An Introduction to Marketing

AN INTRODUCTION TO MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Marketing techniques are used to market products................................................................3
Limitations and constraints of marketing...............................................................................4
TASK 2............................................................................................................................................4
Company uses marketing research to contribute in plans......................................................4
TASK 3............................................................................................................................................5
Groups of customers are targeted for selected products.........................................................5
TASK 4............................................................................................................................................5
Coherent marketing mix for new product or service..............................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing signifies the business that is connected to selling product and services that
including advertisement of goods and market research. It is a social procedure by which the
company assess need or want of its user and provide them goods and services according to their
wants. Marks and Spencer is considered as a retailing company that provide food product, home
product to its user. In this assignment, there are various limitation related to marketing and
organisation adopt marketing research for making marketing plan that is mentioned in detailed
manner (Blakeman, 2018).
TASK 1
Marketing techniques are used to market products
There are two types of companies adopt marketing tools and techniques in order to attract
large number of user. The two organisations named as Mark and Spencer as well as Starbucks.
The Marks and Spencer is well known company that provide home product, food product and
clothes to satisfy its user. This organisation adopts marketing technique named as growth
strategy. In growth strategy, the organisation focuses on expanding their organisation and
satisfied customer. They adopt Ansoff matrix in which they make appropriate strategy which is
given below:
Market Penetration herein, the organisation emphasised on selling its products and
services to its existing user that help in enhancing market share or increasing profit margin.
Market development herein, the organisation expands new market by providing existing
product to its customer.
Product development the Company alters their goods by identifying innovative methods.
Diversification it signifies the organisation expand the range of its goods and change its
operations for performing different activity in good way.
In addition to this the Starbucks adopt differ technique from Marks and Spencer. Starbucks
is well-known companies that offer coffee, snacks and sandwiches to its user. The techniques
adopted by organisation are given below:
Relationship marketing it is considered as an activity of marketing that help in
establishing superior relationship with its user by offering superior quality goods.