IT Management Issues: Case Study of BidTaxi and Recommendations

This report outlines a brief description on the popular case study of BidTaxi. It is the most renowned taxi services in today’s world. This particular report helps to understand the various activities or operations of this business. Thus, the several business operations are well explained here with significant details. Moreover, three recommendations are also provided for making the entire business more effective and efficient.

Running head: IT MANAGEMENT ISSUES
IT Management Issues
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
Task 1.........................................................................................................................................2
Introduction............................................................................................................................2
Discussion..............................................................................................................................2
Case Study..........................................................................................................................2
Various Business Operations.............................................................................................4
Three Recommendations....................................................................................................5
Conclusion..................................................................................................................................6
Task 2.........................................................................................................................................7
References..................................................................................................................................9

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Task 1
Introduction
Information technology is any particular technology that is involved with the
significant development, maintenance and utilizing of all computer systems, networks,
hardware and software to properly process and distribute the data or information. It can also
be defined as the collection of various tools, methods and procedures that help in the
collection, presentation and processing of information (Heizer, 2016). The methods mainly
include the programming, coding, storage, systems control, data conversion, retrieval,
manipulation, data communications, system analysis and system design. The information
technology even involves the office automation system, telecommunications and multimedia.
Every organization has incorporated information technology within their business for
successfully running the processes.
This report outlines a brief description on the popular case study of BidTaxi. It is the
most renowned taxi services in today’s world. This particular report helps to understand the
various activities or operations of this business. Thus, the several business operations are well
explained here with significant details. Moreover, three recommendations are also provided
for making the entire business more effective and efficient.
Discussion
Case Study
BidTaxi is considered as one of the most important and significant taxi services in all
over the world. It is a brand new taxi service, which has solely improvised the entire concept
of service of ride sharing. This particular taxi service does not work on the previously fixed
rates that were always based on the time and distance in the early days (Bloom et al., 2013).

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BidTaxi utilizes a service of bidding for their rides. It is supposed to provide utmost security
as well as advantages for all of its users. When any specific customer or passenger states the
beginning or ending point of his or her journey, all the drivers, who are available in that
particular time or location will be getting a notification. Moreover, the customer would also
have to mention about the time as well as the number of passengers will be travelling in that
particular journey. Information technology or information system is embedded within the
system and thus, the system of BidTaxi is extremely effective and efficient in terms of
technology (Jacobs, Chase & Lummus, 2014). Due to the presence of information technology
within the system, BidTaxi application broadcasts the details of the customers to the available
drivers. A specific collection of various tools as well as technologies are present in the
application that are responsible for demonstrating the details related to the time, distance,
route of the journey, toll costs, estimated time and the pickup and drop off location of that
particular customer. All these details are present to both the driver and the customer (Pinto,
2015). The customer gets the details of all the drivers including their name and other
necessary details. Furthermore, the application also depicts a clear result of the estimated cost
of the journey. The customer gets to see the real time responses of all the drivers. These
drivers would be bidding next ten minutes for that specific customer and the moment the
customer thinks any one of the driver has bided price according to his comfort, he would
click on the conform button and thus his booking would be confirmed. Moreover, the price
the customer has booked his taxi, will be locked and under no circumstances, that price
would be changed (Zhao et al., 2013). Payment can be done even without credit or debit
cards and with Osko or any other purchase cards at the end of the journey. It is extremely safe
and secured as the Global Positioning System or GPS is present in all the phones of the
drivers as well as the customers.

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Various Business Operations
BidTaxi is one of the most popular taxi services in the world that utilizes the unique
feature of bidding facility. The drivers bid within the ten minutes of customer confirmation.
This particular feature is absent in any other taxi services in the world and thus it has become
explicitly famous in its terms (Sennewald & Baillie, 2015). Moreover, this business
comprises of various important and significant business operations that are very vital for the
organization. The various vital business operations of this BidTaxi are given below:
i) Confirmation of Booking: This is the first and the foremost important business
operation within BidTaxi. The entire process of booking or confirming any taxi or cab is
extremely simple or without any complexities. Due to this simplicity in booking any of the
cabs, all the customers have the ability to do this process effectively and with utmost
efficiency (Galliers & Leidner, 2014). Two separate formats are provided to the customers
and drivers. Both of them have to register with the application in the beginning for going with
other activities. Once, this registration is completed, the customer will have to enter all the
necessary details of the journey. These details mainly include the time, number of passengers;
pick up location and the drop location. An estimated cost is provided during this time. As
soon as all these details are being entered into the application, the available drivers get a
notification of the details. The drivers would then bid for next ten minutes about the cost and
the customer would confirm his ride.
ii) Availability of Tools: The second vital business operation is the availability of
tools and techniques. A specific collection of tools as well as techniques are available for
both the driver and the customer (Laudon & Laudon, 2015). The set of tools mainly include
the details regarding the cost of journey, estimated time to complete the journey, toll costs
and many more important features. It helps in the security of the journey for both the
customer and the driver.

