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Report on Investigate the Awareness of E-banking

   

Added on  2019-12-03

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RESEARCHPROJECT

TABLE OF CONTENTSResearch Title..............................................................................................................................11.1 Formulate and record possible research project outline specifications.................................11.2 Identify the factors that contribute to the process of research project selection....................11.3 undertake a critical review of key references........................................................................21.4 Produce a research project specification................................................................................31.5 provide an appropriate plan and procedures for the agreed research specification...............32.1 match resources efficiently to the research question or hypothesis.......................................42.2 Undertake the proposed research investigation in accordance with the agreed specificationand procedures.............................................................................................................................52.3 record and collate relevant data where appropriate...............................................................63.1 Use appropriate research evaluation techniques....................................................................93.2 interpret and analyse the results in terms of the original research specification.................103.3 make recommendations and justify areas for further consideration....................................114.1 use an agreed format and appropriate media to present the outcomes of the research to anaudience.....................................................................................................................................11REFERENCES..............................................................................................................................12

Research Title Consumer awareness and usage of E-banking transactions - A study on consumer spending viacredit cards – Perspectives from Imperial College of London1.1 Formulate and record possible research project outline specificationsIt is evident that E-banking has become a part of everyday life. This aspect is helping inperforming a range of activities that is online shopping, paying bills, booking holidays and manyother activities. The users are able to do their financial transactions in electronic manner (Chang,Wang and Yan 2009). All these transactions are computerized and provides high level of comfortand convenience. This comfort is being possible due to availability of devices such as mobile,laptops, computers, tablets etc. All the banks in UK are offering online banking services and itdepends on the customers to decide the service of the bank which they want to avail. Thisresearch has been undertaken to inspect the consumer awareness and usage of e-bankingtransactions (Gustafsson, Johnson and Roos, 2005). The focus is particularly made on consumerspending via credit cards. Physically the credit card is just a plastic thing which allows thecustomers to borrow money from the bank for fulfilling their respective objectives. 1.2 Identify the factors that contribute to the process of research project selectionIt will be interesting to know how new technological activities changes the businessenvironment, society awareness and understanding of the financial world. The research projectaims at identifying the temptations and problems related to usage of the e-banking. No otherresearcher has tried to investigate the consumer awareness of e-banking on the basis of studentopinions. Hence a very little is known about the student awareness and their readiness to use thecredit cards. There is a GAP of knowledge, so it is decided to undertake this research project andmuch more meaningful information can be added to the subject. The motive is to educate thestudents about the advantages and disadvantages on e-banking transaction and the usage of thecredit cards. It can be a great opportunity to investigate how students are dealing with creditcards issues. 1

1.3 undertake a critical review of key referencesE-banking is a process which facilitates the users to operate their bank account from anylocation of the world. It is a service which ensures high amount of flexibility to the consumers. Ithas become an inseparable element of the banking industry in a very quick span of time (Hanand Ryu, 2009). Things have become quite easier for the users and they are enjoying these kindof services. Following are the features of e-banking:Account details – It is easy to get in touch with account information, account balance,statements and many more (Smith, 2009). Further details related to Demat, Loan andcredit card can be disclosed easily.Fund Transfer – User can transfer the money to other accounts as well as the ownedaccounts.Valued added services – There are many value added services such as utility bills.Virtual cards, credit card bills, SMS banking etc (Mukherjee and Nath, 2003)Contribution of various researchers Positive Factors Subject of e-banking has been a major focus of many researchers in past years.According to Herington and Weaven, (2009), 24 hour service, price incentive and remote accessare the factors which motivate people to use e-banking. After doing comparison betweenconsumer perception of internet banking and other banking channels, they concluded that ATM,phone and internet banking substitute each other. According to Kuo, Wu and Deng, W. (2009),familiarity plays a major role in consumer perception towards e-banking. It was also identifiedthat e-banking is influenced by factors such as ownership of diverse financial products & service,attitude, trust, seller support etc. Negative Factors According to Herington and Weaven, (2007), among the negative ones, perceived risk isthe factor which affects the adoption of these services. The perceived risks arises fromuncertainty. Security and privacy are also the factors which restricts the consumers in drivingtowards e-banking. According to Mahdi and Dawson, (2007), security was identified as the mainbarrier for availing e-banking services. People’s confidence in the technology was noted to beweak. 2

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