Investing in the future and developing an exit plan for business

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Investing in the future and
developing an exit plan

Table of Contents
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................3
Analyse Key considerations for evaluating growth opportunities and justify these
considerations within The Canvas Cafe......................................................................................3
Evaluate the opportunities for growth applying Ansoff's growth Vector Matrix.......................5
TASK 2............................................................................................................................................7
Assess the Potential sources of Funding available to business and discuss benefits and
drawbacks of each source............................................................................................................7
TASK 3..........................................................................................................................................10
Design a business plan for growth that includes financial information and strategic objectives
for scaling up a business...........................................................................................................10
TASK 4..........................................................................................................................................12
Assess exit or succession options for a small business explaining the benefits and drawbacks
of each.......................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

Introduction
SMEs refers to Small and Medium sized Enterprise, it is a business in which employee
are fewer than a limit (Rauch, Dallasega and Unterhofer, 2019). In UK 99% of businesses are
small and medium sized business. There are three types of SME Business they are Micro SME,
Small SME, Medium sized SME. The Micro business perform functioning of activities with less
than 10 employees and have less than turnover of €2 million. Small businesses re working with
less than 50 employees and have turnover less than €10 million. The Medium size business have
less than 250 employees and their turnover must be less than €50 million. These are the strength
of employees to qualify SME. The growth of SME is important as it creates a lot of employment
opportunities for people. Planning helps the business to identify their goals. The Chosen
organisation for this project is The Canvas Cafe which is situated in London, UK. It is a Vegan
Cafe and an event space which supports the positive social change through innovative projects in
area. The Cafe is a mobilisation Hub that opens a gate for people to show their creativity and
passion in projects. The Canvas Cafe host 60 community events such as yoga session, mental
health drop session and environmental workshops. This project consists growth opportunities,
sources for funding available in business, a plan for business growth, exit and succession plan for
small business.
TASK 1
Analyse Key considerations for evaluating growth opportunities and justify these considerations
within The Canvas Cafe.
For analysing the growth opportunities there are several factors such as resources,
capabilities, core competencies, innovating capabilities for new product of Organisation. The
resources, capabilities and core competencies of The Canvas Cafe is that they offer 100% Vegan
food which makes them competitive in the market. They serve the foods without harming
animals. In UK there are few cafe which serves 100% Vegan foods to the customers. The Canvas
Cafe have a capability to compete with its competitors as they perform the activities of Charity in
which they provide foods to homeless people which makes them unique from other Cafe and
with the help of this they can gain the competitive advantage in Market. They consumes wastage
of food and make effectively use for the peoples who need the food. For promoting their
business they can go through with advertisement in which they can create an awareness among

the customers to reduce wastage of food and help to distribute food to people who have no food
to eat. With the help of this advertisement through social media or ads in television they can gain
the loyalty of customers and attract more customers towards the Shop. To assess the resources,
capabilities and Core competencies VRIO model is suitable model to evaluate growth
opportunities.
VRIO Analysis
VRIO Model is generally conducted to analyse internal environment of organisation. The
analysis consist resources and capabilities of firm to lookout whether they can compete with their
resources or not for sustaining competitive advantage (Spina and Spina, 2020). VRIO refers to
valuable, rare, inimitable and organisable. It is a resource based view model that ascertains
Cafe's Internal characteristics and its performance.
Illustration 1: VRIO Analysis
§§
(Source: VRIO Analysis, 2021)
For analysing the growth opportunities The Canvas Cafe must conduct VRIO analysis-
Valuable-
The most valuable resources for The Canvas Cafe is their employees as they are the one
who leads business without them they cannot run their business smoothly. The employees are
key element of any organisation. The Canvas Cafe ensures that their employee must feel happy
with the services offered by the Cafe. It is the responsibility of cafe owner to fulfil the
requirements and needs of their workers as they are more valuable for the business.
Rare-

