ERP Implementation and Business Growth

This assignment delves into the impact of Enterprise Resource Planning (ERP) systems on business growth. It examines key success factors for implementing ERP within organizations, highlighting the critical role of understanding business characteristics and aligning ERP strategies with overall business goals. The report emphasizes the importance of utilizing ERP techniques to enhance various aspects of the business, including improved customer reach through a dedicated web portal and efficient management of bookings.

Running head: IT MANAGEMENT ISSUES
It management issues
Name of the Student
Name of the University
Author note

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Table of Contents
Introduction......................................................................................................................................2
Part 1................................................................................................................................................2
1.1 Difference between information system and information technology issues........................2
1.2 The way through which these might affect the consumer’s choice.......................................3
1.3 A customer loyalty scheme called Monet Loyalty................................................................3
Part 2................................................................................................................................................5
2.1 Continued patronage..............................................................................................................5
2.2 Brand loyalty.........................................................................................................................5
2. 3 Suggestion to attract new consumers....................................................................................6
Part 3................................................................................................................................................7
3. An integrated ERP Solution.........................................................................................................7
Part 4................................................................................................................................................8
4. A new ‘’Web 4.0 –level’’ ultra-intelligent electronic portal....................................................8
Conclusion:......................................................................................................................................8
References:....................................................................................................................................10

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Introduction
The report is going to discuss about the business strategy that five holiday resorts has
adopted so as to deliver better service to the customers. They are planning for better service to
the customers by delivering the essential needs to the customers. They are providing many
services to make the tour easier. They are providing services like backpackers, bed and
breakfast homes to certain luxury suits and many other things. Services like airport transfers, free
tours and free meals are also being provided by the group. The group is named as Monet and
they are aiming at providing of a wide range of living quarter all around the country of Australia.
They act as an alternative to popular sites for the purpose of booking holidays. Monet enables the
customers to book directly from a single website or by the use of a app. The prices vary
according to the seasons or demand or other factors. A loyalty scheme known as the Monet
Loyalty has been developed and also some of the interactive tools for facing the customers
demand and to provide them with particular tours that the customers prefer.
Part 1
1.1 Difference between information system and information technology issues
The differences between the Information system and the information technology are as
follows:
a) Information system management(ISM) (Laudon & Laudon, 2016) deals with the
requirements that are needed for meeting certain objectives for a given business strategy.
Whereas the information technology management(ITM) refers to the process of
delivering something for the meeting the requirements and for achieving certain
objectives of a business strategy.

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b) Decision making is covered by ISM which is based on a set of data, computing devices
and methods of management. Whereas the intricacies of the software and the hardware’s
are covered by the ITM.
c) ISM is mainly involved with the systems and the processes that helps in governing the
use of IT efficiently. Whereas, ITM (Kellermann & Jones, (2013) Is involved in anything
that are related to the computers and computer technology.
d) ISM helps in reengineering of the processes of the business whereas ITM is used for the
recommendation of the technologies that are relevant.
e) ISM helps in determining how the IT and the business systems helps in superior
organisational performance by the foundations. ITM helps in planning and management
of the IT infrastructure of a organisation.
1.2 The way through which these might affect the consumer’s choice
The choice of the customer has been greatly affected by the ISM and the ITM
technology. With the development of the technologies the customers are getting much more
information about the business policies and their way of working (Zopiatis et al., 2016). Besides
this the advancement has also helped the business to grab more attention of the customers and
also increases the consumer loyalty. Development of mobile apps has greatly helped the business
reach the customers easier.
1.3 A customer loyalty scheme called Monet Loyalty
The development of the loyalty scheme by the group that provides the customers with
the various facilities that gains a lot of attention of the customers. This scheme provides services
like the transport from the airport, meals that are free and free tour to the customers. Loyalty to
the customer basically refers to the ways by which a business develops a good relation with the

