inventive business models - digital entrepreneurs

Introduction
With their inventive business models, digital entrepreneurs have had a huge impact on the
entire world, particularly in the last decade. As a result of the epidemic, several firms saw the
importance of adapting their digital commerce business models to optimize their reach and
profit on the trend. Though it is a frequently used term, "digital disruption" has an ironic ring
to it due to the fact that it is not a true phenomena in the conventional sense. "So-called
digital disruption," as Christian Dreisbach recently noted, is just the modern world turning its
wheels and going forward at an ever-increasing rate. Rather than a new trend, it is simply the
way things are done at the moment. Global online retail sales are expected to climb by 25.7
percent to $4.213 trillion in 2020. This may have been an unachievable aim five, ten, or even
twenty years ago. Ecommerce has expanded in recent years, and even with the COVID-19
pandemic nearing an end, it is not anticipated to slow down very soon.
As more firms migrate their activities online or begin selling and purchasing their products
via online channels, the definitions of digital marketing and strategy have expanded. This
article will examine various new business models, the process of developing an online
platform, and the methods for profiting from this online company venture.
Digitalization of entrepreneurs and new Business Models
As previously said, many firms recognized the value of internet trade in the aftermath of the
pandemic. Because lockdowns pushed firms to see that consumers could simply purchase
food or groceries online, perform online consultations, or attend numerous seminars via
various platforms. People discontinue shopping because they know that there are more
worthwhile uses for their time than spending it in supermarkets. In the years 2020-2021,
people learned to value their time just by using their electronics. Businesses that had
abandoned e-commerce long ago began looking for alternatives and, more critically, began
integrating into the new digital environment.
Thus, many organizations find themselves gazing in the rearview mirror, unsure of the
variety of eCommerce models available and how to choose the one that is right for them - the
one that provides a "seamless consumer experience" while also aligning with their digital
business objectives.
There are several different sorts of digital business models: B2C (Business-to-Consumer),
B2B (Business-to-Business), C2B (Consumer-to-Business), and C2C (Consumer-to-
Consumer) (Consumer-to-Consumer).
B2C – Business to Consumers
Most individuals envision an ecommerce firm in the B2C market. This is the most mature
sector, and many of the names you'll see here are well-known offline as well. B2c ecommerce
sales are the classic retail model, in which a company sells to individuals but does so online
rather than in a physical store.
If consider this on the example of a website, then a B2C business model will be one in which
a website sells its items directly to the customer. A customer can look at the products that are
shown on the website. The customer can select a product and place an order for the same
item. The website will then send an email notification to the business organization, and the
business organization will subsequently ship the product/goods to the customer on the client's
behalf.

Figure.1
B2B – Business to Business
A business-to-business model is one that is centered on the exchange of products between
businesses. While the majority of businesses in this category are service providers, it also
includes software companies, office furniture and supply companies, document hosting
organizations, and a range of other sorts of ecommerce businesses. A B2B business model is
one in which a website sells its products to an intermediary buyer, who then sells them to the
end client. For instance, a wholesaler may place an order on a company's website and then
sell the consignment to a final customer who visits one of the company's retail locations.
Figure.2

C2C – Consumer to Consumer
These ecommerce websites, which sprang out of the ecommerce sector's expansion and
improved customer confidence in online commerce, enable clients to trade, purchase, and sell
items in exchange for a small commission paid to the site. Launching a C2C site requires
precise planning. Despite eBay and Craigslist's undeniable success, a flood of smaller auction
and classified sites (the principal arenas for C2C) have arisen and quickly perished due to
unsustainable business models.
Figure.3
C2B – Consumer to Business
Another model that many people ignore that is gaining popularity is the C2B. When a
consumer sells goods or services to businesses, this online commerce firm functions similarly
to a sole proprietorship supplying a larger enterprise. This category includes reverse auctions,
service-providing websites such as UpWork, and a variety of popular blog monetization
strategies such as affiliate marketing or Google AdSense.
Figure.4