The Rare about The Canvas Cafe is that it doesn't harm animals to serve food for Human
beings. The Cafe not only offers food they also offer kindness and compassion to the people who
are in genuine need and also provide Home cooked meal for people who are homeless. The Cafe
offers 100% vegan foods to Customers.
Imitable-
The Canvas Cafe food recipe are Imitable which cannot be pursue by other Cafe. The
Cafe's valuable, rare and costly to imitate resources can achieve competitive edge in market. The
Canvas Cafe have to make their recipes imitable which cannot be copied by their competitors.
Organisable-
It is important to organise the resources to gain competitive advantages. The Cafe must
manage its process, policies, structure and culture to realise its potential for imitating resources
and capabilities.
PESTLE Analysis
Pestle analysis is conducted to analyse the environmental factors which can affect the
performance of Cafe (Griffiths, Fenton and Fletcher, 2019).
Political Factor-
The government create an impact on regulatory frameworks of Cafe, it includes
cleanliness of kitchen, storing standards, transporting produce and requirement of labours in
Cafe. They also ensure that customers didn't get poor quality nutrition.
Economical Factor-
Nowadays, people spend their money on luxuries as a result revenue of the Cafe get high
due to customers cook less and eat from outside.
Social Factor-
The Social factor can affect the Cafe negatively or positively as people are more health
conscious. They consider organic food instead of any junk food this might affect the menu of
Cafe as both type of customers get cater whether spicy or organic food. So, The Canvas Cafe can
increase their customer base by providing both type of food.
Technological Factor-
The new Technologies can create an impact on cafe, they have to take care of their
accounts and operation by using manual register. People are going towards online food delivery

platform so The Canvas Cafe have to tie up with Online food delivery platform so that they can
target large customer base.
Environmental Factor-
The Cafe's External and internal environment must be clean on regular basis and place
should be hassle free so that customer get attracted towards the cafe and can reach easily. The
Canvas Cafe must use recycled material and follow the food waste management policy.
Environmental factor could impacts the expansion and customer base of Cafe.
Legal Factor-
The Canvas Cafe have to follow the laws and they have to work under it the laws are
consumer protection laws, employment law, health and safety laws and patent laws. The cafe
should know what is legal and what is not legal while conducting business.
Evaluation:
VRIO Analysis is used to identify Resources, competencies and core competence of The
Canvas Cafe. Through this analysis it is identified that The Cafe has rare resources which makes
it different from its competitors. They offer Vegan product without harming animals. The Cafe
also serve foods to people who are Homeless. The Pestle analysis is used to identify the impacts
of External environment on The Canvas Cafe. From the analysis it is been concluded that they
have to focus on attracting customer so that the Cafe growth can increased. There are various
environmental issues which can create an impact on Outlet they have to work and maintain the
place so that customer feel safe and Healthy. The Political Factor can also influence The Canvas
Cafe as there are many protocols which they must follow for running their business successfully.
So, these analysis helps to find out the Competitive advantage and techniques to increase growth.
Evaluate the opportunities for growth applying Ansoff's growth Vector Matrix.
Ansoff Growth Vector Matrix
Ansoff's matrix is used for strategic planning where the company can apply this model to look
out the growth opportunities for Firm by developing new products or services (Van Hijfte,
2020). This Model is used to analyse and plan strategies for increasing profit and productivity of
The Canvas Cafe. Ansoff Growth Vector Matrix is also refers as product or market expansion
matrix. The matrix shows four strategies that helps The Canvas Cafe to increase their growth and
customer base so that they can compete with their competitors.

