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Marketing Strategy Assignment - Tesco and M&S

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Added on  2020-09-08

Marketing Strategy Assignment - Tesco and M&S

   Added on 2020-09-08

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Introduction to Marketing
Marketing Strategy Assignment - Tesco and M&S_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Describe how marketing techniques are used to market products in two organisations.......1P2 Describe the limitations and constraints of marketing...........................................................2TASK 2............................................................................................................................................3P3 How a selected organisation uses marketing research to contribute to the development.....3P4 Use marketing research for marketing planning ...................................................................4TASK 3............................................................................................................................................5P5 Explain how and why groups of customers are targeted for selected products.....................5TASK 4............................................................................................................................................5P6 Develop a coherent marketing mix for a new product or service..........................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Marketing Strategy Assignment - Tesco and M&S_2
INTRODUCTIONIn the modern time period, marketing plays very important role because it helps toenhance awareness if company's products and goods as well as developing production level ofservices. In this sector most of the companies are using smart and new innovative methods andtechniques for effectively completing operations of firm (Block and et.al., 2011). This researchwill be discussing about different types of marketing techniques as well as some majorlimitations. Tesco is a retail company in UK, which is dealing with all kind of home productsand goods. Its one of the largest and top 1 company which is already set an brand image inexternal marketplace and customer's mind. TASK 1P1Describe how marketing techniques are used to market products in two organisationsThe Ansoff Matrix is a growth strategy used by businesses to decide on their product andhow they are going to expand. The Ansoff Growth Matrix is a diagram that helps businessesgrow in the right direction. Diversification: Product diversification is a form of corporate strategy for a company. Itseeks to increase its profits through greater sale volume obtained from new products and newmarkets. Diversification can occur either at business unit level, or cooperate level. At Businesslevel, it is most likely to expand into a new segment of an industry that business is already in. Atcooperate level, it looks at the overall scope of the enterprise, while taking stakeholdersexpectations into the business (Buttery and et.al., 2011).Market Development: Market development is when a business sells its existing productsinto new markets, this can be done geographically, which means exporting existing products toother countries, they could also create new packaging and different pricing policies. Tesco usethis strategy with their products, they enter into new markets by having products for kids. Theyalso have family size packs, and mini cereals for travel. By doing this they are increasing theircustomers as they are exploring new markets. M&S is another one is clothing company in UK.They have bough our several different children clothing, women, men and bags. By doing this,they are introducing their brand to different people, and adding more products to their range,which will increase their clientele. 1
Marketing Strategy Assignment - Tesco and M&S_3

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