Marketing Communication Strategy of Telstra

Running head: MARKETING COMMUNICATION STRATEGY OF TELSTRA
Marketing Communication Strategy of Telstra
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1MARKETING COMMUNICATION STRATEGY OF TELSTRA
Executive summery
The report aims to examine related aspects with marketing communication, which are needed
to evaluate in order to frame strategies of marketing for Australian telecommunication
company Telstra. This written article sheds light on the significant elements of marketing
communication and how it can be applied on the case of business expansion which has been
planned by the above mentioned Australian telecommunication company.

2MARKETING COMMUNICATION STRATEGY OF TELSTRA
Table of Contents
Introduction................................................................................................................................3
Background of the study: why Telstra needs to communicate..................................................3
Expected impact of the communication.....................................................................................4
Gathering information for managing stakeholders....................................................................4
Ethical marketing and the culture of marketing officials...........................................................4
Communication plan and its feasibility......................................................................................5
Marketing and media strategies as communicating tools..........................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7