price and product (Dobscha, 2019).
This report takes the Tesco corporation, its a British multinational company, it deals with
groceries items and general merchandise. Tesco headquarters situated in united kingdom ,
Hertfordshire, England and Welwyn garden city. It was founded by jack Cohen in 1919. In this
report give the brief content about Tesco which includes the swot analysis, porter five forces
model, market segmentation and marketing mix strategy.
MAIN BODY
Swot analysis
Strength Weakness
 Tesco built its significant recovery, in
the context of financial turnaround, tesco
acquire or regained annual loss
approximately6.4 billion in yearly report
of 2015. and net income profit is around
1.9 billion in yearly report of 2020
(Tesco SWOT Analysis, 2020).
 in addition of market share, Tesco
grocery market share is approximately
26.9% in England. Strong performance
during the pandemic, the growth of
Tesco is increasing on online platform. It
also register around 10.5% growth rate
since last three months. Also looking
forward for hiring the candidates
(Deepak and Jeyakumar, 2019).
 In term of adaptability tesco faced all the
 It involves the failure in US and japan
market . The organisation about to
closed all the stores in the US and
japan market. Because tesco unable to
do export production. And identify its
plan significantly.
 The major weaknesses of tesco is club
card switching. It changed the club
card with give any information to the
consumers, in which consumer got
angry about the business, and they
move forward to other brand.
 Weak production performance, in
some of the countries tesco always
perform low. Which directly impact to
the marketing department, it shows
there is no reliable research on coming
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