Project Report on Marketing - Tesco and Sainsbury

   

Added on  2020-06-05

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INTRODUCTION TOMARKETING
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1P1 Marketing techniques used by two organisation....................................................................1P2 Limitations and constraints of marketing.............................................................................2TASK2.............................................................................................................................................3P3 Use of marketing research by Tesco......................................................................................3P4 Use of marketing research for marketing planning................................................................4TASK3.............................................................................................................................................5P5 Groups of customers are targeted for selected products........................................................5P6 Marketing mix for new products and services.......................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
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INTRODUCTIONMarketing is a method through which a firm can be able to avail information of productsand services to member of society. Hence marketing is a process of meeting needs of customersby doing research in market and this will help in understanding necessities of public of thetargeted market. It is basically about understanding of needs and desires of users and thenaccording to that products are served to them. It will also focus more on satisfaction level of theusers in market (Anda and Temmen, 2014). Tesco and Sainsbury are two companies who arecarrying out different marketing strategies to establish and to sustain in competitive market asrequired in current scenario.TASK1P1 Marketing techniques used by two organisation.Sainsbury is a very well known company of retailing in United Kingdom and is havingthe position of second largest chain stores in the nation. Whereas Tesco is third largest store asmeasured by profit, it is very renowned organisation all around the world its popularity is veryhigh and also it has a successful growth rate in the competitive market. Following are techniquesof marketing that is been used by these two companies to survive and grow and also to createawareness in market about their products and services.Sainsbury Marketing techniques (Growth strategy)Diversification- It is a stage of Ansoff matrix which is most risky and the chances ofgrowth are also very high here. The company is diversifying in market by introducingmore products in its retail store beside what already it is been providing to public ofsociety. It has helped firm to capture more shares in market and expansion of its businessmade it known to all in new market area (Bhattacharya, 2010). Diversification methodshelps Sainsbury to develop it products and services in more diverse and expandedmanner, which has assisted in sustain and to grow effectively.Product development- Product development is the method which helps company tofrequently grow in market. Sainsbury is always trying to introduce new products in theeconomy as to attract customers and to retain them for long period of time. This willgrow profit rates of company and will able to satisfy customers by fulfilling needs andwants of them. 1
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