IT Infrastructure: Telstra Corporation Limited

This report outlines the infrastructure management within the organization of Telstra Corporation Limited. It discusses the different kinds of data utilized by Telstra, the procedure of staff retrieving the data, the network devices needed for daily activities, the application software required for communication of data, and the use of the OSI model in data transmission.

Running head: IT INFRASTRUCTURE
IT Infrastructure: Telstra Corporation Limited
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1 Different Kinds of Data utilized by Telstra and Procedure of Staff Retrieving the
Datum with Two Effective Information Technology Infrastructure Solutions to Store and
Access Data at Databases.......................................................................................................2
2.2 Proper Identification of the Network Devices Needed to Fulfil Daily Activities with
Relevant Functionality of Every Network Device.................................................................5
2.3 Specification of the Application Software Type required for Communication of Data
within Server and Client for Every Department....................................................................6
2.4 Use of Seven Layered OSI Model to Explain the Procedure of Data getting moved
between these Layers while visiting the Home Page in Website...........................................6
3. Conclusion..............................................................................................................................9
References................................................................................................................................10

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1. Introduction
IT infrastructure management is responsible for providing proper control as well as
restructuring of functions and hence enhancing the diverse technical operations. This type of
management ensures that the organizational policies and processes are handled in an effective
manner (Braojos-Gomez, Benitez-Amado and Montes 2015). Telstra had been serving to
their customers for more than 40 years and is termed as the largest part of the entire telecom
industry of Australia. They mainly build and operate telecommunication networks as well as
market voice, Internet access, mobile, pay television and many more.
The headquarters of this organization is in Melbourne, Australia and they had been
serving in areas of Australia and New Zealand. However, few of their products are also
provided in selected areas of the world. Telstra has been using IT within the business for all
of their departments (Telstra.com.au. 2019). Moreover, the management of this particular
organization provide information system service to their staff and customers such as
electronic mails, webpage and databases. This report will be outlining a detailed description
on the infrastructure management within the organization of Telstra Corporation Limited.
2. Discussion
2.1 Different Kinds of Data utilized by Telstra and Procedure of Staff Retrieving the
Datum with Two Effective Information Technology Infrastructure Solutions to Store
and Access Data at Databases
Telstra Corporation Limited utilizes several kinds of data within the business to
effectively manage the business processes as well as operations. The continuous data
streaming subsequently consists of the capability to transform the complete business
procedural (Wan et al. 2014). The staff of Telstra have significant access to all types of

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unprecedented information amount about competitors, prospects and clients. They use tw0
distinctive kinds of data in the business and these two types are provided below:
i) Data Related to Company: The first as well as the most significant kind of data,
which is subsequently utilized by the telecommunications organization, Telstra would be
company data (Pronovost and Marsteller 2014). As they are providing telecommunications
and Internet services to their customers, they are involved in the B2B or business to business
market and thus it is vital for them so that they can keep the developments and data of
Australian telecom industry. Moreover, they ensure that there are new advancements and
innovations in the services, hence gaining utmost popularity amongst the customers
(Abualoush et al. 2018). For maintaining these data, the staff has been using several
methodologies and techniques related to information technology.
ii) Online and Behavioural Data: The second distinct kind of data is online and
behavioural data. They had been able to manage this kind of data as they have a clear
understanding of online behaviours of their customers (Kyusakov et al. 2013). They check
for customer demands and interact with them periodically. Telstra collects data via online
behaviours, interactions and activities in real time by involving data processing tool.
The staff of Telstra Corporation Limited has been using a unique procedure to access
data and the procedure is given below:
i) Data Collection: This is the first major step in the procedure of data accessing by
the staff of Telstra (Willmes, Kürner and Bareth 2014). It is required for managing the entire
procedure of data access without much complexity.
ii) Effective Data Preparation: The second step in this particular procedure of data
access by the staff of Telstra after data collection is the effective data preparation. The raw
datum is being organized in this step and the organizational staff eventually checks this raw

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data to find the probable errors (Rudneva and Kudryavtsev 2014). Hence, redundant data is
easily eradicated here.
iii) Input of Data: The next important and significant step in the procedure for data
access by staff of Telstra is input of data. After data is being prepared, it is being entered in
the destination location to translate into interpreted language so that it is being understood in
a better manner (Maini and Manzalini 2014). With this step, the raw data takes a form of
utilized information.
iv) Processing of Data: Data processing is the fourth step, in which the inputted data
is being perfectly handled so that it is interpreted in a better manner.
v) Proper Interpretation as well as Output: In this specific stage, the data is
translated into readable form and comes out as the output of image, video and plain text
messages.
vi) Storage of Data: The sixth or final step is storage of data. When the datum is
getting processes, it remains stored sae and secured so that it can be used in future (Almklov
and Antonsen 2014).
The two solutions for IT infrastructure to store and access the data within the database
through networking in Telstra are provided below:
i) Application Platform: This would be extremely effective and efficient solution of
IT infrastructure to store or even access sensitive data (Balis et al. 2018). Since, Telstra has to
store and access real time data related to Internet and broadband services, application
platform can easily do so without much issue. The performances of this organization would
be much better in comparison to others.