Illustration 2: Ansoff Matrix
(Source:Ansoff Matrix, 2021)
The four strategies of Ansoff matrix are analysed below-
 Market Penetration-
Market penetration Strategy means when The Canvas Cafe sell their existing product to
existing market. For increasing the customer base Cafe have to cut the prices, invest in
marketing, improve their distribution network and enhance their production capacity so that
more customers get attracted towards their product. With the help of this strategy the Cafe could
increase their market shares. The Canvas Cafe must know their food quality and their power to
compete which helps them to get current and potential strategic positioning in Market (Galavotti,
2019). The advantage which can be gained by The Canvas Cafe if they choose Market
penetration for increasing their growth is that it brings increase in sales by improving customer
base. There is also a disadvantage of Market penetration, The Canvas Cafe can face the initial
loss and difficulty also arises in case of price penetration.
 Product Development-
Product Development means developing a new product and selling it in existing market.
In this strategy The Canvas Cafe can develop new products it could be any food ingredient which
could attract more customers and must be unique. The Cafe can also make some changes in
existing food product which helps to provide better value to customers. For producing a new
product the cafe have to research on needs and requirements of customers. They can also form a

partnership with other Cafe to gain access in each others brand. The pros and cons of using
product development strategy is that they can create new product which helps in gaining more
revenues. The disadvantage which The Canvas Cafe can face is failure of product. Sometimes
the product may not give expected result and anticipate heavy loss due to poor performance of
product.
 Market development-
In this strategy The Canvas Cafe can enter new market with existing product. They can
target to different customer segment and expand their outlet in other local area. Market
Development Strategy helps to reach new customer base by locating their business in other local
area. This Strategy is Successful when they offers a food which is unique and innovative that
attracts customer to buy it. When the Canvas Cafe use this Strategy they can earn huge profit and
their growth can also be increased. Thus, this strategy helps The Cafe to improve its position in
the market. The advantage of Market development strategy is that the Cafe can gain new
customers which helps in increasing growth of Business. The Canvas Cafe can face a risk in
market development they need a huge investment for expanding their business if new location
doesn't pay off, the capital get wasted.
 Diversification-
Through this strategy, The Canvas Cafe can enter into new market with new product. For
implementing this strategy the Cafe have to take risk which helps them to gain profit. The
Diversification are of two types related and unrelated diversification. With the help of this
strategy The Canvas Cafe can enhance their profitability and productivity by tapping into new
location. Advantage of Diversification strategy is to get an opportunity for more return and it
also helps to minimise the risk of loss which can ascertained in other outlet. The disadvantage or
risk of using diversification strategy is that it reduces the quality of food when the Cafe diversify
their location with new product.
The Canvas Cafe must use Market Development strategy for increasing their growth, it
will be suitable for them to increase customer base and locate their business in new area. By
using this strategy the cafe can earn huge profit and improve their competitive position in the
market. With the help of market development strategy the Cafe can grow their business and
could reach to new customers in effective manner. If The Canvas Cafe implement the market

development strategy in successful manner they can gain the competitive advantage and their
profit margin also increased.
TASK 2
Assess the Potential sources of Funding available to business and discuss benefits and drawbacks
of each source.
Sources of Funding
Each and Every Business requires fund to run smooth functioning of activities for
achieving profit. Organisation needs sources of funding to enhance their growth. Generally fund
is taken to invest in the new project, it could be for short term or long term purpose (Feyzullaev
et. al., 2021). The various ways through which The Canvas Cafe can raise the funds are-
 Retained Earning-
Retained Earning is one of the method for raising the fund. Through this method The
Canvas Cafe can maximise their profit by selling their product higher then its actual cost. It is the
part of profits which is not distributed among shareholders as dividend. This profit is re-invested
as Retained Earning and paid as Dividend. These funds can be used to grow the business and
invest in producing new product. Retained earning is mentioned under balance sheet at the end of
each accounting period under shareholders equity section.
Benefits of Retained Profit
 Stability in Finance-
Retained Earning helps to strengthen the Financial position of The Canvas Cafe and give
them Financial stability. It is easily available Cafe doesn't need the help of owners and
shareholders in case of any urgency.
 Enhance share value-
Retained Earning helps to increase the share value of The Canvas Cafe. When the Cafe
use retained earning for meeting their financial requirement the cost of capital gets cheaper than
other sources of funding which helps in increasing value of share. The shareholders can grab this
opportunity to achieve higher return on investment rather than earning profit (Amira, Muzere and
Tsafack, 2021).
Drawbacks of Retained Earning
 Over capitalisation-

