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Evaluation of customers’ behavior towards online shopping

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Added on  2022-12-20

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The study aims to analyze how customers are using online store of a web developer. In order to find out nature of usage of online stores focus has been given different areas such as time spent by customers on web pages to search for goods, attitude of users, money spend by customers on different sites and relation between age of customers and time spent on websites.

Evaluation of customers’ behavior towards online shopping

   Added on 2022-12-20

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Running head: INVESTING METHOD
Investing Method
Name of the Student
Name of the University
Course ID
Evaluation of customers’ behavior towards online shopping_1
INVESTING METHOD1
Table of Contents
Question 1........................................................................................................................................2
Hypothesis a.................................................................................................................................2
Hypothesis b................................................................................................................................2
Hypothesis d................................................................................................................................3
Question 2........................................................................................................................................3
Descriptive statistics....................................................................................................................3
Question 3........................................................................................................................................4
List of statistical test....................................................................................................................4
Question 4........................................................................................................................................5
Result of Hypothesis a.................................................................................................................5
Result of Hypothesis b.................................................................................................................6
Result of Hypothesis c.................................................................................................................7
Result of Hypothesis d.................................................................................................................7
Question 5........................................................................................................................................8
Result Analysis............................................................................................................................8
Title: Evaluation of customers’ behavior towards online shopping..............................................10
Abstract..........................................................................................................................................10
Sampling strategy..........................................................................................................................10
Method of the study.......................................................................................................................11
References......................................................................................................................................13
Evaluation of customers’ behavior towards online shopping_2
INVESTING METHOD2
Question 1
Hypothesis a
Whether time spent on web pages searching for goods is different for customer spending
more than the median spend and those spending less than the median spend.
Null Hypothesis: There is no statistically significant difference in time spent on web pages
searching for goods between customer spending more than the median spend and those spending
less than the median spending.
Alternative Hypothesis: Time spent on web pages searching for goods for those spending more
than median spend is significantly different from those spending less than median spend.
This is a two-tailed test.
Hypothesis b
Whether the attitude of users to the website is related to the money, they spend.
Null Hypothesis: There is no statistically significant relation between attitude of users to the
website and money they spend.
Alternative Hypothesis: There is a statistically significant relation between attitude of users to
the website and money they spend.
This is a two-tailed test.
Hypothesis c
Whether money spent by customers on the site for male is different from the money spent
by female.
Evaluation of customers’ behavior towards online shopping_3
INVESTING METHOD3
Null Hypothesis: There is no statistically significant difference in money spent by customers on
the site between male and female.
Alternative Hypothesis: There is a statistically significant difference in money spent by
customers on the site between male and female.
This is a two-tailed test.
Hypothesis d
Whether there is any relationship between ages of customers and the time, they spend on
website.
Null Hypothesis: There is no statistically significant relation between ages of customers and
time spent on website
Alternative Hypothesis: There is a statistically significant relation between ages of customers
and time spent on website.
This is a two-tailed test.
Question 2
Descriptive statistics
Gender
Frequency Percent Valid Percent Cumulative
Percent
Valid
M 25 50.0 50.0 50.0
F 25 50.0 50.0 100.0
Total 50 100.0 100.0
Evaluation of customers’ behavior towards online shopping_4

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