Entrepreneurship and Business Plan for Italian Restaurant in London

This report focuses on entrepreneurship and business plan for an Italian restaurant in London. It includes internal and external information, macro and micro environmental factors, and recommendations for the organization.

Introduction to
Business

EXECUTIVE SUMMARY
This is the report that is completely based on the entrepreneurship. This project is
going to illustrate and evaluate about the different kind of measures that are adopted by the
organisation and also going to evaluate about the status of the business that are going to make
functional in near future. Apart from this there are different kind of opportunities that are
available for the organisation plans that will going to discussed by the organisation by using
different kind of strategies and techniques. Apart from this this report also going to work on
the micro as well as micro factors that will create impact on the organisation while operating
the business activities.

Table of Contents
INTRODUCTION......................................................................................................................6
MAIN BODY.............................................................................................................................6
Business Overview:................................................................................................................6
Internal Information about the company................................................................................7
External information..............................................................................................................8
Macro environment Factors...................................................................................................9
Micro environmental Factors.................................................................................................9
Recommendations................................................................................................................10
CONCLUSION........................................................................................................................11
REFRENCES...........................................................................................................................11
Books and Journal................................................................................................................11

INTRODUCTION
Entrepreneurship is the kind of strategy or the concept that helps the organisation to
enhance in organise their capabilities as well as capacity in order to operate the new business
in an appropriate manner. This report will going to illustrate on the business ventures that will
going to help the business to bring is more opportunities and profitability so that the company
can bring small competitive advantages in the marketplace (Bocken, Bom, and Lemstra,
2018) . Business ventures are the kind off procedure for the new organisation that is
formulate by the organisation by using different kind of strategies and plans. In order to start
a new business this report will going to focusing on the different kind of internal information
as well as on the external information and also going to focusing on the micro factor analysis
and Micro factor environmental analysis.
MAIN BODY
Business Overview:
This is the business plan that will going to focusing on the Italian restaurant that is
biska cuisine
This is the Italian restaurant that is going to introduce their business in the London and that
will going to provide different kind of variety in the Italian dishes and also going to offer
different kind of services like online delivery services as well as diamond and takeaway
services that we are going to support them to get more customer and create more customer
base for the organisation (Nussholz, 2018). Apart from this organisation is also going to
concentrating on bringing more unique Italian dishes with the support of the chef so that they
can provide different kind of right in the marketplace with unique taste and services in order
to improve their productivity and profitability.
Location: 45 black lane, London, UK.
Products: There are different kind of products and services that are offered by the company
in order to accomplish their goals and objectives and in order to improve their capabilities.
MENU
 Biska special pizza
 Gelato

OF
BISKA CUISINE
 Desserts
 Lasagne
 Tiramisu
 Sfogliatella
There are different kind of services which are provided by the organisation like
takeaway and online deliveries by using different kind of social media platforms so that the
company become capable to attract more consumer towards the company in order to improve
their productivity and generate more revenue for the company.
Internal Information about the company
The key people: For this company the key person Our employees and Executors that is good
for the organisation. Apart from that there are different kind of members at the top level of
the business role that is executive officer, operating officer, financial officer, marketing
officers, executive assistant. These all are the important person in the organisation because
these are the representative leaders of the corporation that will going to support the
organisation to achieve their goal and objectives.
. Financial information: In order to maintain Their financial stability the organisation is
formulating different kind of financial plans so that they can overcome the street and
problems and formulate a different kind of a strategies on the basis of their resources that we
going to help them in order to effective operate their activities in the fact of manner and
improve their capabilities (Ausrød, Sinha and Widding, 2017). The financial plan for the
choose an organisation are below mentioned:
SEGMENTS ESTIMATED COST
Operational cost £200
Human resources cost £100
Transportation cost £250
Raw material cost £250
Maintenance cost £260
TOTAL £ 1060

The entire cost that is estimated by the organisation in order to formulate strategies and
operate their business in London is around 1060. There are different kinds of funds that are
required by the company so that they can establish their restaurants and that are below
mentioned:
The organisation is considering self-investment, loan from bank, angel investors that
will going to support the company to start their organisation by supporting them through
capital investment. Loan from bank assist the organisation to get loan from the bank on the
behalf of monthly interest. Self and instrument is the kind of investment that are utilised by
the organisation that include there Investment as well as their savings.
External information
Legal formalities: In order to start their business no organisation are required to follow a
corporate formalities that are belongs to rules and guidelines of the organisation in order to
meet their operational goals and that will also allow them to maintain their corporate
protection. The organisation is focusing and insuring effective contract management and also
insuring about the protection of intellectual property. Apart from this the organisation is also
formulating a business structures as well as founders agreement so that they can be clear
about the nature and kind of the business. Apart from this license is an very important part for
the organisation in order to run their business (Lawler, 2018). On the basis of their nature in
size of the organisation no organisation are required to applying for a business license. Apart
from that, the organisation and also understanding and falling about the taxation in
accounting laws and also focusing on the labour laws because they are very integral to every
organisation.
Information about the suppliers: In order to start their business organisation has different
kind of suppliers that helps the organisation to achieve their goals and objectives and provide
good quality of the products and services. The Restaurant have different kind of key
restaurant food suppliers that is full and suppliers, produce and perishable suppliers that
usually Provide and produce some dairy items. Apart from this the organisation has coffee
suppliers wine, beer, Liquor is in so does suppliers, food ingredients suppliers in many more

