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Report on Marketing Strategy of Tesco and Sainsbury

   

Added on  2020-06-03

10 Pages2753 Words30 Views
INTRODUCTION TOMARKETING
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Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing techniques used by two organisation....................................................................1P2 Limitations and constraints of marketing.............................................................................3TASK 2............................................................................................................................................3P3 Use of marketing research by Tesco......................................................................................3P4 Marketing research for marketing planning...........................................................................4TASK 3............................................................................................................................................5P5 Groups of customers are targeted for selected products .......................................................5TASK 4............................................................................................................................................6P6 Marketing mix for new products and services.......................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTION Marketing is the management process through which goods and services move fromconcept to the customer. This is one of the premier components of Business Management Itincludes the coordination of four elements called the 4 P's of marketing that includesidentification, selection and development of a product; determination of its price; selection of adistribution channel to reach the customer's place, and development and implementation of apromotional strategy (Anda and Temmen, 2014). Tesco and Sainsbury are two companies whoare carrying out different marketing strategies to establish and to sustain in competitive market asrequired in current scenario. It is basically about understanding of needs and desires of users andthen according to that products are served to them.TASK 1P1 Marketing techniques used by two organisation.Sainsbury's is the second largest chain of sssupermarket in the United Kingdom. It started as aretailer of fresh foods and later expanded into packaged groceries such as tea and sugar. Whereas Tesco is third largest store as measured by profit, it is very renowned organisation all aroundthe world its popularity is very high and also it has a successful growth rate in the competitivemarket.Tesco's Marketing techniques (Growth strategy)Market penetrationConsumers sometimes have the tendency to run after brands more than the products. Tesco hasvery well understood this psychology of the consumers. To the customers, Tesco is a brand.Tesco first came into the market with its own advertising website known as the TescoProperty Market. They are promoting all its products and services through the website.In the year of 1995, Tesco crossed Sainsbury’s and became the largest retailer in the UKmarket (Bhattacharya, 2010).The introduction of the Club card concept for gaining the loyalty of the customers andretaining them, helped Tesco to penetrate deep in the retail market. New products and services1
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