If Cafe will use retained earning more and more it will lead to over capitalisation. The
Canvas Cafe will have insufficient source of finance for increasing their growth.
 Low dividend-
Retained earning doesn't allow owner to enjoy the benefit of actual earning. It also
reduces the current rate of dividend which creates dissatisfaction and affect the market value of
shares.
 Bank Loans-
Mostly this source of funds are used by the Small and medium sized Businesses. The
Canvas Cafe can borrow money for certain period of time and repay the amount in an agreed
schedule. The benefits and drawbacks of bank loans are as follows-
Benefits
The benefits of bank loans are as follows-
 Low Interest Rates-
Banks offer low interest rates which is lower than other alternative financing options such
as venture funding, credit cards, etc.
 Unrestricted Fund-
Bank loans are unrestricted the Cafe can use the borrowed amount for whatever they
required as compare to venture capital and angel investments.
Drawbacks-
The Drawbacks of Bank loans are as outlined below-
 Long Process-
If The Canvas Cafe apply for bank loan they need to provide paperwork and have to visit
again and again to meet with loan officer for getting approval of loan.
 Tough to Qualify-
It is very difficult to obtain bank loan, The Canvas Cafe must have a substantial record or
any collateral such as equipments or Real estate.
Crowdfunding-
Crowdfunding is a modern method to raise fund for running small ventures. With the
help of Crowdfunding the small amount of money is collected from large sources (Chakraborty
and Swinney, 2021). Through Social media or web based programs The Canvas Cafe can raise
funds from various people.

Benefits of Crowdfunding
Crowdfunding is one of the successful method of raising funds by owner. The benefits of
crowdfunding are as follows-
 Easy way to raise funds-
Crowdfunding is easy way to raise funds, the owner have to search for investors who is
interested in Cafe. The Canvas Cafe have to contact to potential funders through various
locations. Crowdfunding is efficient and effective approach, owner have to use videos and
reward system to raise Fund on social media platform.
 Opportunity to refine new idea-
When The Canvas Cafe begins crowdfunding campaign they have to make sure that
investors must interfere in their business plan. This helps to improve the new idea and enable
Cafe to think whether new product will satisfy the needs of customer or not.
Drawbacks of Crowdfunding
There are several drawbacks of crowdfunding they are as follows-
 Fees-
The Crowdfunding platforms charges a fees for raising funds, the amount is minimum but
it reduces some percentage of amount which is getting through investors.
 Takes lot of time-
For raising fund through crowdfunding the Cafe need lots of time, money and efforts than
only the campaign will get successful. The Canvas Cafe needs to create videos which must be
convinced to investors and make persuasive content for selling their new product.
The most suitable method which The Canvas Cafe must use for raising funds is Bank
Loan as it is secured method at low interest rate. The cafe also have an evidence of raising fund
which they can use any time without any interference of Bank. Through bank Loan cafe can use
the money for expanding their business. They can take the loan and return the money at the given
time. It is one of the easiest method to collect money for business purpose. It is most suitable
because it is easiest and safe method for raising fund. The amount which will be provided by
bank in terms of loan will be at low interest. As comparison to crowdfunding and retained
earning, Bank loan is most appropriate method which can help the business to take money safely
under certain terms and condition.

