Introduction to Organizational Management PDF

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INTRODUCTION TO ORGANIZATIONALMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1PART A.......................................................................................................................................1Key functions of HRM and Marketing to help promote the image of an organization...............1Impact of effective structure that can positively contribute to the success of an organization...6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONPromotional work in context of operational activities and advertising of product for acompany must be considered as vital and must be taken into an account with respect to financial/economic factor. With regard to organizational development, it is wise to devise a constructiveplan to maximize utility of allocated resources with time-efficiency. One must have anunderstanding of organization’s current status in all aspects to create a brand image, which canbe created by functional units like HRM, Finance, customer service and more by usingpromotional tools. The present report will be based on the key functions of Human ResourceManagement and Marketing in an organizational context. Furthermore, the impact of an effectiveorganizational structure for the successful running of a business will also be discussed. Tesco,which is one of the largest retailing companies of UK and is a multinational grocery and generalmerchandise seller company, will be taken here.MAIN BODYPART ATesco will be considered to discuss the following points.Key functions of HRM and Marketing to help promote the image of an organizationHuman Resource Management (HRM):This can be defined as that organizational function thatconsists of practices to help employees effectively during various phases of the employmentcycle. It is mainly concerned with hiring, encouraging and maintaining people in a professionalstyle.Various functions performed by HRM to fulfil both individual and organizational goalsand mission. These are as follows: -Training and Development-HR Manager of Tesco must be impartial and encouraging to providea competency based induction about organization’s objectives to new employees properly. HRmust identify the neutrality behind positioning and placement before giving roles to recruitedworkforce, which is referred as orientation. By organizing action learning training sessions insolving real workplace issues, Tesco employees get an opportunity for improving job satisfactionand can try for promotion by adapting new techniques to cope with changes (Ryle,2013).1
Moreover, Tesco will be able to achieve its goals effectively with higher productivity by cuttingcosts.Recruitment and selection-There are majorly two methods of recruitment used by Tesco such asinternal and external. It can be done by various methods such as internal searches through jobportals or social media platforms like Fb, LinkedIn; agencies, advertisements in newspapers forvacant positions. Sometimes, internally, giving promotions or using referrals or transferring ofTesco employees takes place, which assist in improving the current challenging positioning. Ifdevelopment team of Tesco is struggling to develop a product, then few people from otherdepartments like designing, quality, support can be shifted to this team for better performance toattain the desired results.Figure1. Steps in a typical recruitment and selection process(Source:The human resource management function —the employment cycle,2018)Talent management and Labor relations-HR Manager of Tesco must have a strategic planningin order to enhance the value of business in market by attaining all their goals and objectives. Itinvolves an advisory and supportive role towards employees so that they are able to manage theiroverall competency level proficiently that has been always focused on the basic chain ofacquiring, hiring and retaining skilled workforce (Rangarao and Raju, 2014). The most criticalstage to understand the organizational mission, values are to prioritize the key concerns andperspectives of employees. Their engagement is necessary for developing and delivering theprojects on deadlines with utmost cost effectiveness and time-efficiency.Performance and reward management-HRM aim at acknowledging the responsibilities ofemployees by providing some benefits in the form of cash, remuneration, incentives, gift cards or2
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