Assignment Introduction of Marketing
Added on 2019-12-28
12 Pages3042 Words173 Views
UNIT 3. INTRODUCTION TOMARKETINGSTUDENT NAME: DIACONU GIGCAROL1
Table of ContentsIntroduction...........................................................................................................................................3Task 1.....................................................................................................................................................4 LO1. To understand the organisational purpose of the business ........................................................4P1. Describing how marketing techniques are used to market products in two organisations, TEACH FIRST and ASDA .....................................................................................................................................4P2. Describing the limitations and constraints of marketing.................................................................5Task 2.....................................................................................................................................................6LO2. Ability to use marketing research and marketing planning...........................................................6P3. Describing how selected organisation uses marketing research to contribute to the development of its marketing plans............................................................................................................................6P4. Describing how to utilise data and information collected through marketing research to a market planning.................................................................................................................................................7LO3. To understand how and why customer groups are targeted.........................................................8P5. Explanation on how and why groups of customers are targeted for selected products..................8LO4. Ability to develop a coherent marketing mix...............................................................................10P6. Development of a proposal for a coherent marketing mix for a new product or service..............10Conclusion ..........................................................................................................................................12Reference List......................................................................................................................................132
·IntroductionMarketing of any product is the topmost priority for any company. Here, in thisassignment the focus would be vested upon some of the basic features of marketing such asmarketing research, marketing activities and proper planning of the organization based on themarketing research. Proper understanding of the organisational purpose of the business, ability to usemarketing research and marketing planning and understanding some facts about techniquesused for attracting customers are the key features of this assignment. TEACH FIRST as anon-profit organization and ASDA as a private sector organization have chosen for theanalysis. The assignment takes a close look at the various aspects of marketing and thepossible ways of marketing mixes for propagation of improved business actions3
·Task 1· LO1. To understand the organisational purpose of the business ·P1. Describing how marketing techniques are used to market products in twoorganisations, TEACH FIRST and ASDA Marketing techniques are the tools which are used by an organization forimplementation o marketing strategies. These strategies are build up in order to achieve theobjectives and targets set by an organization. Hence in order for implementation ofmarketing strategies, organizations such as TEACH FIRST and ASDA make use of effectivemarketing techniques as stated below:·Ansoff's growth: Both TEACH FIRST and ASDA in order for indetification of their possible options in accordance with strategies use Ansoff's Growth as a tool . It basically involves 4 strategies namely, market penetration, product developm ent, market-development and diversification. Marketing penetration is used when company has high brand recognition in market and also wants a competitive advantage over others. In product development focus is laid upon replace,ment of existing products with something new. In market development, for current products new markets are established or foound out. Diversification is most risky since new resources, customers and capabilities are being developed.So, TEACH FIRST makes use of Market development while ASDA makes use of Market-penetration technique.·Branding: Within this, a brand-new image of the new product or existing product is createdin minds of customers via advertisements in border to differentiate from others. Both the cited organization make full utilization of this technique.·Relationship Marketing Strategies: Both organizations are effectively able to manage their relationships with customers.TEACH FIRST makes use of multichannel strategy in which they are connected with cutomers socially through mobiles and social-CRM.ASDA however manages its relationship with customers by effectively using Customer experience management technique where based upon those experiences it alters its services ad products (Asda.com. (2017)).TEACH FIRST uses internet and social media for branding product. ASDA on the other hand uses selling outlets, advertisements and social media for its branding. The valuation of the product needs some basic strategies, as observed Proctor (2005,p.56). TEACH FIRST is a charitable organisation(Teachfirst.org.uk, 2017). They provideeducation to the underprivileged students without pricing. ASDA is food industry, which4
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