About hh.uz
HeadHunter (hh.ru) is the largest online recruitment company in Russia, having operations
throughout the Russian Federation, Belarus, and Kazakhstan. HeadHunter provides services
to more than 350 thousand enterprises. The massive job seeker database on hh.ru has more
than 50 million resumes, and the average daily number of job vacancies exceeds 691
thousand. HeadHunter is the third most popular job and employee search portal on the planet,
according to SimilarWeb. The core asset of the company is the website hh.ru. Additionally,
HeadHunter owns Zarplata.ru, a cloud-based customer relationship management (CRM)
system for Talantix recruiting, as well as a stake in Skillaz. Hh.ru mobile applications are
available in distinct versions for employers and job searchers for iOS and Android devices.
They have recently entered the Uzbek market as a hh.uz, and as they are new, this research
will analyze their business model and build a strategy plan.
Numerous businesses utilize the site to post job opportunities and recruit staff. They can
search a database of resumes from various degrees of specialists, as well as benefit from
advantageous offers and support from personal managers. Additionally, each user has access
to the most recent labor market data, the most recent salary survey, and various studies on
hh.uz. Thus, utilizing hh.uz to locate employment and employees is a simple and convenient
process. Because consumers sell their services to businesses, this is referred to as the
Consumer to Business (C2B) model.
Attraction plan following P.O.E.M
Attracting new clients and expanding a business require a well-thought-out action strategy,
one of which includes the use of a variety of marketing strategies. Profitable businesses
acquire and retain clients through the use of POEM (Payed, Owned, and Earned Media)
marketing methods. The POEM is a framework for developing digital marketing strategies.
Its marketing approach is to use a variety of media channels to promote products and services
in order to maximize customer acquisition, lead generation, and traffic creation for digital
marketing campaigns, hence improving revenue and profitability. Additionally, the POEM
model aims to build and deepen the relationship between the business and its existing clients.
As a result, the brand that leverages POEM will be able to achieve its growth and success
objectives.
Paid Media
When it considers advertising, it considers advertisements and commercials. These are just a
few instances of sponsored media in the context of digital marketing. It is a form of
advertising that utilizes a variety of platforms, including social media and search engines. In a
nutshell, the objective of paid media marketing is to target the relevant audience using paid or
sponsored commercials. In many ways, it resembles traditional advertising, with adverts
broadcast through a variety of media outlets such as newspapers, billboards, television, and
radio. Paid media, on the other hand, often makes use of digital marketing tools such as social
media platforms and websites. Thus, there is a quandary. How can it help a sponsored media
campaign be more effective? Numerous marketing tactics are effective:
Social Media Marketing - Social media marketing is one of the most efficient ways to
connect with your target audience. It will be able to reach the intended audience immediately
after being distributed via social media networks such as Facebook, Twitter, Instagram, and
LinkedIn. Distribute paid adverts on social media platforms to individuals who will benefit
the most. For instance, Facebook offers a slew of marketing tools that enable businesses to
target certain demographics, monitor performance, and disseminate website connections.
Display Ads. - Apart from social media marketing, businesses can leverage display
advertisements to reach out to additional potential customers. By utilizing eye-catching

