Strategic Management: Analyzing Business Environment and Competitive Strategies

Strategic Management

Executive summary
Strategic management refers to the procedure of analyzing as well as monitoring the
overall performance in an effective manner. In addition to this, there are different strategic
management techniques that are required in terms of fulfilling the purpose. The main objective
of report is to analyze business environment and assist in attaining competitive advantage for
organization. For this, several frameworks are used for identifying strategic directions and that is
Porter generic strategy, Ansoff Matrix and so on. Furthermore, it is also suggested to the
organization that they can use cost leadership & market development strategy in order to expand
business in Asian market which is Cambodia.

Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Identify current positioning of respective organization with the help of frameworks...........4
Identification of competitive strategies and strategic direction with suitable recommendations
................................................................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Strategic management refer to the process of management of organization resources in order
to achieve goals and objectives. In addition to this, it provide direction by developing policies
and after that allocating resources to implement it in a proper manner. Strategic management is
important for an organization as it assists in identifying Prominent strategy that can be
formulated for the betterment and growth of business (Akyuz and Gursoy, 2019). It is an
ongoing process that is concerned with the management of organization. It is important for an
organization to place strategies properly so that an effective decision will be taken. For the
present report, JD sports PLC is taken into consideration. It is a British sport fashion retail
organization which was founded in year 1981 and is head office is located in Greater
Manchester, England. The company is operating business in various countries such as France,
Denmark, Spain and so on. In the present time, JD Sports PLC is willing to expand business
operations in Asian country that is Cambodia with an objective to earn higher profits. Along with
this, the company has more than 32,130 employees who performed activities in different location
and is one of the reason of its success. The report will cover the strategic positioning of
respective organization. In addition to this, internal an external analysis of company is
conducted. Moreover, there is a discussion about the strategic directions that a company have in
order to expand its business along with some of the recommendations.
MAIN BODY
Identify current positioning of respective organization with the help of frameworks
In order to identify the current positioning, the higher authorties of JD Sports PLC conduct
internal and external an analysis, which is given below:
External analysis: it depicts the environment which consider several forms of external factors
that influence on the operations and performance of an organization. It is important for a
business entity to analyze its existing position at the time of planning for the expansion. For
conducting external analysts, pestle framework is applied by managers of JD Sports PLC.
Pestle analysis:
It is defined as a framework or our strategic management tool that is used by an
organization for identifying the influence of macro environmental factors on its business