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customer by providing many offers and benefits. The most valuable asset of a business is the
customer without customer there remains no way of running a business. Therefore, customer
satisfaction should be the main aim of the business. Business develops various strategies for the
development of the business by the use of the feedback they receive from the customers. The
feedback from the customer’s end helps in construction of new business strategies and knowing
the own capacity of the business and know about the competitions. For doing so different the
loyalty towards the customer can be measured. The most essential task for the businesses is to
develop certain business strategies for grabbing the attention of the customers. Following are the
steps by which the customer loyalty could be developed:
 Constructions of such platforms by the business so that the customer is aware of all the
business strategies. There should remain a good connection between the customer and the
business and interactions can be performed from both ends by the use of various
mediums like email, website feedbacks, calls and various other means.
 Remembering of various special occasions like the birthdays of the consumer or
anniversaries. Providing various facilities in this type of occasions.
 Proper response to the negative feedbacks given by the customer must be done by the
providers.
In this case the group of five resorts provides various facilities to the customers when they
are coming for a tour.

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Part 2
2.1 Continued patronage
Continued patronage for the group of five resorts is referred to as the support they are
providing to their customers rather than the encouragement that they provide in a manner of
showing attitude of condescending supremacy. There should always remain a support from both
the sides that is the customer end and the developer team of the software so as to improve the
brand loyalty.
2.2 Brand loyalty
There are various methods by which the brand loyalty of the business can be increased.
Various methods of increasing brand loyalty are there for various types of the services (Lam &
Shankar, 2014). The steps that the group of five agencies follow for increasing their brand
loyalty are as follows:
 Delivery of the values: this refers to the values of the group that is the services they are
providing to the customers. This also includes the ways necessary to make the customers
happy. Without delivering the values the business won’t work at all. They should aim at
providing more facilities to the customers than the customer actually thinks of.
 Developing a service that is customer focused: This relates to the serving of the group
according to the customer’s demand. This focus on customer is a strong contribution for
the development of the business the plan group is thinking about. The main goal and aim
of the group should be customer satisfaction. This focus helps in maintaining a good
relation between the group and the customer.
 Use of expert content or engagement of the consumer with the service provider: This
relates to the using of the upgraded business strategies by the group for the development

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of their business. This also includes the taking of the customer’s feedback for the
betterment of the strategies by the group. The group should maintain a good relation with
the customers.
 For grabbing more customers: The group should establish consumer engagement culture
for grabbing the attention of more customers.
 Promotional campaigns: The group should do more and more promotional events so as to
gain more and more attention of customers. They should perform various cultural events
along with meeting all the demands of the customers. The company should also do more
and more promotional events.
2. 3 Suggestion to attract new consumers
Along with the old customers the group also aims at attracting more and more new
customers (Amran et al., 2015). There are several ways by which the group can do so and they
are listed below:
 The group should aim at understanding and meeting the demands of the needs of the
customers (Gamble & Thompson, 2014). They should also check the quality of the
service they are providing so as to understand the flaws and the quality of the service they
are providing. The quality of the service needs to be checked so as to see if the customer
is satisfied with the service or not.
 Response on time: the group should aim at fast response to the difficulties faced by the
customers (Slocum, Lei, & Buller, 2014). In case if the custom is facing any difficulty
then it’s the responsibility of the group to help them for example in many cases it has
been seen that the peoples arriving late at night during their tour so it becomes difficult
for them to reach their destinations in this case the group is providing transport facility to

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the customers so that they do not face such difficulties. This is one of the great business
strategy by the group and is included in the fast response by the group.
 Providing offers: The group should also aim at providing more and more offers to the
customers besides the existing offers. The offers provided by the group are very much
eye catching to the customers as they are providing many facilities (Wesseling et
al.,2015). The most important facility they are providing is the availability of every
information in a single website thereby helping the customers to know each and every
aspect of the business. Besides that, they are providing transport facilities along with the
arranging all the requirements of the tour along with free meals.
Part 3
3. An integrated ERP Solution
ERP or enterprise resource planning is the management of the core business processes and the
often involves the real-time along with the use of mediated software’s and technologies in an
integrated form (Katerattanakul, Lee & Hong, 2014). The main aspects for the construction of
ERP are as follows:
1. planning of the strategy: this includes the making of proper strategies required (Ahmad &
Cuenca, 2013) for the development of the business by the group. The group should aim at
applying the appropriate measures required for providing the services they have promised
to provide to the customers. They have made various business strategies like providing
transport facilities from airports and free foods and arranging of tours for the tourists.
2. Plan for providing effective service: By not only planning the strategies required for the
development of the service but also should see into the matter of how the services are