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ii) Cloud Computing: This is the second important and significant solution for IT
infrastructure that is required to store and access sensitive data. This is a significant network
equipment since it is helpful for a secured data access and storage. Telstra would be obtaining
some of the core benefits from proper deployment of cloud services like PaaS and IaaS.
Business operations can be easily handled with this technology.
2.2 Proper Identification of the Network Devices Needed to Fulfil Daily Activities with
Relevant Functionality of Every Network Device
Telstra has been using several network devices to achieve their regular activities and
these devices are provided below:
i) Repeater: This is the first network device that operates in physical layer (Pascual et
al. 2015). One of the major functions of this repeater is generating signal on the same
network before it would become weaker and corrupted and the length is to be extended for
better communication.
ii) Hub: It is multiport repeater, which is responsible for linking numerous wires,
coming from several branches. It cannot filter data and thus the data packets could be sent to
all connected devices. Collision domain for every host, linked through hub being single. The
most suitable path for data packets is being found out.
iii) Bridge: This significant network device of Telstra is bridge. This is responsible for
operating at the layer of data-link and it does its work as repeater and has the functions to
properly filter out content after reading MAC addresses (Demchenko et al. 2013). It
interlinks two or more LANs.
iv) Switch: It is a multiport bridge that has a buffer and design and can boost up the
efficiency and performance. Switch operates in data-link and this is responsible for

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performing error checking before data forwarding. Accurate and good packets are forwarded
by switch.
2.3 Specification of the Application Software Type required for Communication of Data
within Server and Client for Every Department
Telstra is a popular and significant telecommunications organization in Australia. The
application software type, which would be required for proper and effective data
communication within server and client in each and every department for Telstra is CRM.
This particular technology is helpful in the collection of several integrated applications to
solicit, review, store and analyse the customer datum and also to manage the significant
customer interaction as well as facilitation of partner relationship and sales process (Harris
and Geng 2014). CRM can easily cover the broad set of few applications, which are being
designed to help the business for management of various business procedures in all
departments such as accessing business related information, automating sales, customer
interaction and customer data. Vendor knowledge and support and customer support are
being enhanced by CRM easily.
The employees of Telstra utilize customer relationship management to host and
access by secured services. The major departments of this organization are human resource
management, research and development, production, marketing and accounting and finance.
CRM would be effective for the customers to maintain communication. The data
communications are then highly affected by CRM and thus management of information is
improved efficiently (Li et al. 2013). This specific feature is utilized by the customer care to
resolve all types of problems in relation to customer and thus effective communication is
being maintained. Thus, they would be able to use this application software for better data
communication within server and client for every department.

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2.4 Use of Seven Layered OSI Model to Explain the Procedure of Data getting moved
between these Layers while visiting the Home Page in Website
Seven layers of OSI or Open Systems Interconnection model is the conceptual model,
which is responsible for characterizing as well as standardizing the entire communication
functions of any organization. These seven layers are physical layer, data-link layer, network
layer, transport layer, session layer, presentation and finally application (Sook-Ling, Ismail
and Yee-Yen 2015). The most significant goal of the model is to proper interoperable
diversified communication system with standardized protocols. Telstra has been utilizing this
particular model by proper standardizing the data networking protocol to allow efficient
communication in all networking devices and also to create a platform for encouragement of
creating network products.
A proper data flow within the above provided seven layers when any particular
employee has opened home page within the organizational web site and this procedure is
given below:
i) When an employee is entering into the web site of Telstra Corporation Limited, the
respective application layer eventually places the encapsulation field that has several
information such as size of the screen, even before it is being passed to presentation layer of
OSI model (Rudneva and Kudryavtsev 2014).
ii) The second layer or presentation layer places the header data and then passes that
data to next layer of session.
iii) This is the next step, in which the session layer subsequently adds the header data
before passing the data to the fourth layer of transport.
iv) In this step, this fourth layer of transport then places layer-4 data before passing it
to the network layer of OSI model.

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Application Layer
Presentation Layer
Session Layer
Transport Layer
Network Layer
Data Link Layer
Physical Layer
Software Layers
Hardware
Layers
Heart of OSI
Flow of
Data
IT INFRASTRUCTURE
v) The network layer next places the header data and then it properly determines the
most suitable path for the packets even before passing that data to the data-link.
vi) The next layer of data-link eventually places the header or trailer data so that it is
being ensured that information was not at all corrupted before this is passes to physical layer
(Wan et al. 2014). This helps in effective transmission within media.
vii) The seventh step ensures that the bit stream would be getting transmitted as ones
and zeroes in physical layer and thus data is being assembled properly and efficiently.
When each of these step is being completed, any employee of Telstra can view
everything that is present in organizational website and home page.

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Figure 1: Flow of Data in OSI Model of Telstra
(Source: Created by the Author in MS Word)
3. Conclusion
Therefore, conclusion can be drawn that information technology eventually refers to
the organizational entire collection for facilities, data centres, networks, software, hardware
as well as associated equipment that are needed for development, testing, and operation,
monitoring, managing and supporting the services of information technology. Telstra, being
the largest telecommunications organization in Australia, has been using information
technology services in their business for several years and thus have obtained significant
competitive advantages in the organization.
This is majorly because of the fact that information technology infrastructure can
provide important advantages and features in any business or organization. The cloud
services and data hosting features have allowed Telstra to remove all types of complexities
that are being faced during data and infrastructure management. This above report has
properly described about the IT infrastructure management of Telstra Corporation Limited
with major analysis of networks, hardware and software. The management of Telstra has
been utilizing unique methodologies related data management as well as network devices,
required for achieving the organizational business operations. The entire movement of data
within seen layers of the OSI model when any employee has opened their home page in
organizational web site is also described in this report for Telstra Corporation Limited.

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References
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