Analysis of customers’ behavior towards e-commerce store

Running head: INVESTNG METHOD
Investng Method
Name of the Student
Name of the University
Course ID

INVESTNG METHOD1
Table of Contents
Answer 1: Hypotheses................................................................................................................2
Hypothesis a...........................................................................................................................2
Hypothesis b...........................................................................................................................2
Hypothesis c...........................................................................................................................2
Hypothesis d...........................................................................................................................3
Answer 2: Descriptive statistics.................................................................................................3
Answer 3: List of Statistical test................................................................................................4
Answer 4: Result of different statistical test..............................................................................4
Answer 5: Result Analysis.........................................................................................................8
Title:...........................................................................................................................................9
Abstract......................................................................................................................................9
Strategy of sampling..................................................................................................................9
Study method...........................................................................................................................10
References................................................................................................................................12

INVESTNG METHOD2
Answer 1: Hypotheses
Hypothesis a
Null hypothesis: No significant difference exists in time spent between customers spending
more than the median spend and those spending less than median spend.
Alternative hypothesis: Time spent by customers spending more than median spend is
significantly different from those spending less than median spend.
The above hypothesis states a 2 tailed tests.
Hypothesis b
Null hypothesis: No statistically significant relation exists between attitude and money spend
by customers
Alternative hypothesis: Attitude of customers has a statistically significant relation with
money spend by customers.
The above hypothesis states a 2 tailed tests.
Hypothesis c
Null hypothesis: No significant difference exists in money spent between male and female
customers.
Alternative hypothesis: Money spent by female customers is significantly different from the
money spent by male customers.
The above hypothesis states a 2 tailed tests.

INVESTNG METHOD3
Hypothesis d
Null hypothesis: No statistically significant relation exists between age of customers and time
spent by customers.
Alternative hypothesis: Age of customers has a statistically significant relation with time
spend by customers.
The above hypothesis states a 2 tailed tests.
Answer 2: Descriptive statistics
Table 1: Descriptive statistics for Gender
Table 2: Descriptive statistics for Attitude