Introduction to Marketing

Introduction to
Marketing

TABLE OF CONTENTS
 INTRODUCTION
 MACRO FACTORS
 SWOT ANALYSIS
 MARKETING MIX
 SEGMENTATION, TARGETING AND POSITIONING
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing may be defined as activities which are undertaken by the companies in order
to promote the selling or buying of a product or a service.
 It includes the activities like selling, advertising and delivering the products or service
to customers or to other businesses.
 Marketing is also the management of exchange relationship and is the process of
creating relationships to satisfy customers.
 Present presentation discusses about the marketing strategies of Toyota and its
competitive approach and analysis.

MACRO FACTORS
 Macro factors deals with uncontrollable factors which affect decision making process.
 Macro factors are external factors which analyse the situations that are running in
world.
 This helps to win competition and gives an idea to implement technologies.
 Technological factors are included under macro factors in which new technologies are
analysed by research department to have efficient designing and manufacturing process
of motor vehicles