Service Marketing for Jetstar Airways

Service Marketing
8/9/2018
Jetstar Airways

Service Marketing 1
Contents
Introduction......................................................................................................................................2
Overview of company..................................................................................................................2
Service offering...............................................................................................................................3
Service offering diagram.............................................................................................................3
Core services............................................................................................................................4
Supplementary services...........................................................................................................4
Augmented services.................................................................................................................5
Service Blueprint.............................................................................................................................6
Service Blueprint diagram...........................................................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Service Marketing 2
Introduction
Service marketing refers to as both (B2C) business to customers and business-to-business
services (B2B) and includes marketing of the services which is offered by the brand. The aim of
the report is to apply the marketing and concepts to the real world company. The company that
has been selected for the analysis is Jetstar airline. The report includes the services offering
diagram which helps in understanding the core, supplementary and the augmented services that
are offered by the company to their customers. In addition, there is a service process blueprint of
the service organisation which shows the different steps of processes followed by the Jetstar
organisation.
Overview of company
Jetstar Airways is a well known Australian low-cost airline with the headquarters in Melbourne.
The airline is the whole subsidiary of Quanta’s which is created to give tough competition to the
other airline which includes airways like Virgin Blue (Jetstar, 2018). Jetstar Company carries
approx. 8.5% of all the passengers who visit in or out of Australia. The service which is offered
by the airline is a facility of visiting from one place to another (Jetstar, 2018).