Importance and Impact of Information Technology in Media

This paper discusses the importance and impact of information technology in the media industry, focusing on the Prime media group. It covers the risks, benefits, and primary features of IT in media.

Running head: IT FOR BUSINESS
IT FOR BUSINESS
Name of the Student
Name of the University
Author Note

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Executive Summary:
The purpose of this paper is to discuss the importance and impact of the information
technology in Prime media group. The Prime media group is a media corporation that is an
Australia based company. The framework of information technology is basically utilized by
various companies for performing various tasks. This can also include hardware, software as
well as certain applications for executing each of the processes that are related to the business
or with the operations. The software as well as the computers has also been used for
maintaining the balance properly within the attainments and the strategies for the business.
This paper focuses on various aspects like risks, benefits as well as the primary features of
information technology in media.

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Table of Contents
Introduction:...............................................................................................................................3
Need of IT in Media Business....................................................................................................3
Importance of IT for Survival of Media Business.....................................................................4
Need to apply Information Technology within CBA:................................................................5
Procedure of media to use Information Technology:.................................................................5
Advantages of Information Technology in Media:....................................................................6
Types of risk within Information Technology for media industry-...........................................7
Procedure to maintain and monitor Information Technology in media-....................................7
Conclusion:................................................................................................................................8
Bibliography:..............................................................................................................................9

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Introduction:
Some of the primary and important impacts of IT in business that is including the
processing of transaction, management of data, flowing of information, executive support,
decision making as well as few of the others. The growth of the information technology has
taken several important technologies as well as the creativity. This paper will also discuss a
description in brief for the effect as well as for the overall impact of the information
technology for media. Various relevant details such as the needs of information technology,
benefits or the disadvantages of the information technology for Prime media group will also
be discussed in this paper.
Need of IT in Media Business
The prime media group that is a media corporation situated in Australia. The owner of
this regional network for television, Prime7 in the east Australia as well as GWN7 in the
regional of the west Australia. The primary source of the revenue of the prime media group is
the advertising revenue in television. The head office is situated in Watson, Canberra. They
are having a secondary office too in Pyrmont, Sydney.
In this era of technologies, vast expansion of communication in between mankind is
intensely influencing the culture everywhere. In recent civilization, the explosion in the field
of media – particularly over internet has caused into a feelings of anxieties or established a
more prominent McLuhanesque spin over it, the conditions that was followed by old media
technologies was brought into a sharper relief. In old days practising the technology that was
in practice previously, publishers of magazine, other print product, and newspaper have been
strongly attracted in the idea of using internet as a medium of electronically information
delivery. In this generation of information technology, computer will get integrated in every
sphere of the society and will play the key role to boost up the life IT quality by opening new

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door for media industry. The introduction of information technology led to improvement in
varying degree in the industry of media. It can serve the media through many means like
internet journalism, web-offset, de-centralized printing, television newsroom, electronic mail
and on every other possible place of implementation.
Importance of IT for Survival of Media Business
The media business is based on an explosion of information sources which stirred the
old market assumption and modified the tradition is totally based on the information
technologies. IT is the main base, depending upon which the media business is keeping itself
in the flow. IT serves media in lot of ways –
 IT grant the media the comfort of centralized control. The media based on
computer could be controlled from a distance location of central of hundred
or thousand miles, which keeps the integrity of command.
 IT enables the comfort so that the new media can obtain printed word. The
new media can modify and format those words on a home’s computer
terminal or computer.
 IT serving the media industry in a number of ways like TV, cable, and they
could be implemented for the cable text or movie services, which plays the
main key role of media communication.
 The new media updated yourself from entertainment based service to more
information based which plays the main role to attract consumers.
Thus IT is keeping the business of media in the flow of life.

