Introduction to Marketing Strategy Analysis 2022

Introduction to strategy
4/16/2020

Marketing 1
Contents
SWOT analysis................................................................................................................................2
Strengths......................................................................................................................................2
Weaknesses..................................................................................................................................2
Opportunities...............................................................................................................................3
Threats.........................................................................................................................................3
Recommendation.....................................................................................................................4
References........................................................................................................................................5
 Recommendation..............................................................................................................7

Marketing 2
SWOT analysis
SWOT analysis is a strategic planning technique which is used with the motive to provide the
help to the person or company in order to determine the strengths, weaknesses, opportunities, as
well as threats that are linked to the business competition or the planning (Rothaermel, 2016)
Telstra Corporation Limited Company has decided to relocate its operations in Vietnam for
which it is essential to understand the internal and external elements that can affect the working
of the business.
Strengths
 Diverse product and service portfolio: - TCL Company has a diverse product and
service portfolio so that they can meet the needs of the customers present in Vietnam.
This contributes in forming the strong customer base that is essential when it comes to
the relocating the business.
 Cost structure: - TCL is a well-known company of Australia who provides the low-cost
structure that provides the support to the manufacturer at the low cost and also to sell the
products at a low price which makes it affordable for the customers. Thus, the company
will be able to grab the attention of the customers who are present in the market. The
low-cost structure makes it easy for the company to relocate the location.
Weaknesses
 Limited Liquid position: - One of the major weaknesses of the company is its limited
liquid position which affects the company as they need to manage the liquid with them as