Introduction to Marketing - Classical and Contemporary Approach

Running head: INTRODUCTION TO MARKETTING
INTRODUCTION TO MARKETING
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INTRODUCTION TO MARKETTING1
Executive Summary
The project aims to study in detail about the classical and contemporary approach to
management. The projects take examples of theories of different economists and scholars to
support the study and give clarification to the arguments raised in the project. It also helps to
study how human relations are considered in the different approaches of the management. The
project concludes that the contemporary approach of management is the expansion of the
classical approach by removing its weaknesses and utilizing its strengths to develop the modern
theory of management.

INTRODUCTION TO MARKETTING2
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
How organization has benefitted by classical approach management which focusses making
the organization more people centric?.........................................................................................4
What are the positive aspects of the contemporary approach and why it has been developed?..4
Structure of management and challenges in a classical and contemporary approach.................5
How contemporary approach outdated classical approach by focusing on human relationships?
.....................................................................................................................................................6
Justification with appropriate example........................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

INTRODUCTION TO MARKETTING3
Introduction
The Contemporary approach of management completely does away with the classical
approach in favour of more people-centric structures. The contemporary approach is widely
accepted because of its sides away from the bureaucratic approach and focusses on human
relations. A classical business approach is a traditional approach the businesses are following.
The elements of the approach are the existence of a different level of department consisting of
employees. The focus of the classical approach is basically on increasing the production of the
business.
In contrast, the contemporary business approach is the human relation developing
approach. Its main aim is to develop an organizational atmosphere that can create a healthy and
motivational work environment for the workers. The different organizational approaches are
always in conflict with their different focus for contributing to the development of business. One
theory may give more attention to the people of the organization while the other may focus on
the productivity of the people. However, this theory aims to achieve the ultimate goal of the
business. The paper will try to highlight which approach is successful in achieving the ultimate
goal of the business. The paper will try to prove that contemporary businesses should completely
do away with the outdated classical approach in favour of more people-centric structures. It is
outlined by human relations and will show the post-bureaucratic perspectives that led to the
development of behavioural management approach within an organization (Mawer 2016).