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Assignment on Introduction To Marketing

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Added on  2020-06-06

Assignment on Introduction To Marketing

   Added on 2020-06-06

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Introduction To Marketing
Assignment on Introduction To Marketing_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Describe how marketing techniques are used to market products in two organisations.......1P2. Description of limitations and constraints of marketing.......................................................2TASK 2............................................................................................................................................3P3. Organisation uses marketing research to contribute to development...................................3P4 Use marketing research for marketing planning....................................................................4TASK 3............................................................................................................................................5P5 Explain how and why groups of customers are targeted for selected products.....................5TASK 4............................................................................................................................................5P6 Develop a coherent marketing mix for a new product or service..........................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Assignment on Introduction To Marketing_2
INTRODUCTION Marketing is process of promoting a brand, products or services by various ways.marketing involves researching, promoting, selling, and distributing products or services.Customers are regularly wants something new and innovative things and products to full fill theirbasic needs and wants so it can be full fill by an organisation using marketing strategieseffectively (Molesworth, Scullion and Nixon, 2010). It is essential for organisations which areworking in international market to use appropriate techniques of marketing. This report will bedescribing how marketing techniques are used to market, report will provide a definition ofmarketing, explain what marketing objectives are and describing what branding, Ansoff Matrixand relationship marketing are. TASK 1P1Describe how marketing techniques are used to market products in two organisationsThe Ansoff Matrix is a most useful growth strategy used by companies to determine ontheir product. The Ansoff Growth Matrix is a diagram which helps businesses grow in the rightdirection. Sources: Ansoff Matrix, 2017.Diversification: It is name given to growth strategy where a business markets newproducts in new markets. This is an inherently more risk strategy because the business is movinginto markets in which it has little or no experience. Product diversification is a form of corporatestrategy for a company (McKenzie-Mohr, 2011). It seeks to increase its profits through greatersale volume obtained from new products and new markets. Diversification can occur either at1Illustration 1: Ansoff Matrix, 2017.
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