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Impact of Social Media Marketing on Fashion Industry in India

   

Added on  2020-10-23

12 Pages3800 Words151 Views
Social media Marketingfor small-mediumfashion retailers

Table of ContentsTITLE..............................................................................................................................................1INTRODUCTION...........................................................................................................................1Aim:........................................................................................................................................1Objectives:..............................................................................................................................1Research question:..................................................................................................................1MAIN BODY...................................................................................................................................2Meaning of social media........................................................................................................2Role of social media in marketing..........................................................................................2Impact of social media marketing on SME and fashion industry..........................................4Research gap:..........................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

TITLE“Impact of social media marketing on SME in context of Fashion Industry in India.”INTRODUCTIONSocial media is very essential for every business for increasing sales and profitability. Inretail industry, social media play important role for marketing of fashion brands for success ofoverall fashion industry across the worldwide. In addition to that, there are many benefits ofsocial media presences for fashion sector such as enhancing brand awareness, larger conversionrates, improve brand loyalty, brand authority and increase an advantage over competition ofcompany(Shaikh and et.al., 2016). Fashion sector utilize different channels of social media formarketing of their products such as Facebook, Instagram, Pinterest etc. In order to that, fashionindustry follow social media platforms for knowing about customer preferences, demand,requirement, reviews and feedbacks about their products. With the help of it, increasing sales andprofits of overall fashion industry. By social media marketing, companies are targeted audience,access to new customers for selling of variety of products. This helps in develop trust towardsbrand, make larger engagement with brand. Social media marketing is very important to improvepresences and increase brand awareness. Therefore, it is important to increase social mediapresences by overall small medium business in the context of fashion industry. Aim:To analysis the impact of social media marketing on SME in context of Fashion Industryin India.Objectives:To analyses meaning of social mediaTo interpret role of social media marketing.To explore meaning of SME and fashion industry.To determine impact of social media on SMETo understand impact of social media in context of fashion industry.Research question:1.What is the meaning of social media?2.What are role of social media marketing?3.What is the meaning of SME and fashion industry?4.How does impact of social media marketing on fashion industry?1

5.How does impact of social media on SME? MAIN BODYMeaning of social mediaAccording to view of Tuten and Solomon, (2017) social media are interactive computermediated technologies that assist innovation and sharing of data, thoughts, career interest andanother kind of aspect through essential people and network. It is the joint of online interactionchannels devoted to people based input, communication, content sharing and cooperation. Thevariety of developing stand-alone and built in social media services creates its challenging todefine them. Social media is getting an intrinsic portion of life online as social internet site andusage multiply. This aid development of online social networks by connecting user's profile withthose of other groups.As per the view of Ashley and Tuten, (2015) social media refers to website andapplications that are made to prevent community to share content rapidly, with efficiency and inreal time. It determines as apps on smartphone and started as interaction tool by computer. Thecapability to share photos, opinion, events etc. in real time. This thought that social media aredetermined simply by ability to community together that has been seen as wide. It is Web 2.0Internet based utilization. In addition to this Shaikh and et.al., (2016) stated that social media used in marketing. Itis usage of social media platforms and websites to encourage product and services. Social mediamarketing is getting popular for both professional and investigators. Social media in marketinghelps in growing affordably of business. It is give to support to create system of followingcomment, complaints of customers. Role of social media in marketingAs per the view of Scuotto and et.al., (2017) social media play important role inmarketing in business in terms of interacting with people, consumers and possible peers. Socialmedia play role in marketing in different ways that involves growing business model of smallmedium business. This helps in knowing about audience, easily reaching target, analysis the realtime performance of business. Social media in marketing helps in increasing brand awareness,brand loyalty and improve search engine modification. This also enhance conversion rate andincreasing satisfaction of consumers. Social media in marketing play role in terms of getting theinformation about competition, rivals prices and products. 2

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