Knowledge Management Executive Summary

MBA632
Assessment 3 – Portfolio
Student’s Name: Diksha Sharma
Student’s ID: 132109
Subject: Knowledge Management

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Knowledge Management
Executive Summary
Knowledge Management strategy is considered to be an important tool that examines how an
organization manages company knowledge, data and information to improve efficiencies and
productivity. The primary aim of knowledge management is to increase an understanding and
awareness of knowledge management of an organization. The paper discussed the knowledge
management practices followed by Telstra. It can be seen that the knowledge management
systems of Telstra are not well integrated. Thus, the paper provides with few recommendations
in order to improve knowledge management practices within the organization. It also provided
some implementation plans suitable for the organization if utilized efficiently and effectively.
Table of Content
Introduction
Introducing Knowledge Management (KM) to Telstra
Assessment
Strategy and Framework
Knowledge Management goals
Knowledge Management strategies
Piloting
Roll-out
Measurement
Conclusion
References

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Knowledge Management
Introduction
The paper will propose a knowledge management strategy of Telstra in Australia. Telstra
Corporation Limited is the largest telecommunication company in Australia. It develops and
generates telecommunication markets voice, networks, pay television, internet access, mobile
and other services and products. The paper will explain the fact that the company possesses weak
knowledge management practices within its organization. The paper will provide an analysis of
knowledge management systems that are significant for the organizations including Telstra.
Therefore, it will provide recommendations to Telstra to improve its knowledge management
strategies to enhance its business processes. It will also present the implementation plan for
adopting knowledge management strategies within the organization.
Introducing Knowledge Management (KM) to Telstra
To improve organizational knowledge management (KM) it becomes important to include the
overall knowledge spectrum. It would help in developing knowledge at all the levels and
promote and provide its diffusion to the entire firm, groups, and individuals based on the
requirements of the organization. KM manages retrieval capabilities and organizational
knowledge storage that generates knowledge sharing and learning (Donate and de Pablo, 2015).
However, KM is highly reliable on managing and understanding organizational culture,
knowledge creation, knowledge sharing, organizational memory, and organizational learning.
More often the adoption of new ideas in organizations such as knowledge management is
neglected. Considering the measures of knowledge management it is can be said that an
organization must develop KM strategies to enhance its business processes.
Assessment
Challenges at Telstra related to KM are as follows:
Lack of Technology
Technology is determined to be the lifeblood of the telecommunication industry such as Telstra.
The company lacks in making efficient use of technologies within its organization such as,
including parental controls to the flagships of the television device. Parental control is
determined to be a new feature that is designed to help parents to set controls for the use of
computer for their children. This is a significant issue for the company as the customers are