Jaguar: A Comprehensive Analysis of the Luxury Car Brand

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Business Essentials
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Contents
Introduction................................................................................................................................3
Jaguar.........................................................................................................................................4
The product JAGUAR................................................................................................................5
Marketing of Company..............................................................................................................6
Recent Developments.................................................................................................................7
SWOT analysis of the company.................................................................................................8
Current Models.........................................................................................................................10
Competitors..............................................................................................................................13
Recommendations....................................................................................................................15
Conclusion................................................................................................................................16
Reference..................................................................................................................................17
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Introduction
The study of section includes vivid description of the brand, product, marketing policies,
segments of the company that deals with manufacturing, designing, production, interior and,
exterior of the product. There are several developments that are influencing the growth of the
product, market demand, and the changes that are appearing due to rising competition. The
subject Jaguar is a luxury car brand that deals with requirements of high profile customers.
There is brief SWOT analysis of the company for the better understanding of the sectors and
sections of the company that require immediate changes. The study is concluded with
recommendations and valid referral sources.
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Jaguar
A British multinational car manufacturer set in Whitley, Coventry, England deals with luxury
vehicle brand Jaguar, of Jaguar Land Rover who is currently and since 2008 under the
ownership of an Indian company and brand named Tata motors. Before the merger of the
company Jaguar cars with company Land Rover, the company was solely responsible for the
production of the luxury vehicle till January 1, 2013. The company that later came into
existence is Jaguar Land Rover.
In 1922, the beginning of the business was as Swallow Sidecar Company excelling in
sidecars of motorcycle before involving into developing passenger car bodies. The business
fully merged into production of complete cars in association with Standard Motor
Corporation, while contemplating with model name as Jaguar. The company changed its
name to Jaguar cars in 1945 from Swallow Sidecars. In 1966, there turned another merger
resulting in the expansion of company with British Motor Corporation. The merger
influenced the brand name to British Motor Holdings (BMH), which eventually changed
again with another merger Leyland Motor Corporation to British Leyland making it
nationwide and expanding by 1975 (Bajaj, 2012).
Jaguar made it in London Exchange List in 1984 and contemporarily made it into FTSE 100
index when in 1990 Ford, the company took over. In May 2010, Jaguar delivered an XJ. The
company holds from Queen Elizabeth second and Prince Charles, the royal warrants.
Ford ruled the ownership of Jaguar cars from 1990 till 2000 where Land Rover took over till
2008. Tata Motors then bought Jaguar and Land Rover from Ford. Tata made Jaguar Land
Rover a subsidiary holding company. Jaguar car merged to begin single design, sales
company, manufacture, and brand ownership with Land Rover. Since 1990 when Ford owned
Jaguar cars, the company has been using same facilities of design in engineering centres in
Coventry at Whitley and assembling of car parts in plants at Solihull and Castle Bromwich
(Bajaj, 2012).
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