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Need to apply Information Technology within media:
. In old days practising the technology that was in practice previously, publishers of
magazine, other print product, and newspaper have been strongly attracted in the idea of
using internet as a medium of electronically information delivery. In this generation of
information technology, computer will get integrated in every sphere of the society and will
play the key role to boost up the life IT quality by opening new door for media industry. The
introduction of information technology led to improvement in varying degree in the industry
of media. IT provides wireless computer which help the media industry to access all there
works from anywhere. They use satellites to track their ongoing business in any part of the
world. The satellites help them in live tracking the position of any of their required equipment
and even connecting someone with the help of satellite. With the implementation of better
communication, the media industry gets benefitted to communicate throughout the world
which supports the media industry to overcome their business requirements. The need of
mobile phone is very important for the media industry, as there are lots of business related
activities that occur depending upon the mobile phones. In the Prime media group, they use
the advantage of IT to broadcast their news live throughout the world in live telecast. IT plays
a very vital role to broadcast in such huge scale of area.
Procedure of media to use Information Technology:
Prime media group is one of the leading media industry. Various type of media activity
include production, broadcasting, advertising, printing and also in edition of web. Media is
totally dependent on IT, so the world of media is not possible without IT. There is various
type of Information Technology that includes satellites, wireless computers, internet, mobile
phones and lots more. The usage of media can be divided into two levels, including mass
media and community media. The industry of media uses the information technology for
broadcasting their contents in the television, radio etc. There are lots of data that is needed to

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be stored for future purpose and thus controlling the huge amount of data is not so easy, so in
this case media uses the database management system of IT to control their database. In case
of transferring any information or any news without IT, will be a slow process, thus by using
IT becomes easier for the media industry to transfer data faster. IT provides wireless
computer which help the media industry to access all there works from anywhere. They use
satellites to track their ongoing business in any part of the world. The satellites help them in
live tracking the position of any of their required equipment and even connecting someone
with the help of satellite. The need of mobile phone is very important for the media industry,
as there are lots of business related activities that occur depending upon the mobile phones.
With the use of internet, the business activity of the media industry is benefited in larger
extent, as to control their online accounts, or to perform any online activities internet is
required. There are various procedures of IT.
Advantages of Information Technology in Media:
There are various advantages of IT for Australian Media. Such as:
a. News on internet- For many years’ media industry is using the IT facility to publish
their newspapers and magazines electronically. This resulted in reducing the use of
paper, and thus saved lots of trees and even the cost has also reduced in publishing
this type of articles.
b. Television broadcast- In the Prime media group, they use the advantage of IT to
broadcast their news live throughout the world in live telecast. IT plays a very vital
role to broadcast in such huge scale of area.
c. Database journalism- In this age with the enhancement of database management
system in IT, it is possible to store huge amount of data very safely and securely.

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d. Cost effectiveness- Due to the implementation of IT in media it is possible to reduce
the cost, because of low maintenance cost.
e. Communication facility- With the implementation of better communication the media
industry gets benefitted to communicate throughout the world which supports the
media industry to overcome their business requirements.
Types of risk within Information Technology for media industry-
There are number of serious risks that may arise in the business process of media industry,
which includes-
a. Security Risks: There are various risks that may arise in the industry with the use of
IT facility. As the media industry is primarily dependent on the technology, there are
numerous number of important information of the industry that saved in virtual
database. In any case if the database is hacked all the important data may get exposed
publically.
b. Privacy Risks: As after the data is lost, as explained earlier, the data will be exposed
publically which will affect the privacy of the organisation and cause serious harm.
c. Confidentiality risks: As the data is lost the confidentiality of the data loses, in this
case The Prime media group will lose its confidentiality data that may be exposed.
Thus it is needed by the organisation to implement various actions that will highly
secure the confidentiality of the data.
Procedure to maintain and monitor Information Technology in media-
Information Technology is easily maintained besides it can be monitored by the Prime media
group by following different important steps. Such as:
a. Sequential implementation- In this case of implementation various steps are followed,
that is the reason this is called sequential implementation.

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b. Subsequent analysis for all issues- All the issues have been identified and even
analysed in case of further assistance.
c. Deployment of the identified modification- All the modifications that have been
identified should be put into particular steps.
d. Proper review and acceptance of maintenance- Review must be done properly and all
the IT equipment must be maintained in a periodic manner.
Conclusion:
Thus, it can be concluded that, there are some significant effects or impacts of the
information technology in business. The respective conditions for working for several people
or organisations are altered eventually for the impacts that are distinctive as well as the
information technology is having the major responsibilities for providing the business with
the scope that is important for the analysis of data as well as also for planning for all of the
strategies for the business effectively. The paper has provided a proper demonstration for the
analysis of the most significant impacts of the information technology for business.

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