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Introduction To Marketing of McDonald

   

Added on  2020-10-05

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Introduction ToMarketing
Introduction To Marketing of McDonald_1

ContentsINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................2TASK 2............................................................................................................................................8Covered In PPT............................................................................................................................8CONCLUSION................................................................................................................................8REFRENCES.................................................................................................................................101
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INTRODUCTIONMarketing is identifying as an effective activity and process for communicating, creating,and delivering offerings that have value for clients. In addition, marketing is the social procedureby which organisations and individual obtain what they want and need through exchanging andcreating value with others (Abideen and Latif, 2011). Marketing is vital essential to each andevery enterprise. It is the key activity of researching, selling and promoting services or productsto target market. In this report, chosen organisation is McDonald which is an American fast foodcompany. It was founded in 1940 by Richard and Maurice McDonald. Main purpose of thisreport is to analysis main factors that impacting on business's operations. PESTLE analysis,Segmentation, Targeting and Positioning, Marketing mix and SWOT Analysis of the company isalso covered in this report. Fast food market environment, marketing mix strategy and currentmarketing performance of an organisation is also including in this assignment. TASK 1Marketing strategy of the company within the UK fast food sectorOverview of the UK fast food marketFast food in the United Kingdom is dominated or subjugated by maximumglobal brands, withthis circumstances expected to carry on over the estimatetime. The convenience given by acausalknowing of both pricing and menus by a huge proportion of United Kingdomclients playsanimportant role in defendingglobal brands from self-governing competition. Fast food marketis a growing on quick basis which is essential and important for the different organisation whoseare come under this sector. There are some main examples of fast food market such as Burgerking, Pizza Hut, McDonald’s and many other organisations (Ahlemeyer-Stubbe and Coleman,2014). All these are well-established and famous brand name in UK and across the globe. Main factors impacting the company’s operationsMcDonald has been a valuable and well-known brand name for over half a century. Mission andvision of company is striving to be the best speedy service restaurant in all over the world andformalizing their values into People Promise and “People Vision.” “Quality, Service, Value andCleanliness also became the organisation’s motto.The first McDonald store of company was2
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built in year1940 by the original McDonald brothers; Mac and Dick and.McDonald’s is abiggest and multinational fast feed chain in United Kingdom. In the UK market, there aredifferent competitors of the company which highly effects on its business operations andactivities in a direct manner. Burger King, Subway, Yum, Wendy’s, In & Out, Taco BellSonic,Jack in the Box, Carl’s Jr, Togo’s, Quiznos, KFC, Popeye’s, Pizza Hut, Round Table Pizza,Domino’s, Wenerschnitzel etc. All these are known as competitors of the McDonald’s andeffects on its operation and functions directly. KFC is the second largest company in fast-foodsector and one of the top competitors of McDonalds. Competitorsof the company will try tosucceed market share by lowering price, improving efficiency, cutting costs and innovating byeither developing new services and products or enhancing upon old ones (Alice, 2013). Thus,competition is identify as one of the main factor the highly and directly impact on business salesand profitability. PESTLE Analysis is another main factor that effects on business operations andperformance at marketplace. With the help of PESTLE Analysis Company can easily knowabout the political, technological, social, environmental, economical and legal situation ofcountry where they decide to expand their business operations. Thus, Pestle analysis ofMcDonald’s determined as under:Political factor:McDonald’s operation is highly impacted by theregime policies on the rulesand regulations of fast food operation. Presently government are controlling and monitoring themarketingof business because of health anxiety such as cholesterol and cardiovascularproblemand fatness among the children and young in the nation. Legal authority also monitorthe license agreedfor start the fast food eating place and other business rule require to track suchas for alicence company (Bulley and et .al,. 2014). Effective relationship with regime inproviding common advantages such as tax and employment is a necessity for the organisation tosucceed in any international marketplace. Company should also keep its employees by ensuringevery one the hiring, training, repatriation or compensation is according to Malaysian LabourLaw as predetermined.Economical factor: It is another factor that pertains to the impacts of economic trends andconditions on the macro-environment or remote of McDonald’s. Changes in economic situationare influence on business performance in direct and indirect manner. The international economy,3
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