Strategic Management Analysis of Jetstar Airline

Strategic management
7/14/2018
Jetstar Airline

Strategic management 1
Executive summary
In the 21st century, strategic management includes the formulation and implementation of the
major initiatives and goals that are taken by company top management. The report conducts the
analysis of the performance and operations of the company. On the basis of the analysis, the
strategic recommendations are included in the report for the company future practice or
performance. Moreover, it is essential for the company to analyse that the resources of the
company are utilized effectively. The evaluation of the financial and non-financial performance
analysis is conducted and considering the current market situation of the company the strategic
recommendations has been provided. This has been found in the analysis that the company face
aggressive competition in the market due to which they are not able to perform their business
operations effectively.

Strategic management 2
Contents
Introduction......................................................................................................................................3
Overview of company..................................................................................................................3
Current company financial situation................................................................................................4
Past performance assessment.......................................................................................................4
Financial analysis of Jetstar Company........................................................................................6
References........................................................................................................................................8