Limitations of Marketing - Report
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Added on 2020-07-23
Limitations of Marketing - Report
Added on 2020-07-23
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INTRODUCTION TOMARKETING
Table of Contents.........................................................................................................................................................3INTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Marketing techniques are used to market products ...............................................................3P2 Limitations and constraints of marketing .............................................................................4TASK 2............................................................................................................................................5P3 Company uses marketing research to contribute in plans......................................................5P4 Marketing research for marketing planning...........................................................................6TASK 3 ...........................................................................................................................................7P5 Groups of customers are targeted for selected products........................................................7P6 Coherent marketing mix for new product or service.............................................................8Conclusion.......................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing means the business related to selling and promoting goods or services,involving the advertising of product or services and market research. It is a social processthrough which the organisations identify the needs and wants of customers and then make goodsor services according to customer which can satisfy needs of customers. Mark & Spencer is aretail company. It deals in selling of clothes, food products and home products. This companymake the products according to customers need (Anda and Temmen, 2014). In this report,mentioned that there are some limitations of marketing and the company use market research forplanning.TASK 1P1 Marketing techniques are used to market products The companies use the marketing techniques. There are two different organisations usemarketing techniques those are help to attract consumers towards the products and services toincrease the sales. The organisations are Mark & Spencer and Starbucks. These two companiesuse different techniques. The Mark & Spencer is retail company and making clothes, foodproducts and home products which can satisfy the needs and wants of consumer. This companyuses the marketing techniques like Growth Strategies.In growth strategies, the organisation uses this to expand the business and theircustomers. It was introduced by Ansoff (Barile and et. al., 2012). Ansoff gave growth matrixwhich helps in plan products and their strategies of growth. In this includes:Market penetration- In this, company focus on selling its goods or services in to itsexisting marketing to its existing customers to increase its market and gain profit.Market Development- It means to introduce new markets foe existing products. Thecompany segments its market and develop new market so that, company can target newcustomers for increasing their sales.Product Development- In this, company modified its product by finding new methods orways. Diversification- It means that company enlarge range of its products and varying inoperations.
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