Management Information System Report 2022

Running head: MANAGEMENT INFORMATION SYSTEM
Management Information System: Telstra Corporation Limited
Name of the Student
Name of the University
Author’s Note:

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MANAGEMENT INFORMATION SYSTEM
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1 Brief Introduction of Telstra Corporation Limited..........................................................2
2.2 Detailed Description of the Issue in respect to few Measurable Symptoms....................3
2.3 Subsequent Consideration of the Issue Identified and Brief Analysis with Strategic
Planning and Leadership Model.............................................................................................4
2.4 Designing an Intervention with some of the Aspects of Analyses for Telstra.................6
3. Conclusion..............................................................................................................................7
References..................................................................................................................................8

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MANAGEMENT INFORMATION SYSTEM
1. Introduction
Management information system or simply MIS could be termed as the information
system, which is eventually used for the entire procedure of decision making. This particular
information system is even utilized for any kind of successful coordination, management,
visualization and even effective analyses of the confidential or sensitive information (Matiş &
Ilieş, 2014). MIS is extremely helpful in subsequent examination of people, processes as well
as technologies in respect to organizational context. An important and significant goal of the
management information system is increasing the total values and profits of business. It
consists of hardware as well as software that could serve as a backbone of numerous
operations of the company. Thus, data gathering becomes easier through several online
systems and the respective organization obtains scope for decision making (Diffley &
McCole, 2015). This report will be providing a detailed discussion about the problem related
to customer relationship management, which is recently being faced by a popular Australian
organization, known as Telstra Corporation Limited.
2. Discussion
2.1 Brief Introduction of Telstra Corporation Limited
Telstra is the most significant organization of telecommunications, which could easily
build up and also operate in different kinds of telecommunication network and market voice,
mobile, pay television and any other product and service. The organization could easily
undergo some change programs to become highly customer focused, thus providing a chance
for enhancement of effectiveness and efficiency. Several services of computer are being
managed by PMG, thus it was required for making sure that every telecommunication
network is getting administered properly (Telstra. 2019). Telstra Corporation Limited became
privatized in 1997 when their shares were increasing in the business. The entire government

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MANAGEMENT INFORMATION SYSTEM
comprises of a legalized ownership of each and every type of line. Due to the high
competition faced by this company, they have brought several diversifications in their
services and products.
2.2 Detailed Description of the Issue in respect to few Measurable Symptoms
CRM or customer relationship management can be referred to as the major
amalgamation of various practices, strategies as well as technologies that the company is
using for better analysis or management for customer data (Law, Ennew & Mitussis, 2013).
This consists of a major objective for improvement of customer service relationships and
even assisting for retention of customer regarding including the organizational web sites,
direct mails, social media and even marketing materials. All such systems also provide with
customer focused staff so that it becomes much easier to emphasize on the buying
preferences of their customers. The main elements of this CRM are majorly responsible to
ensure numerous benefits to the company such as contact centre automation, sales force and
even marketing automation (Vukšić et al., 2015). These several procedures for customer
service are being needed to be streamlined based on top priority and all the customer requests
are handled effectively.
The respective organizational management of Telstra Corporation Limited has faced
few significant issues that are associated to the management of their customers. As, the
organization is completely dependent on B2C or business to consumer perspective, a better
management of the customer relationship is being required for getting done (Lam, Cheung &
Lau, 2013). In spite of the factor that the systems of customer relationship management could
be termed as quite effective and efficient for helping out the business as per a good
connection with numerous customers and also improvising the method of business to be run.
The main reason for such effectiveness is that the users can easily encounter several