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Issues in Merger, Strategies and Opportunities Assignment

   

Added on  2020-03-23

13 Pages3281 Words42 Views
MONETBusiness ReportGRIZLI777[Company address]

MonetExecutive SummaryA group of 5 different hotels have decided to collaborate and merge into one large single entity.This would allow Monet to command large market share, enjoy economies of scale as well asbecome a strong force that is easier to market and brand. The company wishes to develop a webapplication system that allow them merge all the operations of the group under one website andmanage all of their operations as well ticket bookings etc. within this web-system itself.1

MonetTable of ContentsIntroduction...........................................................................................................................3Decisions Taken up by the Management................................................................................3Set of Assumptions.................................................................................................................3Information System (IS) v/s Information Technology (IT)....................................................3Issues under IS.........................................................................................................................4Issues under IT........................................................................................................................5New Customers – Strategies and Decision Making................................................................6New Business Opportunities..................................................................................................7Conclusion..............................................................................................................................9References............................................................................................................................112

MonetIntroductionIn business world, collaborating with other entities is a common concept. Partnerships, jointventures, mergers and collaboration enhances the foothold of businesses in the market theycommand and thereby letting them achieve their strategic goals. Keeping this in mind, 5 differentholiday resorts are going to be merged to form a single entity called Monet. Monet would thus beable to provide a variety of options to its end customers including Hotel rooms, Hostels,Homestays, and Villas etc. Monet would be operational via one single website and would alsohave mobile version of the site as well as a mobile app. The report would cover the key issues inthis merger as well as strategies and opportunities for collaboration. Decisions Taken up by the Management A monetloyalty card would be announced with which regular customers would be ableearn points with each bookings and would then be able to redeem those points againstseveral options.The website and mobile app would be made interactive so as to provide a high level ofengagement for the users.The same website would be used to book properties from all 5 resort brands.A core ERP solution would be developed that would not just integrate and assimilateoperations from one restaurant but all of the 5 chains. Set of AssumptionsTerms and conditions have been pre-decided and had been mutually agreed upon.The various different functionalities and end user features as well as capabilities for thebackend system has already been determined. (Popp, 2017).The needed costs for collaboration as well as estimation has already been arranged.The schedule has already been pre-determined.Information System (IS) v/s Information Technology (IT)The domain of technology is a huge area and there are many jargons and technical terms that areused. Some of these terms are used only by technology enthusiasts or experts or other established3

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