Marketing Channels and Business Performance
Added on 2020-02-12
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Strategic ManagementExternal Environmental influence onTelecommunications industry
TABLE OF CONTENTSASSESSMENT 1.............................................................................................................................1Introduction on Telecommunication industry.........................................................................1The Concept of Innovation.....................................................................................................2Future trends of telecommunication industry.........................................................................2Theories and frameworks.......................................................................................................2Environmental analysis and its influence on innovation in Telecommunication industry.....3Porter’s Five Force Analysis..................................................................................................4PESTEL Analysis...................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
ASSESSMENT 1Introduction on Telecommunication industry The present report has depicted a carried investigation on the telecommunication industryat a global level, where there exist several multinational telecommunications companies in theentire nation. This is basically on considering their expansion over the years wheretelecommunication companies have widely extended their presence in almost all Europeannations like Ireland, Netherlands, United Kingdom, Spain, Germany, Belgium and Portugal, etc.(Gunnigle, Brewster and Morley, 2017). Companies operating in this field are mostly focussedon provisioning broadband, fixed line, mobile, subscription of television and IT services. Maincompanies are BT Group PLC, Vodafone UK; EE limited whose success lies within theirinexpensive supply of resources. Also, they are known to manufacture their telecommunicationservices by using advanced techniques for satisfying the exact needs of the users (Wang and et.Al., 2014). This is for example to discourse upon a realistic firm operating in telecommunicationindustry named BT Group where it has perfectly positioned itself in this sector. In contradiction to which, one of its well-known contender named EE limited has facedsome unexpected turn in its business and hence lost its individual existence in the market. This isbasically in regard to specify the merge among both these companies operating in similarindustrial sector with separate number of services and BT Group with more strong services havetaken over the products and services of EE limited. The success of this particulartelecommunication enterprise at a global level is only due to its vast range of services that hasbought significant changes in its business. With the help of attractive business schemes andmanagement structure, companies operating in this industrial sector has been able to meet thechanging demands of their customers with assistance of global trending system. There aremillions of people associated with this industrial sector that has contributed to its raised growthlevel (Lewis, 2014). 1
The Concept of InnovationToday’s modern era is famously known for its innovative outlook where advancement is aforemost concern of not only the organisations striving to serve the society but also a majormatter of apprehension for individuals living in the society. This in turn gives a principal sense ofconsideration to the companies to innovate and serve the changing requirements of theircustomers (Rangan, 2015). Innovation is thereby specified to be an activity undertaken by bothindividuals and the establishments to bring some sort of change in themselves as well as in thesurrounding. This requires them to break the monotonous schedules by together altering theirdominant methods of thinking. It can however be done by introducing new behavioural thinkingor initiating new work standards. There exists three distinct type of innovations that can be optedby the firms operating in telecommunication industry and are known as product, process andbehavioural innovation. Future trends of telecommunication industryTelecommunication industry is believed to be a fast paced industry that has alreadywitnessed some major changes as a resultant outcome of technological advancement in thenation. It is therefore expected by the end of 2020 that the telecommunication industry will haveto deal with both challenges and opportunities with a massive size and scale of its existence.High number of mobile networking connections with a raised adoption of smart-phones alsodepicts some vital forecasting for the future of telecommunication industry (Bello, Zeadally andBadra, 2017). Lastly, disruptive innovation, already being a substantial trend in this industry willknock this sector to a great extent. Some such influential disruption includes internet of things(IOT), saturation, mobility and security, etc. These forecasts thus require the Telecom operatorsto plan accordingly and try expanding their operations to bring some vital infrastructural changesas a way of resolving the upcoming challenges due to such rising technical progression. Theories and frameworksThis is mainly in context to make a significant use of such theoretical frameworks thatdirectly assists in analysing the external environment of telecommunication industry. For thispurpose, it is firstly important to divide the external business environment in two major partsnamely micro and macro. The micro environment can be assessed with the help of Porter’s five2
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