Understanding to Psychology


Added on  2019-09-26

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Introduction to psychologyIntroduction to psychology[Type the date]Introduction to psychologyAttitudes and Social cognitionInfiniziNameSubmitted toDate1

Task A. Answer three (3) of the following learning objectives (~300 words)1.Define social psychology.Burton L, Westen D and Kolwaski R defined social psychology as a subjectspecialized in the topics and impacts the cognitive processes or the social activities onthe thought of an individual along with the relationships and their impacts of theindividual over each other. Therefore, the social psychology is based understandingand interaction of people with each other. 2.Define attitudes and their role in predicting future behaviour.Eagly, A. H., & Chaiken, S. (1993), attitude can be defined as the psychologicalreaction which can easily be expressed by evaluation of any particular entity. Itusually includes feeling, emotions, beliefs (cognitive) and the behavioural tendenciesad might include negative and positive impressions. Various kinds of attitudes have been discussed and studied and they can help inpredicting the behaviour of the individuals. For example, discomfort is seen to becaused by the cognitive dissonance which creates a dislike for that person for whichthe empathy actions are seen to be taken. When an individual experiences a discordwith his friends and then the starts opposing their opinionsThe attitude of an individual is observed and their feelings were analysed whichwould predict the decisions and behaviour in the future cases. For example,when a person likes the product he buys, he tends to buy is again and again. Thuy Thu Dinh s3463194

3.Define persuasion and review the influence of the five components ofpersuasion.The attitudes and behaviour of the people and then again urging the people forcooperating in anything they desire and to accomplish their goals. The five components of persuasion:Sources: It this component the people are mean to access the message should beable popular, reliable, accurate, powerful and available. Messages: The message must be persuasive in nature and highly consistent andshould have a clear purpose. Channels: The channels can range from radio, face-to-face, television, pressanything that can communicate the message. Context: Launching of a message at a suitable place and time.Receiver: the receivers must be dependent on the success of a persuasion. Whenthe ad’s viewers are seen to be persuaded when they get a strong message.(Burton L, Westen D and Kolwaski R)4.Describe the social cognitive processes people use to try and understandthemselves and others. Include one of the following:a.First impressionsb.Stereotypes and prejudicec.In-groups and out-groupsd.Attribution processesThuy Thu Dinh s3463194

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