Investigating Impacts of Digital Marketing Tools On Cost and Marketing Objectives of Fashion Retailers in The UK Introduction

Investigating Conceptual Impacts of Digital Marketing Tools On Cost and Marketing Objectives of Fashion Retailers in The UK Introduction As the buyer/seller relationships are continually changing, the role of digital marketing in the UK fashion retail industry is increasing. Until consumers turn to competitive markets, advertisers will be able to predict and forecast fashion patterns such that the apparel marketer becomes a trend setter, and digital media is the best area for consumer acquisition and conversion by means of digital media metrics and optimization, to ensure consumers stay true