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helping out the customers or to see if the customers are facing any difficulty because of
the strategy (Nour & Mouakket, 2013).
3. Delivery of the services: This involves the group should see into providing the services
required and they have promised to provide (Chou et al., 2014). The services they provide
must be satisfying to the customers. The quality of the services greatly affects the
customers point of view toward the business.
4. Promotion of the services: The services that the group has planned of providing are very
much eye catching to the customers. The group should advertise more and more for
attracting the customers. The group must provide a clear view of the services that are to
be provided to the customers (Powell et al., 2013). They should advertise in such a way
that a feeling of eagerness rises in the minds of the viewers and so that the customer gets
attracted towards the business.
Part 4
4. A new ‘’Web 4.0 –level’’ ultra-intelligent electronic portal
The web 4.0 – level ultra-intelligent electronic portal is created so as help the customer’s
manage their own accounts and gain the required information’s without any direct connection
with the group. The group provides each and every information in the website and the
schedules of the tours and the price details of everything according to the seasons and the
demands of the customers.
Conclusion:
The report discusses about the business strategy that the group of five resorts have adopted. The
group aims at providing a better service to the customers. This report concludes with the facts

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and the necessary steps that are to be taken by the group so as to provide more and more efficient
service to the customers. Thereby helping the group to attract more customers. They are also
providing various facilities to the customers so as to increase their brand reputation and to earn
more profits. They aim at booking which is to be managed by a single website. By creating a
new “web 4.0-level” ultra-intelligent electronic portal they are facilitating the customers to reach
them very easily. In the portal they are also providing the essential details about various things to
the customers. The report finally helps to conclude that by the use of various ERP techniques can
help in many more advancement of the business by the group.

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References:
Katerattanakul, P., J. Lee, J., & Hong, S. (2014). Effect of business characteristics and ERP
implementation on business outcomes: An exploratory study of Korean manufacturing
firms. Management Research Review, 37(2), 186-206.
Ahmad, M. M., & Cuenca, R. P. (2013). Critical success factors for ERP implementation in
SMEs. Robotics and Computer-Integrated Manufacturing, 29(3), 104-111.
Nour, M. A., & Mouakket, S. (2013). A classification framework of critical success factors for
ERP systems implementation: A multi-stakeholder perspective. In Competition, Strategy,
and Modern Enterprise Information Systems (pp. 98-113). IGI Global.
Chou, H. W., Lin, Y. H., Lu, H. S., Chang, H. H., & Chou, S. B. (2014). Knowledge sharing and
ERP system usage in post-implementation stage. Computers in Human Behavior, 33, 16-
22.
Powell, D., Alfnes, E., Strandhagen, J. O., & Dreyer, H. (2013). The concurrent application of
lean production and ERP: Towards an ERP-based lean implementation
process. Computers in Industry, 64(3), 324-335.
Slocum, J., Lei, D., & Buller, P. (2014). Executing business strategies through human resource
management practices. Organizational Dynamics, 43(2), 73-87.
Gamble, J. E., & Thompson Jr, A. A. (2014). Essentials of strategic management. Irwin
Mcgraw-Hill.

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Wesseling, J. H., Niesten, E. M. M. I., Faber, J., & Hekkert, M. P. (2015). Business strategies of
incumbents in the market for electric vehicles: Opportunities and incentives for
sustainable innovation. Business Strategy and the Environment, 24(6), 518-531.
Lam, S. Y., & Shankar, V. (2014). Asymmetries in the effects of drivers of brand loyalty
between early and late adopters and across technology generations. Journal of Interactive
Marketing, 28(1), 26-42.
Zopiatis, A., Theocharous, A. L., Kosmas, P. C., Webster, C., & Melanthiou, Y. (2016).
Developing a Country‐wide Tourist Loyalty Scheme: A Barren Landscape. International
Journal of Tourism Research, 18(6), 579-590.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
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Kellermann, A. L., & Jones, S. S. (2013). What it will take to achieve the as-yet-unfulfilled
promises of health information technology. Health affairs, 32(1), 63-68.