Effective social media Assignment 2022

Running head: IT MARKETING
IT Marketing
Name of Student
Name of University
Author Note

1
IT MARKETING
Table of Contents
Introduction..........................................................................................................................2
1. Five Reasons why Marketers are incapable to demonstrate influence of SMI................2
2. Importance of Brand Essence and contribution of multichannel SM Strategy...............3
3. Application of Social Media Platform in Developing Sales and Brand Equity..............4
3.1. Facebook...................................................................................................................5
3.2. Twitter.......................................................................................................................5
3.3. YouTube...................................................................................................................5
3.4. Pinterest....................................................................................................................6
4. Contribution of Social Media..........................................................................................6
Conclusion.......................................................................................................................6
References............................................................................................................................8

2
IT MARKETING
Introduction
Effective social media (SM) presence can offer several business benefit to a company or
a business. However, to realize the benefit, it is integral for a business organization to design an
effective strategy to promote and advertise the social media presence of the company to the
intended audiences (Tuten & Solomon, 2017). It is integral for any company to ensure social
media presence in all possible social media handles to increase its customer research. The aim of
this report is to discuss the basic of the social media mistakes that companies generally make.
There are several challenges that a company might face in this competitive industry where the
use of the information systems are reshaping. In the following paragraphs, a detailed discussion
is made on the reason why marketers are incapable to demonstrate influence of the social media
investments (SMI), importance of brand essence, application of different social media platforms
and that opportunities that the usage of social marketing can contribute to increase in ROI.
1. Five Reasons why Marketers are incapable to demonstrate influence of SMI
The usage of information system in business world are reshaping and therefore, there
comes a strong need of making an appropriate usage of the social media to promote and advertise
the business and reach to a larger group of audiences (Sajid, 2016). However, it is seen that
majority of the company are unable to realize the benefits it should get on the usage of social
media. There are numerous reasons why marketers are not able to demonstrate the desired
influence on their SMI.
The first reason is that the marketers fail to effectively identify the social media
objectives prior to releasing their content on social media. The marketers generally engage
themselves in increasing the amount of likes, shares and comments on their social media post,