Introduction to Organizational Management: Key Functions and Effective Structures

This assignment explores the key functions of human resource management and marketing within an organization, examining how these functions contribute to the organization's image and success. It also analyzes the importance of an effective organizational structure in promoting communication, transparency, growth, and resource allocation. The assignment uses the case study of Grace Foods UK to illustrate these concepts and provide practical insights into organizational management.

Introduction to Organizational Management
1

Table of Contents
Introduction......................................................................................................................................3
1. Discuss the key functions of any two of the following within an organization. Consider how
these functions will help promote the image of the organization....................................................3
a) Human Resource Management....................................................................................................3
b) Marketing....................................................................................................................................7
2. Discuss how an effective structure can positively contribute to the success of an organization.8
Conclusion.......................................................................................................................................9
Reference list.................................................................................................................................11
2

Part A
Introduction
This particular assignment sheds light on overall management of an organization. The study of
this assignment includes the process of leading, planning, organizing and controlling resources
within an organization towards fulfilling business mission, vision and objectives. The objective
of this assignment is to assess critical success factors in strategic management for an
organization named Grace Foods UK. It will help them to improve their overall organizational
management. As human resource management and marketing management considered as the
pillars of organizational management, this assignment discusses what needs to be the key
functions of human resource management and marketing department of the organization towards
creating a sustainable organizational future. In addition, it also discusses the effectiveness of an
integrated organizational structure in terms of improving overall business operations of Grace
Foods UK.
3

1. Discuss the key functions of any two of the following within an organization. Consider
how these functions will help promote the image of the organization.
 Human Resource Management
Human resource management is regarded in order to manage human resources in an organization
towards accomplishing organizational goals and objectives. It aligns the performance of
individual employee with organizational performance. Thereby, it plays a major role in order to
develop business operation of an organization. Grace Foods UK is a growing organization across
the United Kingdom. The organization is looking for expanding their business more in order to
meet the increasing demand in the market. In order to fund their project of business expansion,
Grace Foods UK has engaged three shareholders in their business (Wilton, 2016).
In this situation to achieve business objectives, the organization requires to control the business
effectively. According to the case study, it is seen that the organization cannot perform
effectively. In order to develop their business position, the organization needs to focus on
controlling wastes in their business operation. Hence, the organization requires to improve their
functions of human resource management (HRM). Effective HRM in an organization is essential
to ensure the alignment of individual workforce with the overall organizational workforce. The
key functions of HRM are recruitment and selection, training and development, motivating
employees, managing employee relation and making effective decisions.
Recruitment and selection
It is one of the major responsibilities of HRM to engage the right people in the organization in
terms of representing workforce. Hence, recruitment and selection strategy of an organization
needs to be aligned with the job role of their employments. In order to select employees in their
organization, HRM needs to give preference to the people who have degree of hospitality
management. In addition, in order to conduct effective recruitment, HRM of the organization
requires to focus on preparing appropriate job description and person specification. It can recruit
people both internally and externally. Internal recruitment helps the HRM of the organization to
increase the competition between the employees. On the other hand, it helps the organization to
4

boost the morale power of the employees. According to Avgerou and Walsham (2017), internal
recruitment is cost effective. On contrary to this, Bolden (2016) argued that internal recruitment
is reliable in order to boost the productivity of the employees. However, the internal recruitment
restricts an organization to recruit the new talents. In addition, internal recruitment creates other
vacancies in an organization. In order to meet the increasing demand, the organization badly
needs to increase workforce. Hence, the organization needs to recruit new employees. Thereby,
external recruitment is essential to be considered by the organization. The organization needs to
forecast how many new employments they need to recruit and how much it costs. As stated by
Bourne (2016), external recruitment is a lengthy procedure. Hence, the organization has to
consider to expand a good amount of money in order to conduct external recruitment.
Training and development
In order to develop the workforce of the organization, the contribution of training and
development has no exception. The HRM of Grace Foods UK requires to conduct effective
training and development program for the new employees. Effective training and development
program helps the employees to know how to use their full potentials. In addition, it is essential
to lead the employees in representing their workforce efficiently. One of the major roles of HRM
in an organization is to align the individual performance of the employees with overall
organizational performance. With training and development program, HRM of an organization
can ensure it. HRM of the organization also requires assessing the performance of the individual
employees.
On the other hand, it requires to have effective communication with the employees to know
where they are facing problems in terms of representing workforce. It will help the HRM of
Grace Foods UK to identify the needs of performance improvement for the employees. In order
to improve the workforce, the organization requires to integrate effective technologies in the
business process of the organization. Hence, HRM of the organization badly requires to conduct
a technological training. In order to develop the performance of the employees, other reliable
type of trainings are skills training, quality training, professional and legal training, managerial
training and team training etc which can also be considered by the HRM in Grace Foods UK.
Motivating employees
5

