Menu Costing, Pricing and Design for Italia Mania: A Consultancy Report

Food and Beverage
Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Choose an existing menu from one of the restaurants of your choice for evaluation. Provide a
detailed consultancy report based on the following: Menu costing, pricing and design of the
menu that you have chosen. .......................................................................................................1
Demonstrate your knowledge and understanding about menu planning considerations and
constraints for the new Italian restaurant....................................................................................3
Identify and analyse sustainable menu planning considerations for the new Italian restaurant.
.....................................................................................................................................................4
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6

INTRODUCTION
A menu is not only a simple list of food items of a restaurant but it is essential element
which attract and retain the customers towards the organisation. It is essential for the restaurant
to use a menu management system in order to plan the menu design for a restaurant as it help
them in improving the brand identity along with enhancing the customer experience which result
in the increase in profitability and productivity of organisation (Zháo and Jayadi 2021). This
report is based on starting a new Italian restaurant named as Italia Mania in London, United
Kingdom. This report include the menu of Hilton menu along with its costing, pricing and
designing analysis. There are several menu planning considerations which are required to keep in
mind while planning menu as it is necessary for planning effective menu for a restaurant. In
addition to this, it also deals with the several considerations which are necessary for bringing
sustainability in the new Italian restaurant i.e. Italia Mania.
MAIN BODY
Choose an existing menu from one of the restaurants of your choice for evaluation. Provide a
detailed consultancy report based on the following: Menu costing, pricing and design of
the menu that you have chosen.
1