TASK 3
Design a business plan for growth that includes financial information and strategic objectives for
scaling up a business.
Executive Summary
Growth is a key factor for businesses to lead and expand to new levels and earn best
through resources available to them in accordance to their business objectives (Masciocchi,
2019). In regards to a small business organisation a company needs to make growth plans for
attaining success and recognition in market. Hence, the business plan is for The Canvas Cafe
where the hospitality brand is planning to open another brand in London in a new market with
their same offerings. In the sections below varied areas are determined and examined for the
growth plan of opening another branch.
Company Description
The canvas Cafe is located in London, UK. The Cafe serves 100% vegetarian food, it is
also an event space in which innovative projects are conducted. The Canvas Cafe is Hub in
which people can come and show their creativity and talent. It also host 60 community events
such as mental health drop session, yoga session and environmental workshops. A place filled
with happiness and blissful food and love. The cafe offers best recipes of food with vegan
ingredients. A key purpose is to unite people with food and flavours they have never recognised
with the authenticity of British Culture. The objective of Cafe is to develop a new branch in
London and increase customer size by 5% an upcoming year. They are also looking forward to
increase their sales by 10% in the next 6 months of the launch of cafe.
SWOT Analysis
Strengths Weaknesses
 Vegan offerings
 Unique recipes
 Lack of marketing
 Lack of funds
Opportunities Threats
 Expansion in new local areas
 Innovative vegan recipes
 Increasing competition
 COVID-19 Pandemic
Product and Service Description

The products or services offered by The Canvas Cafe are Vegetarian products. They offer
food such as tofish, chips, americano black, arancini and many other recipe which attract
customers. The employees of the Cafe are humble and polite their services are also excellent.
Marketing analysis
The Market position of Canvas Cafe is differentiation they offer the products different
from its competitors. Most of the Cafe serves vegetarian and non vegetarian food but The Canvas
Cafe offers 100% vegan food to customers.
Strategy and Implementation
According to the strategy discussed in task 1 is Market development strategy that is
effective in Business expansion. The strategy of Market development is designed to accomplish
the long term aim of The Canvas Cafe. With the help of this Strategy they can enhance their
customer Base by targeting new people in new market. By Marketing development strategy the
growth of Cafe get increased by introducing new products to new target audience. For
implementing this strategy The Canvas Cafe have to discover new uses of products to promote
new customers and expand their business in new market. Customers want products that can fulfil
their needs and requirements. If the Cafe have successfully implemented market development
strategy they can gain competitive advantage in Market. By implementing this strategy the Cafe
have various advantages they can create new customer base with increase in their revenue and
growth. The Canvas Cafe can expand their business by using Marketing development Strategy as
it is suitable strategy that helps in earning huge profit with increase in its position in Market.
Organisation and Management
The organisation structure of Cafe is systematic there activities are conducted in such a
way that leads to achieve the goals and objectives. The organisation structure is well managed
that helps in increasing morale and efficiency of employees so that they can contribute in
increasing profit and growth of the cafe. As a role of Marketing director the duty is to evaluate
the marketing strategy and plans. The Canvas Cafe is providing a great ambience to their
customers. They are creating a network of activists, creative and positive participant. The inter-
departmental teams helps to increase the productivity of the business as they collectively work
together to achieve the Mission and vision of Cafe.
Daily operations

The daily operation is to look out the operational activities of Cafe. The employees work
together for achieving the target. The daily activities are creating a report of activities,
employees, suppliers and various other. The daily operation activities can be improved by
keeping regular check on the activities which is been conducted in Cafe.
Estimated cash flow:
Month
mont
h 1
mont
h 2
mont
h 3
mont
h 4
mont
h 5
mont
h 6
mont
h 7
mon
th 8
mon
th 9
mont
h 10
mont
h 11
mont
h 12 Total
INCO
ME
Cash
Sales
1500
0
1672
5
1864
8
2079
3
2318
4
2585
0
2882
3
3213
8
3583
4 39954
4454
9
4967
2
3511
71
Credit
Sales 8200 9143
1019
4
1136
7
1267
4
1413
1
1575
7
1756
9
1958
9 21842
2435
4
2715
4
1919
74
Busines
s Loans
9000
00
9000
00
Income
from
other
sources 5400 6021 6713 7485 8346 9306
1037
6
1157
0
1290
0 14384
1603
8
1788
2
1264
22
Opening
balance 0 0
0
Total
9286
00
3188
9
3555
6
3964
5
4420
4
4928
8
5495
6
6127
6
6832
3 76180
8494
0
9470
9
1569
566

