This report evaluates the marketing communication strategy of Starbucks, including creative, execution, and media strategies. It also provides recommendations to refine the strategies for future marketing communication programs.

TUGASAN

Evaluate the creative, execution and media strategies implemented by an organisation in its marketing communication programs and recommend ways to refine them.

Assessing Starbucks' marketing communication strategy with recommendations for improvement.

Evaluation of Marketing Communication Strategy of Starbucks

This assignment delves into the strategic integration of social media within marketing initiatives. It requires an understanding of key concepts such as brand positioning statements, target market analysis, and crafting effective message strategies to influence brand perception. The provided resources explore various aspects of social media marketing, emphasizing its application in building successful brand strategies.

Professional Development

Marketing

Strategic Marketing with Social Media

Creative Message Strategies T00573876

This presentation covers the basics of digital marketing, including strategies, communication, review, promotional mix, and effectiveness. It explains how organisations use digital mediums to advertise their products and services, and provides examples of successful digital marketing campaigns by Starbucks and Marks & Spencer. The presentation also discusses the importance of social media in digital marketing and how it can be used to enhance brand awareness and engage with customers.

Practical Digital Marketing: Strategies, Communication, Review, Promotional Mix, and Effectiveness

The assignment requires students to create a marketing communications plan with recommendations based on sound rationale. The plan should include secondary research, setting of objectives, strategic direction, media strategy, and evaluation. The report will have a title page, executive summary, contents page, introduction, context analysis, communication objectives, communication strategy, target audience definition, creative strategy, media strategy, and evaluation. The plan should be approximately 3,000 words long, excluding appendices, and will be submitted online through Turnitin.

Marketing Communications Group Assignment Plan

Project

Essay

INTEGRATED MARKETING COMMUNICATION 18 INTEGRATED MARKETING COMMUNICATION School of Business and Economics Integrated Marketing Communications Title: Final Assignment: IMC Plan and Web Discussion Report Contents Part 1 1 Introduction and Summary of Brand Audit 1 Introduction of Nokia 1 Summary of brand audit 1 Part 2 2 Identify Primary Target Audience 2 Primary target audience 2 Part 3 3 Assessment of IMC Situation 3 Internal analysis of Nokia 3 Strength 3 Weakness 3 Opportunity 3 Weakness 3 External analysis of Nokia 4 Political Perspective 4 Threat from substitution 4 Threat

Universitas Brawijaya

IMC Plan and Web Discussion Report Contents

This document provides an in-depth analysis of market segmentation, including criteria such as geographic, demographic, and psychographic variables. It also includes a case study on the Australian Tourist Commission's specific market segmentation and the marketing mix for the YIT market. The document further explores project tasks related to market segmentation and provides an observation checklist. Overall, it offers valuable insights into understanding and profiling the market.

Evaluation of Marketing Communication Strategy of Starbucks

Strategic Marketing with Social Medialg...

Creative Message Strategies T00573876lg...

Practical Digital Marketing: Strategies, Communication, Review, Promotional Mix, and Effectivenesslg...

Marketing Communications Group Assignment Planlg...

IMC Plan and Web Discussion Report Contentslg...

Profile the Marketlg...

Strategic Marketing with Social Media

Creative Message Strategies T00573876

Practical Digital Marketing: Strategies, Communication, Review, Promotional Mix, and Effectiveness

Marketing Communications Group Assignment Plan

IMC Plan and Web Discussion Report Contents

Profile the Market