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Introduction to Marketing : Aassignment

   

Added on  2020-10-23

12 Pages3360 Words286 Views
INTRODUCTION TOMARKETING

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1.1.........................................................................................................................................3P1 Usage of marketing techniques to market products...............................................................3TASK 1.2.........................................................................................................................................4P2 Limitations and constraints of marketing..............................................................................4TASK 1.3.........................................................................................................................................5P3 Marketing Research...............................................................................................................5P4 Limitations of Marketing Research.......................................................................................6P5 In what ways the marketing research is used in marketing planning....................................7TASK 1.4.......................................................................................................................................10P6 Marketing Mix.....................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONIt is important for an organisation to achieve desired set of goals and objectives. Theseobjectives are achieved and put in order with the help of the marketing department. Marketinginvolves promotion and marketing of products and services of an individual organisation. Thebelow report describes how marketing techniques are used within the organisation environment.The limitations and constraints of marketing and in what ways an organisation makes use ofmarketing research to contribute in development of its marketing plans. For marketing planning,marketing research has been used in the report. In what ways customers groups are targeted forselected products (Shaw, 2016). Along with it, the coherent marketing mix plan is developed fora new product or service. At last, required conclusions are made. TASK 1.1P1 Usage of marketing techniques to market productsMarketing techniques are essential for the marketing department of an organisation toachieve desired growth and objectives. These techniques are used by the organisation to ensuresuccessful growth and organisational efficiency in selling of its products and services (Lovelockand Patterson, 2015). Below mentioned are the usage of marketing techniques both in Marks andSpencer and Oxfam: Marks and SpencerGrowth Strategies in Marketing:The growth or marketing strategies used by Marks andSpencer involves four strategies. The market penetration strategy is used when the chosenorganisation decides to market its existing products within the same market which it has beenusing. The strategy of market penetration is used when the company chooses to sell its currentproducts in the new markets. The product expansion strategy is used when the organisationdecides to expand its products line and adds new features to increase profits and sales. Thesestrategies are used in order to successful market the organisation products and services. Comparison

It has been observed that market penetration is one of the best strategies for Marks andSpencer as in this strategy the organisation can market its existing products and services. This isone of the easiest and cheap methods of marketing whereas other strategies can be proved veryexpensive. Such as product expansion is very costly in which the products needs to bereproduced (Jobber and Ellis-Chadwick, 2018). This costs a lot of money and expand theexpenses of the company. OxfamOxfam is a voluntary organisation and its services include helping the humanity andserving humanitarian purposes. The organisation mainly makes use of relationship marketingstrategy to market its product and services. This type of marketing is a form of marketing whichis developed from direct response of the marketing campaigns emphasized on consumersatisfaction and retention instead of focusing on transactions related to sales. The other strategy which Oxfam makes use of is survival strategies. These strategiesinclude reviewing costs and pricing and re-evaluating positioning. Due to the tough economy ofUnited Kingdom the survival strategies play a major role for the company to achieve its setmarketing goals and objectives. ComparisonIt has been observed that the company should make use of survival strategies morebecause relationship marketing is only going to allow the organisation to achieve and retain itscustomers. Survival strategies are going to make the organisation stand in the tough economy ofUnited Kingdom and probably ensure overall growth. As per the above analysis it has been seen that Marks and Spencer's usage of marketingstrategies are proved as very beneficial for the organisation. The market penetration has allowedthe organisation to penetrate its current products it the market in a cost effective way and achievedesired marketing goals and objectives (Kotler and Armstrong, 2015). TASK 1.2P2 Limitations and constraints of marketingBelow mentioned are the limitations and constraints of marketing in Marks and Spencer:Legal Constraints: Legal constraints are mostly created by governments and theirimplemented laws. These constraints make Marks and Spencer difficult to market its productsand services and makes it difficult for the organisation to achieve its marketing goals and

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