This report is accompanied with the detail analysis of the synergy and competitive advantage which company could get after entering into the strategic alliance such as merger, amalgamation and takeover. The main suitable target for the JB HI-FI Company would be CVE Technology who is also the closet rival for the organization. The report also includes the computation of the market capitalisation of the target, the synergy and hence advise the management of the existing company on the offer price. It also includes the computation of the cost of equity of company NPV and post-merger stock price.