Macro environment Factors
There are different types of external factors that create impact on the organisation and
it is very important for the company to analyse each and every factors that create impact on
the company in order to improve their capabilities and achieve their goals and objectives.
Political factors: Political factors are those kind of factors that create huge affect on the
company and on behalf of legislations and policies that are developed by the government.
Due to COVID-19 pandemic it has become very critical for the company to Adapt to new
policies and work on it accordingly.
Economic factors: Due to COVID-19 pandemic it become very important for the organisation
to focusing on the economic factors. There are different kinds of economic factors like
inflation rate that has been impacted by the COVID-19 pandemic and it will create a huge
impact on the prices of the products and services which are provided by the organisation.
Social factors: Social factors are those kinds of factors that create impact on the organisation
in context of community, societies. Nowadays the individuals become more conscious about
the hygienic of the food in Services and also become more conscious about their health so it
has become very important for the company to focusing on the quality of the products and
services in order to improve their capabilities.
Technological factors: Technological factors are those kinds of factors that create negative as
Well as positive impact on the organisation. As it is very important for the company to adapt
to new technologies so that they can make their work easier and improve their profitability.
Advance technology also helps the organisation to overcome the answer to negative factors
and improve the efficiency and effectiveness of the company (Ali, Miah, and Khan, 2017).
Environmental factors: Environmental factors are those kinds of factors that also create
impact on the organisation. In order to improve their capabilities and overcome the negative
impact the organisation are using eco-friendly material so that they can save the environment
and overcome the negative impact of the COVID-19 pandemic.
Micro environmental Factors
Porters five forces model:

This is the technique for the strategy that helps the company to analyse about the different
kind of factors that support the company to get more competitive benefits and analyse the
different kind of market techniques which are below mentioned:
Bargaining power of the consumers: In the context of the chosen organisation it has been
analysed that the company has no bargaining power of the consumers due to high volume of
the other outlets or other Italian restaurants that are presented in the country.
Threat of substitute: On the basis of the current investigation it has been analysed by the
company that the organisation has more possibility or more threat of substitute because in the
marketplace there are different kind of restaurant that are also provided similar products and
services so the Services which are provided by the chosen restaurant that is similar as the
other restaurant.
Threat of new entrants: Threat of new entrance is the kind of element that describe about
the organisation that have a huge trait of new entrance because there are different kind of
competitors which are operating in the marketplace and Working on the different kind of a
strategies so it has become very important for the company to focusing on the competitor and
adopt a more effective strategies in order to achieve their goals and objectives(Reinhold,
Zach, and Krizaj, 2017).
Competitive rivalry: On the basis of the current report it has been analysed that the
competitive threat or rivalry for the Jews and restaurant is more extreme and due to different
types of organisation I provided Same kind of services and products(Mueller and Shepherd,
2016).
Recommendations
From the above mentioned discussion there is food recommendation to the organisation in
order to improve their capabilities and achieve their goals and objectives.
 It is recommended to the organisation that they should follow team management is
Bella supply chain management because it is very essential for them to attend the
customer satisfaction in order to overcome the traits of COVID-19 pandemic.

 It is also recommended to the organisation that they should handle a cash
management in order to keep track of the cash transaction because it’s support them to
analyse about the sales and profit margin of the company so that the company can
take appropriate measures.
CONCLUSION
From the above mentioned report it has been analysed that there are different kind of
strategies which are followed by the organisation in order to start their business. Apart from
that it is very important for the company to analyse and evaluate the different marketing
factors that create impact on the organisation in order to successfully start their business. In
addition to this, it is also very required for the organisation to formulate a budget as well as
on formulate a financial plans that will help them to maintain their financial stability in order
to improve their efficiency And effectiveness.

REFRENCES
Books and Journal
Reinhold, S., Zach, F.J. and Krizaj, D., 2017. Business models in tourism: a review and
research agenda. Tourism Review.
Ali, S., Miah, S.J. and Khan, S., 2017. Analysis of interaction between business intelligence
and SMEs: Learn from each other. JISTEM-Journal of Information Systems and
Technology Management, 14, pp.151-168.
Mueller, B.A. and Shepherd, D.A., 2016. Making the most of failure experiences: Exploring
the relationship between business failure and the identification of business
opportunities. Entrepreneurship Theory and Practice, 40(3), pp.457-487.
Lawler, G.F., 2018. Introduction to stochastic processes. Chapman and Hall/CRC.
Ausrød, V.L., Sinha, V. and Widding, Ø., 2017. Business model design at the base of the
pyramid. Journal of cleaner production, 162, pp.982-996.
López-Pintado, O., García-Bañuelos, L., Dumas, M. and Weber, I., 2017. Caterpillar: A
Blockchain-Based Business Process Management System. BPM (Demos), 172.
Nussholz, J.L., 2018. A circular business model mapping tool for creating value from
prolonged product lifetime and closed material loops. Journal of Cleaner
Production, 197, pp.185-194.
Bocken, N.M., Mugge, R., Bom, C.A. and Lemstra, H.J., 2018. Pay-per-use business models
as a driver for sustainable consumption: Evidence from the case of HOMIE. Journal of
Cleaner Production, 198, pp.498-510.