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Introduction To Marketing in Asda

   

Added on  2021-02-19

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Introduction To Marketing

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 & M1 Describe and difference of marketing techniques in the market products inorganisation.................................................................................................................................3D1 Effectiveness of the use of techniques in marketing products in one organisation..............6P2 Limitation and constraints of the marketing..........................................................................6TASK 2............................................................................................................................................7P3 M2 & D2 Marketing research to developing the marketing plan along with limitations andrecommendations........................................................................................................................7P4 Use marketing research for marketing planning...................................................................8P5 Explain how and why groups of customers are targeted for selected products...................10P6 & M3 Marketing mix for a new product along with potential customers.............................1CONCLUSION...............................................................................................................................1REFERENCES................................................................................................................................3

INTRODUCTIONMarketing is an important requirement of each organisation that provide effectivesupport in making good brand image in marketplace. Furthermore, it is a process that aid tomanagement in promoting and delivering products and services of organisation in marketplace.Marketing managers of organisation plays very important roles as they not only attracts largenumber of customers towards firm's offering but also support the organisation in making itsbrand image in market. Two organisations are taken in this report such as ASDA for privatewhich is a retail firm and based in UK along with Transport for London (TFL) for public that isa transport service provider whose responsibility is to providing services across the London.Present assignment will describe about marketing techniques which are used by organisationsfor marketing products. Limitation and constraints of marketing along with a coherent marketingmix will also covered in this project. TASK 1P1 & M1 Describe and difference of marketing techniques in the market products inorganisation.Marketing refers to an activity that is undertaken by organisation for promoting or sellingtheir products and services in market. In addition, it plays very important role in organisation asit provides reliable information regarding market trends that ultimately supports the firm inmaking effective decision for making brand image in market. In current scenario, eachorganisation have to face several challenges in earning profit in market because large number ofrivals are exist in market due to this, large number of marketing techniques are used bycompanies for attracting customers towards their offerings.Background of organisations- ASDA is a supermarket chain that was founded in 1949along with based in UK whereas, Transport for London is a local government body that isresponsible for managing transportation services across the London (Sargeant andMACQUILLIN, 2016). Both organisations are operating their business functions in different sectors i.e. privateand public. They both uses various survival and growth strategies so as to maintaining theirsustainability and growth in marketplace. Some of these strategies are described as under:

Growth strategy – This strategy is related with covering large market-share so thatofferings can be reach and satisfy the requirements of large number of customers. Eachorganisation of marketplace whether it is operating its business operations at small or large scale,wants to take growth and sustainability in marketplace. For this, these business organisationsuses several growth strategies like market penetration, product expansion etc. All these strategiesare falls under Ansoff matrix that is used by ASDA and TFL for promoting their goods orservices (Palmer, 2012). Ansoff Matrix is described as below:SimilaritiesMarket Penetration In this kind of strategy, both organisation uses their existingproducts and services in present marketplace.Market DevelopmentIn it, existing products are promoted by both firms in newmarket areas so as to developing their market share.Product DevelopmentIn it, new products or services are developed by organisationsso that large number of customers can be attracted towardsorganisation and its offerings.DiversificationUnder this strategies, organisations have to enter in newmarket with new products or services.DifferencesParticularsASDATransport For LondonMarket penetrationIn it, ASDA manufactures qualityproducts and supplies them intopresent market so that good brandimage can be maintained inmarketplace. Along with it,company also organises severaldiscount offers on their offering sothat large number of customers canbe attracted towards offering.While, TFL is focusing onmaintaining transportationservices across the London sothat more revenue will begained by organisation.Market DevelopmentASDA operates its function acrossthe UK due to which they makesWhile, TFL performs its dutiesacross the London but they

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