imagery, display advertisements can assist in increasing brand awareness. To accomplish this,
they must create display advertisements that immediately grab the viewer's attention through
the use of structural arrangement, color, and font. Additionally, the ad copy on the
photographs must be precise and clear so that the target audience knows the services offered
by the business as well as the unique selling points that set it apart from competitors.
Pay-per Click strategy (PPC) - Pay-per-click (PPC) advertisements are a tried-and-true
method of integrating digital marketing into a strategy. Additionally, PPC marketing is an
excellent approach to enhance website traffic and brand recognition. With suitable bids and a
digital marketing strategy, PPC advertisements will appear at the top of search engines such
as Google, based on the searches and keywords provided by consumers. It immediately
establishes a connection between a brand and high-intent searchers. On the other hand,
businesses should be aware that with PPC marketing, they will be charged based on the
number of clicks generated by their digital marketing campaign, which may quickly add up.
Owned Media
As the name implies, owned media refers to a business's property and assets. Their website,
social media profiles, blog posts, articles, and case studies are just a few examples. With the
ability to direct a digital marketing campaign, the possibilities for connecting with,
interacting with, and communicating with a target audience are virtually endless. The goal is
to provide them with relevant, high-quality content. Develop a reputation and extend their
consumer base through the use of videos, images, and articles. Additionally, owned media is
less expensive than PPC marketing because businesses are not charged based on the number
of clicks on sponsored advertisements.
What are some examples of privately held news organizations?
- A blog page on the website
- A social media presence
Earned Media
Earned media is all about organically growing a company's exposure and reputation. It is
possible to communicate with potential customers through channels other than owned media,
such as public relations and referrals, with the help of earned media. Earned media, which is
simply online word of mouth, is growing in popularity. Due to the significant impact of first-
page rankings and high-quality content on earned media, search engine optimization (SEO)
and content marketing are critical components of any digital marketing plan.
Here are some examples of earned media strategies:
- Word-of-mouth promotion
- Marketing that spreads virally
- Publications in the press
- Publicity
- Brand recognition
Strategy for hh.uz
There is no doubt that using any instrument will be beneficial, but how you utilize it is
equally crucial. At the moment, the company only has its own reputation and a launched
marketing component in Russia, and in order to enter and succeed in the Uzbek market, it
must properly analyze and evaluate competitors, make a good digital strategy plan. As it
known, the business has already own a website, there a million of people searching job or

employees. But not all people know about this service. So using POEM strategy it can be
seen that hh.uz has owned media, another step will be strategic plan developing.
I. First of all finding competitors and analyzing their paid and owned media. The
famous competitors of hh.uz are: LinkedIn, Ishokop.uz, Olx.uz, Работа.uz. Also there
are some telegram channels, where searches can find a job. Good marketing strategy
nowadays have Olx and LinkedIn. Second one because it is famous international
company with a good awareness and exposure and the first one well-known in
Uzbekistan because of other services in one platform. And if you analyze the benefits
of hh.uz from other companies is the language in which the website and resume
creation tool. Another benefit is an ability to work in other CIS countries remotely, as
this organization covers other countries as well.
II. Content and promotion plan. It is fact, that good content plan helps increase the
organic public and the company's exposure and familiarity. Also it involves targeted
audience to interreact with website. For example, a company may aim to boost
service’s reliability and confidence. And to that, it hosts an online business fair on
own website. To attract people, hh.uz can create an ad on social media as well as on
own pages, or can purchase advertisements from influencers or bloggers. Also can run
on Facebook targeted advertisement and include not only companies but everyone
from 18 years old, as they are the target audience too. Display ads with good attracted
banner is another way to pick up audience. What it will give? First of all it increases
the company's exposure and reputation, gives a large flow of visitors to website and
brand recognition.
III. Good SEO optimization is another way to keep the interest of employers and job
seekers. In addition to a good site, hh.uz can use anchor text. Clickable text is referred
to as anchor text. The link takes you to another article, website, information resource,
and so on.For example, the lines "Learn more about other positions from this
employer" on your home page can be connected to your "employer" job page,
allowing you to keep a user on your site longer and employers to find an employee
more quickly. Anchor text is an excellent approach to boost SEO performance.
Business future Revenue Model
A business is founded on an idea about how to add value to a consumer. Therefore, if
someone is looking for a table, we can create one, promote it, ship it, and collect payment –
and this is our business model. The total amount of money earned, or revenue, is equivalent
to the amount of coal used to power our train. Revenue will cover production, distribution,
marketing, and other costs until profit is achieved, depending on the complexity of the
business model. Profit, on the other hand, does not sustain a business; income does. Apart
from a straightforward transactional logic, there are additional techniques for generating
revenue, covering our own costs, and distributing things. This is particularly true for software
firms: There are several ways to commercialize code due to the nature of software and web
distribution. Consider licensed/freemium apps, subscription-based services, and so forth.
Each of these is an illustration of a distinct mechanism that explains how a firm generates
revenue. It is structured in a way that is referred to as a revenue model. A revenue model is a
component of a business's business model; it details how and where money is earned. How
will we monetize the value we deliver to a certain consumer segment? This is a really high-
level response. There are numerous ways to earn money, but one of the most prevalent is by
advertising on a successful blog. Advertisements will be put on websites that provide public
material, such as news (value). The advertising revenue will be used to cover the costs of

