IS Strategy, Management and Acquisition: Telstra Corporation Limited

Running head: IS STRATEGY, MANAGEMENT AND ACQUISITION
IS Strategy, Management and Acquisition: Telstra Corporation Limited
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IS STRATEGY, MANAGEMENT AND ACQUISITION
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1 Brief Organizational Background....................................................................................2
2.2 Evolution of Organizational IS/ IT Strategy....................................................................2
2.3 Main Opportunities and Challenges faced by the Organization......................................3
2.4 Current Scenario of IS/ IT in the Organization................................................................5
2.5 Importance of IS/ IT Strategy Management Plan for helping Telstra in achieving
Competitive Advantages........................................................................................................5
2.6 Best IS Strategy Solutions to fulfil Organizational Needs or Problems..........................6
2.7 Acquisition of Information Systems contributing to Organizational Success.................6
2.8 Management of IS to Manage and Control Organizational System................................7
2.9 Execution of IS/ IT Strategy............................................................................................7
3. Conclusion..............................................................................................................................8
References................................................................................................................................10

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IS STRATEGY, MANAGEMENT AND ACQUISITION
1. Introduction
Information system can be referred to as the ICT, which any company utilizes and
even the method, by which individuals interact with the technology for supporting business
processes (Khodakarami and Chan 2014). There are four components of an information
system, which are technology, structure, people and task. These activities are devoted for
capturing, transmitting, storing, displaying, manipulating and retrieving the information. The
following report will be outlining a brief discussion on the IT/ IS strategies of Telstra
Corporation Limited with various details like opportunities and challenges faced by the
company and solutions of IS strategies.
2. Discussion
2.1 Brief Organizational Background
Telstra Corporation Limited is a popular Australian telecommunications organization
that is responsible for building and even operating various telecommunications networks,
internet access, and mobile technology, Pay TV, market voice and several services and
products. More than 35000 employees are working in this organization and the revenue had
been extremely high for the company (Telstra.com.au. 2019). Telstra has its headquarters in
Melbourne, Australia and there are 150 subsidiaries for the organization. The total number of
customers is extremely high in comparison to other organizations. They have been using
customer relationship management or CRM IS/ IT strategy for their business to ensure that
the customers are satisfied with the respective organizational products and services.
2.2 Evolution of Organizational IS/ IT Strategy
Telstra has doing business for last 47 years and they have been providing several
products and services to their customers for ensuring that major competitive advantages are
being gained without much complexity (Soltani and Navimipour 2016). They have always

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IS STRATEGY, MANAGEMENT AND ACQUISITION
focused on their unique strategies and diversifications to bring out high efficiency as well as
effectiveness in business, only after satisfying the customers with products. As a result, they
have implemented that strategy of IS/ IT of customer relationship management in their
business, so that they are able to ensure satisfaction to the customers under every
circumstance. A sales CRM can be referred to as a foundational tool for any type of
modernized sales companies.
Most of the B2B organizations have to keep track of their customers for
understanding the difference between the lost opportunity and a closed sale. Neglecting the
customers as well as ignoring the journey can eventually make the business brand sink (Abu
Amuna et al. 2017). A decent CRM platform is required for supporting the entire sales team
and even entering into the new market. The contemporary CRMS are extremely powerful
than the usual software and it could be eventually integrated with any other omni channel
tool. Strategic advantages are being driven and long term growth is being achieved in an
effective manner within the organization of Telstra. They have been able to streamline the
workflows with all types of sales automation and even assist the lead generation and
qualifications of their employees.
2.3 Main Opportunities and Challenges faced by the Organization
Telstra Corporation Limited has been facing some of the major and the most
significant challenges in their business that were responsible for bringing few issues in the
business (Ogunnaike, Tairat and Emmanuel 2014). The major challenges faced by this
particular organization that has emphasized them in undertaking the IT/ IS strategy of
customer relationship management in the business are as follows:
i) Technology Issues: This is the first and the foremost challenge that the organization
of Telstra has faced in their business is technology issue. The technological advancements are