In order to develop performance of the employees, motivation plays a major role. One of the
major responsibilities of HRM is to motivate employees for bettering performance. HRM of
Grace Foods UK requires to consider an effective performance appraisal system. In addition, it
also needs to focus giving award and recognition to the employees. On the other hand, the
organization needs to have a proper incentive structure. According to Crane (2017), performance
related pay system is highly reliable to encourage people in terms of doubling their performance.
It is system to align the salary progression of the employees with their performance. In addition,
HRM of the organization can often conduct some recreational program with the equal
participation of the employees.
Thus, they can ensure high engagement of the employees within an organization. On the other
hand, they can concentrate on making a flexible and cooperative work environment, which is
highly considered as a major factor of employee motivation. They also need to take concern to
deal with the employees in the most humanitarian way. Thus, the HRM of the organization can
be able to retain the right talents in their organization for long term (Wilton, 2016). In addition,
they can manage the employees in their organization towards fulfilling organizational mission,
vision and objectives.
Managing good relations with the employees
As stated by Dhewanto and Sohal (2015), in order to retain the employees in the organization, it
is essential to maintain a good relationship between employments and employees. Hence, the
HRM of Grace Foods UK requires to take concern for developing organizational policies and
culture, which is suitable to value the needs and expectation of the employees. They require to
consider the employment legislation acts in the UK in order to manage good relations with the
employees.
 It is essential for the HRM of the organization to consider the Equal Pay Act. An
organization needs not to be biased to deal with the employees. Maintaining equal saray
system is reliable to avoid the conflicts between the employees.
 The organization also requires to consider Race Relations Act in terms of developing
organizational policy. This act is highly reliable in order to develop a multicultural team
6

within an organization. HRM of the organization needs to focus on giving equal value to
all the employees irrespective of their race, relegation and culture.
 One of the most essential employments legislation acts is Sex Discrimination Act. HRM
of the organization needs to ensure that they are giving equal opportunity to both female
and male employees in terms of advancing their career.
 National minimum wage act is also essential to take into account in order to develop
organizational policies. It is a reliable act in order to develop economic position of the
employees. Hence, it is one of the relevant acts to manage good relation with the
employees.
Effective decision making
One of the most important functions of human resource management is to make effective
decision towards fulfilling organizational mission, vision and objectives. The organization needs
a huge fund in terms of accomplishing their expansion project. Hence, HRM of the organization
needs to make the most effective decision to allocate the resources between all the departments
of them efficiently. It will help the organization to control the wastes in the organizational
process. Grace Foods UK requires to integrate effective management accounting system in their
organization. Hence, HRM of the organization can be able to track the financial performance of
every department (Waniganayake et al., 2018). Thus, they can be able to effective decision in
terms of managing financial as well as overall performance of the organization.
In order to consider the above mentioned functions, HRM of Grace Foods UK is able to improve
the overall performance of the organization. Effective recruitment strategy helps the organization
to enage the right people in their business process. On the other hand, to train the employees, the
HRM of the organization can polish the skills of the employees to manage their workforce
efficiently. In order to motivate employees, HRM of the organization can able to boost the
performance of the employees. On the other hand, considering the employment legislations acts
helps the HRM to manage good relationship with the employees. Hence, the functions of the
HRM are highly reliable in order to promote the behavior of the organization.
7

b) Marketing
In order to achieve success in marketing, it is essential to give priority in order to fulfill the needs
and desires of the consumers. Hence, Grace Foods UK needs to focus on knowing the consumer
behavior. As stated by Duffield and Whitty (2015), a customer centric organization is always
successful to achieve the target of marketing. The organization can develop an effective IT
department within their organization. It will help the organization to collect the data and
information about the competitors in the market. In addition, an IT department can support an
organization to provide various data and information regarding developing marketing strategy.
On the other hand, it facilitates an organization to put the right product at right place, at right
time and at right price (Shields et al., 2015).
In order to ensure it, the organization requires to conduct effective research to collect the data
and information about internal as well as external environment of an organization. Thereby the
organization can consider the research tools like SWOT and PESTLE. With the help of SWOT
analysis, the organization can be able to assess their own strength and weakness. On the other
hand, PESTLE analysis will lead the organization to focus on the macro factors, which are
influencing marketing of the organization. The facts of the SWOT and PESTLE analysis help the
organization to improve their marketing strategies. In addition, the organization can consider the
4 pieces of marketing mix, which is an effective tool to understand what they need to offer in
order to create value for their customers.
 In order to win support of the consumers, the organization needs to offer the most
reasonable prices for their products.
 In addition, the organization needs to focus on maintaining quality of their catering
service.
 Primarily, the organization would do the business in North England. Now, the
organization has focused to expand their business operation throughout the United
Kingdom. Hence, the organization needs to make research in knowing different food
cultures of the UK, which is necessary to incorporate in their catering service.
 Promotion is a process in order to ensure high engagement of the consumers. The
organization needs to prefer social networking platform in order to conduct effective
marketing promotion. On the other hand, the organization also requires to focus on
8