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iii) Verification of ID: The third important business operation is the verification of
identity cards for both the customer and driver (Schaper et al., 2014). As soon as the
customer gets into the car, both of them have to show their identity cards for the security
purposes. Fraud cases could be easily avoided by this verification.
iv) Easy Payment: The payment mode is very simple and thus could be done even
without any type of credit or debit cards and with cash or Osko or any other purchase cards.
Three Recommendations
Apart from the above-mentioned business operations, few things are required to be
implemented within the system for making the business more effective and efficient. The
three important recommendations for this particular taxi service of BidTaxi are as follows:
i) Quality Improvement: This is the first recommendation to the business. The quality
of their service should be solely improved so that there exists no loophole in their services
(Lloyd, 2017). The most important section in the service of taxi is the driving. Thus, the
driving quality should be improved with utmost professionalism.
ii) Internet Connection: The second important recommendation to the taxi service of
BidTaxi is the incorporation of the Internet connection within their services. This Wi-Fi or
the Internet connectivity is very important as it helps to track down the entire journey with
utmost safety and security (Van Der Aalst, La Rosa & Santoro, 2016). Moreover, this Internet
connectivity is utilized for entertainment purpose as well. The passenger would be
entertained during the long journeys.
iii) Separate Services for Old Passengers: The third important recommendation to
this particular taxi service of BidTaxi is the incorporation of separate and better services for
the old or aged passengers (Bilbao-Osorio, Dutta & Lanvin, 2013). The aged passengers often

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face various health issues while undertaking any journey. For addressing these issues, special
care should be taken care of and medical box should be present within the taxi for their
benefits.
These recommendations should be incorporated within the business of BidTaxi for
successfully running the business.
Conclusion
Therefore, form the above discussion, it can be concluded that information technology
can be defined as any typical technology, which remains involved with the major
advancement; protection as well as using of each and every computer system, network, and
software for properly processing and distributing any relevant information or data. this
information technology is further defined as the set of several technologies, methodologies
and procedures, which help to collect, present and process data and information. The methods
that are involved with information technology majorly include the coding, programming,
control of systems, storage, and conversion of data, retrieval and manipulation of data,
systems design, data communications and system analysis. The information technology even
involves the office automation system, telecommunications and multimedia. Every
organization has incorporated information technology within their business for successfully
running the processes. This report outlines a brief description on the popular case study of
BidTaxi. It is the most renowned taxi services in today’s world. This particular report helps to
understand the various activities or operations of this business. Thus, the several business
operations are well explained here with significant details. Moreover, the above report has
also provided three recommendations for the betterment of the business of BidTaxi and
therefore, making the business more effective.

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Task 2
One of the most popular taxi services in the world, BidTaxi is supposed to bring
extreme effectiveness and efficiencies in the transportation business. The most unique feature
of this taxi service is that it completes its task with bidding facility. Each and every customer
and the driver are provided with two specific formats or portals (Holtshouse, 2013). The
format or portal of the customer is utilized for the purpose of booking the taxi; whereas the
format or the portal of the driver is utilized for working according to the command of the
customer. The customer and the driver at first have to register into their respective formats.
Once, this registration is completed, the customer would have to enter the details regarding
his or her journey. As soon as he or she would enter the details of the journey, all the
available drivers get a specific notification on their mobile phones. They would be able to see
the requirements of the journey and thus, easily and systematically, the drivers would be
bidding for the next ten minutes about the cost of the journey (Laudon & Laudon, 2016). The
drivers will not be able to check each other’s bidding; however the customers would be
having a real time check on the responses of the drivers. Several vital and significant business
operations are present within the business. The payment system is very easy and can be easily
executed by all individuals. The application of BidTaxi has an Accounting Information
System embedded within itself and thus all types of benefits that are related to the
information technology are present here. The price is locked as soon as the booking is done
and thus there is no compromise in any more changes in the price (Schwalbe, 2015).
Moreover, there is a process of constant tracking of the journey with the feature of GPS or
Global Positioning System.
However, in spite of all these important advantages and features, BidTaxi needs to
implement few more things within their application. Two distinct suggestions are provided

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for the business, which would help the taxi service of Bid Taxi to be more popular and
famous. The two suggestions are given below:
i) Implementing Several Safety Features: The most important suggestion to the taxi
service of BidTaxi is implementing several safety measures to their business. Safe and
secured driving is the most important feature in this perspective. These safety features are
very important for all types of transportation businesses. Each and every driver should be
properly trained so that no exists no loophole in the quality of driving (Al-Mamary,
Shamsuddin & Abdul Hamid, 2013). This training should be provided with various motor
skills. Furthermore, tests should be taken for all of them so that the business can understand
the importance and skills of the drivers. If the driver would pass the examination, then only
they would be allowed to driver and if not, they would be stopped.
ii) Online Tracker: The next suggestion to the business is the incorporation of an
online tracker within the application (Pinto, 2015). This particular feature would help the
business owner to track all the cars and thus security would be maintained.

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References
Al-Mamary, Y. H., Shamsuddin, A., & Abdul Hamid, N. A. (2013). The impact of
management information systems adoption in managerial decision making: A
review. Management Information Systems, 8(4), 010-017.
Bilbao-Osorio, B., Dutta, S., & Lanvin, B. (2013, April). The global information technology
report 2013. In World Economic Forum (pp. 1-383).
Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of
information technology and communication technology on firm
organization. Management Science, 60(12), 2859-2885.
Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management:
challenges and strategies in managing information systems. Routledge.
Heizer, J. (2016). Operations Management, 11/e. Pearson Education India.
Holtshouse, D. K. (2013). Information technology for knowledge management. Springer
Science & Business Media.
Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and supply chain
management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the
Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice
Hall Press.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.

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Lloyd, I. (2017). Information technology law. Oxford University Press.
Pinto, J. K. (2015). Project management: achieving competitive advantage. Prentice Hall.
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small
business.
Schwalbe, K. (2015). Information technology project management. Cengage Learning.
Sennewald, C. A., & Baillie, C. (2015). Effective security management. Butterworth-
Heinemann.
Van Der Aalst, W. M., La Rosa, M., & Santoro, F. M. (2016). Business process management.
Zhao, Z., Lee, W. C., Shin, Y., & Song, K. B. (2013). An optimal power scheduling method
for demand response in home energy management system. IEEE Transactions on
Smart Grid, 4(3), 1391-1400.