maintaining the website and employee compensation, leaving a profit. Any start-up,
technology company, or digital business of any kind can benefit from several revenue sources
and diverse revenue models. The revenue model will vary according to the industry and the
type of product or service..
Transaction- based Model
A transaction-based model is a more traditional method of earning money for a business.
Revenue is generated when an item or service is sold directly to a consumer. The customer
can be another business (business-to-business) or an individual (business-to-consumer)
(B2C). The cost of production and the profit margin are built into the price of the product or
service. The corporation can increase revenue from sales by increasing the margin. Selling
products or services demands the use of many pricing schemes. While some of these are
unique revenue models, they are frequently combined.
Advertisement – based Model
Ad-based revenue models can benefit both online and offline businesses. It is extensively
utilized by websites/applications/marketplaces, as well as any other web resource that
receives a significant amount of traffic. The revenue stream is generated through the selling
of advertising space. This is a relatively typical method of revenue generation.
Commission – based Model
Nowadays, one of the most common ways for businesses to earn money is through a
commission-based revenue model. A commission is a fee that a retailer adds to the overall
cost of a product or service. Commissions are the most frequently employed payment method
in marketplaces. Commissions may be assessed on a marketplace-by-marketplace or
transaction-by-transaction basis. This category also includes businesses that connect service
providers/renters with consumers. Take any ride-hailing, food-delivery, or accommodation
service as an example.
Affiliate Model
Affiliate marketing is a type of marketing that is akin to commission marketing. The
difference is that a business earns commission from a seller, not a customer. Affiliate
marketing refers to a relationship between a supplier of a product/service and a promoter. A
promoter is someone who makes a positive recommendation about a supplier's products to
another business, media outlet, or weblog. Profits will be received as a percentage of sales or
registrations that occur as a result of the referral link.
Interest revenue Model
Any business that generates revenue from interest on loans or deposits is deemed to have an
interest or investment revenue model. As a result, these are often financial institutions or
electronic wallet providers that engage in financial transactions. Revenue is generated when a
customer makes a loan to the business or deposits or invests money (or other resources) with
the business. At the conclusion of the return period, a portion of the loan amount will be
repaid as revenue. Additionally, this model incorporates the debit/credit money associated
with bank accounts. That is only one revenue stream for financial institutions, in addition to
transaction fees for using their e-wallet/bank account.
Conclusion
Prior to deciding on a revenue model, a fully developed business plan was required, which
included a prepared business model with all of its critical components. The value proposition
must be defined: Businesses must identify their product and the value proposition they
provide to customers. Analyze the market and client segments. This phase is used to develop
a user persona and identify their typical purchasing behavior. Certain markets are more likely

to purchase a single item, while others will overlook upgrades or in-app purchases.
Examining competitors' products and services. Businesses must understand the strategies and
revenue streams of their competitors, as well as how they manage their costs. Almost
certainly, this data will shed light on the market's dangers and dead ends. To summarize,
digital business is the most profitable way to conduct business nowadays, as everything is
changing from the new Metaverse to the new digital Fashion.