Introduction to Marketing

Running head: INTRODUCTION TO MARKETING
Introduction to Marketing
Name of the Student
Name of the University
Author Note

INTRODUCTION TO MARKETING1
Table of Contents
Introduction......................................................................................................................................2
1. Product Strategy.......................................................................................................................2
2. Price Strategy...........................................................................................................................5
3. Promotional Strategy................................................................................................................7
3.1. Pillsbury on Facebook.......................................................................................................7
3.2. Pillsbury on Twitter..........................................................................................................8
3.3. Pillsbury on Instagram......................................................................................................8
3.4. Pillsbury on E-Commerce Platforms................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

INTRODUCTION TO MARKETING2
Introduction
Pillsbury is a renowned company that engages in the production of grain and other types
of food products. It is based in the American state of Minneapolis and it is a company that is
world renowned for the quality of its grain and flour products, which are widely used by
customers for baking cakes, biscuits, bread rolls, pancakes, pie crusts and cookies that are ready
to bake. This report focuses on the marketing strategies that Pillsbury takes recourse to in order
to market and promote its biscuits in the market. The Pillsbury biscuits are characterized by a
delicious state and favored by customers of every age group, largely because of the fact that
these not only melt in the mouth but also because of the fact that these are easy on the stomach
and not difficult to digest (Alqatahni & Gupta, 2017). The report focuses specifically on the
product strategy that is deployed by Pillsbury to make its biscuits coveted by one and all, the
current pricing of the product and the promotion strategy that is undertaken by the company in
order to enhance the appeal of its biscuits. The report concludes with a number of important
recommendations that ought to be taken into consideration by the company to improve the
marketing mix that it presently uses in order to ensure the adequate sales and promotion of its
biscuits in the market.
1. Product Strategy
Pillsbury is a company that follows a remarkable strategy when it comes to the marketing
of the Pillsbury biscuits. To begin with it is important to note that the Pillsbury Biscuits is a
product that is in the maturity stage of the product life cycle. The Pillsbury Biscuits has been in
circulation in the market for quite some time now and it is a product that is largely favored by the

INTRODUCTION TO MARKETING3
bulk of its target audience in each and every part of the world because of the fact that the biscuits
are so good to taste. Customers of Pillsbury products around the world are by now well
acquainted with the biscuits, and are seen to consume such biscuits in large numbers because of
the sumptuous taste of the biscuits and the fact that these are easy to digest. The Pillsbury
Biscuits have been doing well in the global marketplace ever since the launch of the product, as a
result of which the product is now in a position to be considered a product that is in the mature
stage of the product life cycle with Pillsbury customers around the world consuming it in large
numbers. The brand strategy that Pillsbury as a company has made use of in order to be able to
market this product is a strategy that has proven to work very well for the product. The brand
strategy of Pillsbury Biscuits is exceedingly well defined and has been executed with a great
degree of sophistication and ease.
The Pillsbury Biscuits have been marketed as a product that is very healthy for
consumption and which is a product that can be consumed with comfort and ease by people of
every age group rather than only people who are in their youth and who are capable of munching
on biscuits at any given time of the day or night without suffering from health related
consequences upon doing so. The fact that the brand strategy of Pillsbury Biscuits is one that has
focused a lot on the fact that this is a product that is capable of being consumed by customers of
all ages is something that has certainly gone in favor of the brand. Customers are exceedingly
happy about the fact that they can dig into a Pillsbury biscuit in the early hours of the morning
along with their tea or coffee or in the late hours of the night with a drink of hot chocolate or
two, no matter what age group it is that they belong to and also not have to worry about suffering
from health related consequences upon doing so. Finally when it comes to understanding the
brand strategy of Pillsbury Biscuits, it is important to take note of the fact that this is a product