Cash
Purchas
es
1120
0 9500 9900 9300 8300
4820
0
Stock 4200 4200 4200 4200 4200
2100
0
Drawing
s 1200 1350 2000 900 1200 6650
Wages/
Sub
Con. 6000 6500 6800 6900 7200 7100 7900 7800 7450 8300 7150 8200
8730
0
Rent 6500 6500 6500 7000 7000 7000 7500 7500 7500 8000 8000 8000
8700
0
Rates 850 870 920 910 820 800 800 800 950 950 1000 1150
1082
0
Light/
Heat/
Power 1050 1050 1050 1050 1250 1150 1150 1240 1450 1450 1800 1900
1559
0
Telepho
ne /
Mobile /
Broadba
nd 250 250 250 300 300 450 450 300 250 200 400 200 3600
Statione
ry &
Post 250 250 250 300 300 300 350 350 350 400 400 400 3900
Insuranc
e PL 3500 3500 3500
1050
0
Advertis 750 750 750 800 800 800 950 950 950 1000 1000 1000 1050

ing &
Marketi
ng 0
Repairs/
Renewa
ble 1120 1120 1120 1120 1120 1120 1120 1120 1120 1200 1200 1200
1368
0
Motor &
Travel 3700 3700 3700 4000 4000 4000 4000 4000 4000 4000 4000 4000
4710
0
Consum
ables- 1100 1265 1455 1673 1924 2212 2544 2926 3365 3870 4450 5118
3190
2
Account
ancy 3400 3400 3400 3400 3400 3400 3400 3400 3400 3400 3400 3400
4080
0
Loan
Repaym
ents 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000
6000
0
Miscella
neous 90 100 80 120 140 200 120 150 190 150 150 200 1690
Tools &
Equipm
ent
(Capital
Items)
9400
0
1000
0
1040
00
Total
1406
60
4580
5
5087
5
4697
3
4695
4
3353
2
4878
4
3553
6
3597
5 41420
3795
0
3976
8
6042
32
Surplus
/Deficit
7879
40
-
1391
-
1531
-7328 -
2750
1575
5
6172 2574
0
3234
8
34760 4699
0
5494
1
9653
34

6 9
Balance
@ Start 0
7879
40
7740
24
7587
05
7513
78
7486
28
7643
84
7705
55
7962
95
82864
3
8634
03
9103
93
Balance
@ End
7879
40
7740
24
7587
05
7513
78
7486
28
7643
84
7705
55
7962
95
8286
43
86340
3
9103
93
9653
34
Estimated P&L
Profit and Loss Account
Sales including Debtors £ 543,144.71
Direct Costs
Initial Stock & Material £ -
Add Purchases £ 69,200.00
Less Year End Stock £ -
Sub Contract Labour £ -
Gross Profit £ 473,944.71
Overheads:
Wages/Sub Con. £ 87,300.00
Rent & Rates £ 97,820.00
Light/Heat/Power £ 15,590.00
Telephone £ 3,600.00
Stationery £ 3,900.00
Insurance £ 10,500.00