effective product packaging. It will help the organization to increate brand identity and
increase brand value.
2. Discuss how an effective structure can positively contribute to the success of an
organization.
Without an effective structure, an organization cannot be able to integrate organizational
workforce. On the other hand, it helps an organization to run business activities in the most
disciplined way. In addition, effective organizational structure is reliable to promote
organizational culture and organizational policies. Thereby, Grace Foods UK needs to design an
integrated and effective organization structure. According to Eason (2014), effective
organizational structure is reliable in order to ensure that an organization has enough human
resources in terms meeting the increasing market demand. On contrary to this, Johnson (2016)
argued that effective organization structure helps the top management to identify the right talents
in the organization. In addition, it is a reliability to implement effective communication within an
organization. In order to design an effective organization structure, Grace Foods UK needs to be
concerned to prepare suitable job description and person specification. It helps the organizational
management to say their employees clearly what is their position on the organizational chart of
the company. The advantages of an effective organizational structure are going to be described
below.
Effective communication system
In order to design an effective organizational structure, Grace Foods UK can be able to
implement an effective communication system between the employees (Otley, 2015). Hence, it
has become possible to boost the information flow within an organization. Thus, the
organizational management can be able to improve the overall workforce of the organization in
the most possible way.
Transparent reporting relationship
In order to develop an effective organizational culture, it is essential to maintain a transparent
reporting relationship. It helps all the employees in the organization to understand their job roles
and responsibilities. In addition, it helps the employees to know clearly to whom in the
9

organization they are accountable. Hence, it becomes clear to employees that to whom they need
to contact in order to get the right direction to manage their workforce.
Constant growth and expansion
Effective organization structure is reliable to ensure that an organization has right people in the
right positions. Hence, it is one of the reliabilities in order to manage the human resources within
an organization towards fulfilling organizational mission, vision and objectives. Effective
organizational structure is also reliability in order to manage the workforce of the organization
on constant basis. Therefore, designing an effective organizational structure, Grace Foods UK
can be able to ensure their constant growth and development. As the organization focuses on
business expansion, the organizational structure requires to evolve with it (Lozano et al., 2015).
Efficient allocation of the resources and control organizational waste
In order to design an effective organizational structure, it can be able to identify which resources
they exactly need to run business operation efficiently. On the other hand, effective
organizational structure helps the top management to understand in what ways resources can be
allocated in terms of accomplishing business operation effectively. Hence, an organization is
able to control organization wastes in their business operation. It is also considered one of the
reliabilities to implement lean production in their organization. Hence, an organization can able
to manage quality of their workforce. In addition, it will be able to reduce their operational cost
in the most possible way.
Conclusion
From the above discussion, it can be deduced that Grace Foods UK requires to design an
effective organizational structure in order to manage the human resources in their organization
towards fulfilling organizational mission, vision and objectives. The organization needs to
develop their human resources strategies to recruit, train and develop performance of the
employees. In addition, strategic human resource management will helps the organization to
manage a good relationship between employment and employees. In addition, in order to
develop their marketing strategy, the organization needs to be customer centric. Hence, the
10

organization can be able to increase their workforce towards achieving their business goals and
objectives.
11

Reference list
Avgerou, C. and Walsham, G. eds., 2017. Information Technology in Context: Studies from the
Perspective of Developing Countries: Studies from the Perspective of Developing Countries.
Routledge.
Bolden, R., 2016. Leadership, management and organisational development. In Gower handbook
of leadership and management development (pp. 143-158). Routledge.
Bourne, L., 2016. Stakeholder relationship management: a maturity model for organisational
implementation. CRC Press.
Crane, A., 2017. Rhetoric and reality in the greening of organisational culture. In Greening the
Boardroom (pp. 129-144). Routledge.
Dhewanto, W. and Sohal, A.S., 2015. The relationship between organisational orientation and
research and development/technology commercialisation performance. R&D
Management, 45(4), pp.339-360.
Duffield, S. and Whitty, S.J., 2015. Developing a systemic lessons learned knowledge model for
organisational learning through projects. International journal of project management, 33(2),
pp.311-324.
Eason, K.D., 2014. Information technology and organisational change. CRC Press.
Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
Lozano, R., Ceulemans, K. and Seatter, C.S., 2015. Teaching organisational change management
for sustainability: designing and delivering a course at the University of Leeds to better prepare
future sustainability change agents. Journal of Cleaner Production, 106, pp.205-215.
Otley, D., 2015. in Management Control. Critical Perspectives in Management Control, p.27.
Shields, J., Brown, M., Kaine, S., Dolle-Samuel, C., North-Samardzic, A., McLean, P., Johns,
R., O'Leary, P., Robinson, J. and Plimmer, G., 2015. Managing Employee Performance &
Reward: Concepts, Practices, Strategies. Cambridge University Press.
12

Waniganayake, M., Cheeseman, S., Fenech, M., Hadley, F. and Shepherd, W., 2018. Leadership:
Contexts and complexities in early childhood education. Oxford University Press.
Wilton, N., 2016. An introduction to human resource management. Sage.
13