Advertising £ 10,500.00
Repairs/Renewals £ 13,680.00
Motor & Travel £ 47,100.00
Consumables £ 31,901.83
Accountancy/Legal £ 40,800.00
Loan Repayments £ 60,000.00
Bank Charges £ 1,690.00
Depreciation =
Other Expenses £ 104,000.00
Total Overheads £ 528,381.83
Pre - Tax Net Profit -£ 54,437.12
Add Non Trading income £ -
New Business Support £ 1,026,421.61
Less Personal Drawings £ 6,650.00
Profit Surplus £ 965,334.49
TASK 4
Assess exit or succession options for a small business explaining the benefits and drawbacks of
each.
Exit or succession options for a small business
It is a plan for transferring the ownership either to any other company or investors. If the
organisation is enjoying their business, a time comes when they have to leave due to certain
issues (Wansley, 2019). SME can fail due to many reasons, the business starts with an idea of
developing product but due to lack of understanding business plan the owner of Cafe can face
heavy loss. The other reason though which SME can exit their business is facing huge
competition. If The Canvas Cafe faced failure to understand the competition in market it will
create an impact on its business model. There is a succession option when the cafe provide too

much credit to customers. At that time the business have to sold, acquired or left in the hand of
new management. There are various methods of exit or succession they are as below-
 Liquidation-
Liquidation means closing of business by selling all its assets. This strategy is used when
business cannot sold by other method due to dependence on owner or poor performance (Schell,
Wolff and Moog, 2020). Liquidation generates low returns and value of customers cannot be
recognised in the sale of Business.
Benefits of Liquidation
In Liquidation exit strategy there is no need of any negotiation. The owner need not to
worry about transfer of control. It is very easy and natural strategy through which things come to
end.
Drawbacks of Liquidation
The Cafe will no longer be able to sell their products and will be restricted to use the
same name of business again in Future. The employees will also loose their jobs in outlet and
Business reputation or trading license of Cafe will be lost.
 Merger or acquisition
With this strategy The Canvas Cafe can merge or acquired by other company who have
similar goals same as the cafe. In this exit strategy the owner of Cafe can negotiate the price of
sell from purchaser.
Benefits of Mergers or acquired by another business
The owner can negotiate the terms, details of merger or acquisition and prices of selling
the outlet. They can also have a break from the business.
Drawbacks of Mergers and Acquisition
It is time consuming and costly process and also the employees job cuts due to new
management take over.
 Sell to another Business-
In this strategy The Canvas Cafe can sell their Cafe to another business. The Business
purchase the other business due to any reasons whether it would be using new acquisition for
expansion, realising synergies or buying out for competition (Mihaylov and Zurbruegg, 2020).
Benefits of Sell to another Business

The Benefit for selling to other business is that the Cafe can make sale and profit quickly
as the competing business is motivated for purchasing the cafe for expanding their organisation.
Drawbacks of Sell to another Business
The other competitors can pretend to buy the Cafe to get access of their customer list or
Financial information. They can also purchase to reduce the competition and after buying Cafe
they may fold the business.
From the above Exit or succession strategy, Liquidation strategy is the suitable strategy
for The Canvas Cafe as it is the best option to sell the assets, paying debts and close the business.
The Cafe must use liquidation strategy because it is simple and can be accomplished
immediately.
CONCLUSION
From the above information it is been concluded that there are various growth
opportunities which organisation must implement to expand their business. For expanding
business, the Firm Needs Fund, they can raise the fund from various methods. The company
have to identify the suitable method of raising the fund. A Business Plan must be made for
growth, securing investment and achieving objectives of organisation.

REFERENCES
Books and Journals
Amira, K., Muzere, M. L. and Tsafack, G., 2021. Ambiguity and Retained Earnings. Available at
SSRN 3762676.
Chakraborty, S. and Swinney, R., 2021. Signaling to the crowd: Private quality information and
rewards-based crowdfunding. Manufacturing & Service Operations
Management. 23(1). pp.155-169.
Feyzullaev, М. А and et. al., 2021. Small and Medium Business: Current Status and Sources of
its Innovative Funding. In SHS Web of Conferences (Vol. 93). EDP Sciences.
Galavotti, I., 2019. Mergers and Acquisitions as Strategic Decisions. In Experience and Learning
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